Business Plan Assignment - Kaati zone
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Added on 2020-10-05
Business Plan Assignment - Kaati zone
Added on 2020-10-05
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BUSINESS PLAN
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Review of Proposed Market...................................................................................................1Overview of Casual Dining Industry of UK...........................................................................2Market segmentation..............................................................................................................4Indian Food Industry..............................................................................................................5Competition and Market share...............................................................................................6PEST Analysis........................................................................................................................7SWOT Analysis......................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONFast food sector of UK is the fastest growing sector in which different organisations areestablishing their unique food businesses. Present report deals with Kaati Zone which is Indianfast food outlet located in Bangalore, planning to open in Manchester. UK Casual Dining marketand fast food market of both will be analysed. Moreover, SWOT, PEST and Porter's analysis allof three are produced for firm. Proposed market and Indian Food Industry are explained withfacts which will reflect effectiveness of expansion plan. Wraps and kati rolls customised withfresh veggies will be provided to people of UK so that they may get Indian cuisine taste. It willbe beneficial for business as new taste will be offered so as to satisfy them.MAIN BODYReview of Proposed MarketThe UK Eating-out market is major economic power of country generating good amountof revenue in effective manner. The total revenue in 2016 rose to 66.2 billion GBP which entailssignificance of market for uplifting growth of UK. The fast food outlet will be located inManchester, UK which would sell healthy Indian kati rolls and fresh veggie wraps for consumersin the best possible manner. It can be analysed that Eating-out industry is being producing higherlevel of income. Illustration 1: UK Eating-Out Market Size and Forecast (2012-2022) (Mintel reports)The facts which denotes growth are outlined below-Ethnic restaurants and takeaways market are growing at a rapid rate. Healthy Asiancuisines are demanded by consumers and is expected that market will grow by 3 % in1
2017 from £10.4 billion to £10.7 billion increment of 0.3 billion which means that foodsector will grow. Food-to-go market is continuing and more outlets are opening out of London. Healthier options are provided by various brands keeping in mind advanced techniques as well. It includes pre-order and collect or customised options for meals suitable for individual tastes. Market is worth of £3.6 billion in the financial year 2017.Eating-out market has achieved robust growth in recent times and accomplished desiredsales quite effectually. However, it faces regular challenges such as real incomes of customers godown due to inflation. In 2017, CPI inflation was 2.6 % which was till June and July. It is likelyto have impact on spending level of people for eating out of home. Sales will increase ifreluctance of customer of eating outside is reduced. While, UK economy will not collapsebecause people spend huge amount for eating outside which helps in successful management offood business. Takeaway and home delivery segments have gradually seen higher revenue as customers'prefers to pack the food from the hotel and they find it convenient. Just Eat has helped to boostonline delivery of food items without spending on own delivery infrastructure which requireshuge cost investment. Fast food outlets are entering in supermarkets and in large shoppingcentres as they can attract large number of customers, visiting the supermarkets. Hence, Eating-out market is quite suitable for new fast food outlet to be opened in market.Overview of Casual Dining Industry of UKUK has variety of business opportunities and any organisation can open its branch andattain desired revenue. In accordance with this, Casual Dining Industry of UK has been popularsegment where people continues to go out for dinner and spend their income (Food industry ofUK. 2017). On the other hand, income looks to be squeezed in 2017, which signals towardsimpact on amount spent by customers. It is highlighted in ONS report that food cost and non-alcoholic beverages hiked by 4.1 over last one year and would continue in 2018 as well. It willimpact spending ability of consumers and they will prefer grab-and-go alternatives seeking toavail food at their doorstep and have low prices in comparison to Casual Dining restaurant. Thisis because quality focused food is provided to customers.2
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