Challenges Faced by Nerd Patrol Company

The provided document is a solved assignment on business plan challenges and strategies. It discusses the importance of a business plan in starting a new venture, eliminating distractions, and making effective marketing and sales strategies. The report also covers legal issues and challenges faced by companies, including competitor challenges. A summary of the book 'Strategic Marketing Management' by Chernev is included. The document provides recommendations for growth factors and concludes with a reference list of books and journals related to business planning and entrepreneurship.

BUSINESS PLAN

Table of Contents
MGT 495 .........................................................................................................................................1
Entrepreneurship .............................................................................................................................1
Title ................................................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Introduction of venture................................................................................................................2
Organisation of the business and its key players........................................................................3
Financial .....................................................................................................................................4
Marketing and sales.....................................................................................................................5
Operations ..................................................................................................................................6
Legal and sundry issues..............................................................................................................7
Major challenges.........................................................................................................................8
CONCLUSION................................................................................................................................9

MGT 495
The MGT 459 is the strategic management is provide opportunity for the students. It is
one of two capstone students in the BBA program. This main aim of this program is to encourage
students for draw their knowledge to address real world business problems. This give
opportunity to the students for best result of work with solve all the problems of business which
is faced by the entrepreneur.
Entrepreneurship
The entrepreneurship is the activity of sets the business to take financial risk in hope of
profit. It is the process of designing, launching and running a new business and also to promote
their business at marketplace.
Title
Report is based on the start new business which is “computer and networking services”.

INTRODUCTION
Entrepreneurship is the process of designing, running and lunching new business at the
initial level of small business. The peoples are create the new business are called entrepreneur.
The opportunity of new business are encourage to entrepreneurship on the grade scale. The
business plan is very important and valuable part of the business start up (Baker, 2016). This
help to give a proper instruction and guidance for starting new business like owner roles,
financial needs, structure, marketing, legal, IT management and its operations. It is very
important for the starting new business. Outside the business plan to be the important because it
offers the effective and valuable picture are to the new venture. This is important for
management team for lunching new business plan properly. By this management team able to
give clear instruction to their employees and team members for the work. The present report is
based on “starting new business” which is related to computer and networking services. Study
lays emphasis on the briefly introduction of the venture with its business and key players. This
will show the financial statement like operating cost, investment requirement, revenue etc. report
will shows all the marketing activities, legal issues, major challenges and operations of the new
business.
MAIN BODY
Introduction of venture.
The business plan is very important for start new business at market place. The business
plan helps to describe the proposed venture for start buster for new business. The business plan is
defined by the entrepreneur, it is the written document which is describe the nature of business,
sales and marketing strategy and its financial background and also the profit and loss statement.
It is the best and effective decision making tools for the business and its growth as per
requirements. The small business venture is the best and in this requires the best idea to promote
their business and its growth at market place. Here is very important to analysis the purpose of
plan. The nerd patrol company is provide the software and hardware products, technical service
and web solution to the customers (Burns and Dewhurst, 2016).
There are three friends who are want to start new and small business after graduation
which is partnership firm. That is the computer and networking service including the software
upgrade, hardware repairs, debugging software problems, dealing with the network problems.

The computer and networking solution and service are offers the wide range of ideas for new
business because it is effective and valuable to grow at marketplace. This business is on high
range of growth by providing hardware and software problem solutions. The Microsoft and
oracle database is the prevent the unauthorized access and provide efficient solution for the
failure recovery. The business aspirations, ultimately hope to start new business for provide best
and betters computer service to the customer which are related to hardware and software problem
solution in effective manner. The aim of this busi9ness to gain the strong foothold in community
with the positive hopes for gaining customers.
Organisation of the business and its key players.
Mr. John and Mary are the computer science majors, while Nabil is take degree in
business administration. Three are get together their business idea for set the company to provide
small and individual business with the full range of the computer and networking service. All
three are owner of the company. In the current John and Mary are work in the engineering in the
large technology companies and Nabil is work as sales staff in service engineering company. For
the start new business Nabil take role of administration and sales department of the business.
Other hand, other two are plays as an computer engineering to guide their staff members and
new team. The currently they are working 30 hours in a week (Chernev, 2018). The company
managed by all three peoples for the work. The Nerd partol is the software company that is
specialized in the developing business for utilizing software. The company has mission is to
provide innovative and effective solutions of software and hardware and business customers.
Owners – roles and qualification.
Owner: Mr. John, Mary and Nabil are owned Nerd patrol company. Mr John is full time
work at outset. Mr. Mary and Nabil join the venture later. In the Nabil have role of the business
administration and marketing staff while Mary have role to work of best service provider to
customers by solving their problems like software and hardware. The qualification is Mr John
and Mary is degree in computer science, while Mr. Nabil business administration degree.
Company legal structure
For establishing the nerd patrol company, select the partnership legal structure of the
company because it is best for the small business venture. The general partnership is the simple
and inexpensive for create and operates the small business at market place. In this owner's are

share their profit and loss on tax returns. In this owners are personally liable for the business
debts.
Management team – roles and qualification
The management team is very important and valuable for the business and its growth.
The Nabil look the business plan and strategies of the company for the future sustainable and
competitive. Mr Nabil is responsible for the design marketing and promotional plan of the
company by focus on its product, price, promotion and place strategies because he is graduate in
the business administration by this he is manage all this thinks in effective manner. Mr John and
Mary are handle the strategic direction with the help of Nabil. This will help to establishing Nerd
company for successful and in its competitive software in the country.
Employees – roles and qualification
Employees are the most important part of the business because they are give their hard
contribution to achieve goals and objective of company. The company need to hire candidates
for different technical and non technical position in the company. In this technical staff are
responsible to assist clients and customers for implementing and learning new software system.
The non technical staff are responsible sales and marketing and operations department.
Marketing is very important and effective for the Nerd patrol company to promote their product
and service at marketplace.
Contractor and vendor – roles and qualification
The contractor and vendors to established the business at small level. That are
participants produce raw material for the manufacture the hardware products. In this company
build strong relation with vendor for get raw material on discount rate and price.
Financial
The major cost of the revenue of new business include the software licenses, maintenance
and control, services and technology expenses (Hofer, 2016). The major investment required for
start Nerd patrol business include inventory purchase, technology requirement, employee
training, technological equipment. These cost are includes the sales marketing expenses, research
nad development, training expense etc. Estimated projected cash flow for the Nerd patrol are as
follows:
Revenue Jan Feb March April May June

Sales £ 3000 3300 3200 3400 3600 3700
Total
revenue £
3000 3300 3200 3400 3600 3700
Cash
outflow
Rent 500 500 500 500 500 500
Payroll 400 400 400 400 400 400
Material 400 300 200 250 350 500
Total cost £ 1300 1200 1100 1150 1250 1400
Net cash
flow £
1700 2100 2100 2250 2350 2300
Marketing and sales
The marketing strategy are help to make the effective and valuable for establishing the
business is Nerd patrol company a computer service company, it is the plan of the action
designed to promote and sell a product or various service which serves by the company to
customers. Here is very important to make effective and valuable strategy which as follows:
Product and service strategy
The product and service strategy are very important and effective for the business and its
growth. The Nerd patrol company is operate in information technology industry. This company
is serves the computer service like hardware or software products, technical and various
networking service (Lovelock and Patterson, 2015). The company will be serves individual and
business with the technical solution. In this they have to develop their own software and
hardware products to sell larger customer base.
Pricing strategy

The pricing strategy of Nerd patrol products and service are depends on the various factor
such as the maintenances cost, upgrading costs and licensing etc. To attract more customer
towards the business manager of the Nerd adopt lower price of their product and services at
initially level. By this more customers are focus on the company and its growth. With the help of
law pricing strategy company is able to make sets the effective and valuable growth of the
company.
Place strategy
Place strategy of Nerd patrol company is very important for the business and its growth.
The company can provide the effective and valuable growth of the business by place strategy.
With the help of the place strategy company is able to understand to their target market. Mr.
Nabil are plays their important role in the organisation for make the place strategy. In this
company serves their product and service at the company as well as customers home. By this
customers are attract towards the company and this is effective and valuable for the business and
its growth.
Promotional strategy
The promotion of the business are very important because this help to boost sales and
recognition. The promotion is concerns with the various elements are sales, public relations,
advertising and sales promotions. With the help of promotion channels Nerd patrol company is
able to promote their product and service at market place. For that Mr Nabil is select the
YouTube channel, newspaper, social media app and so on. Other hand, public relation is also
promote products in marketplace (McKeever, 2016).
Those are the marketing strategies which are help to make the effective and valuable
strategy of business to promote that at marketplace.
Competition
The competition is basic part of new business because entry new market are faced
competition at marketplace. The Nerd company is faced competition with the various computer
business and big brand those are deals in the computer business.
Operations
The operations of the company are most important for the business and its growth. It is
help to establish their business at marketplace. The location of the business is located at the large
building office. The service operation is opens with the transformation of the process and down

cost. This covering the inputs by the skilled labour in the computer services business. The
operation management is concerns with the planning, organizing and supervision of the business
for production and manufacturing of the business. The team are work at 8 hours on daily basis it
is in effective manner. In this Mr nabil are take responsibility of marketing and sales operations
in the weekly basis.
The Mr. John and Mary are take responsibility of give training to their employees for
work in better manner (Operational strategy, 2017). The process of produce goods and services
in the working hours and Sunday will be off. They are provide their service in working hours at
office or outside from the office. The Nerd patrol company is provide the basic computer service
to the clients and customers. They are focus on the core process for keeping customers intact and
increased. In this they have to focus on the few thinks like production of product and service the
operational expenses. Risk is the cyber risk and untrained staff or employees.
Legal and sundry issues.
It is very important to know about the government policy can change the rules and
regulations at the time of establishing new business at marketplace. The business laws are effect
to business employer and employer. Laws are related to new business are as follows:
Registered business name
The registered business name is very important and foremost part of the business. With
the help of this the company name is registered and this help[ to give the legal rights to company
for work. It is very important for the run business.
State and local taxes
The state and local taxes are required to pay in the state and local taxes. The local taxes
like self employment, payroll, income, sales and property tax. Those are tax refers state to state
and also depends on the business and its growth.
Business permits and licenses
The business permit and licence are the best part of the business. In this the Nerd patrol
company is take permission for the business. This give legal permission to owner for provide
their product and service at place (Ward, 2016).
Those laws are related to the business start ups but other hand have some law which are
create the legal issues for the business that are as follows:
Intellectual property

Computer and intellectual property laws are related because computer are create new
product, works and marketing strategies to the business. This help to companies for the managed
their work and profit form it. It is the common issues in the computer world. This also help to
clients copyrights and preserve their exclusive for their product and services.
Telecommunication law
The federal government regulation act of communication. The computer companies are
regulate with this law. The market share the some content over others. That is the great deal with
the regulation computer and telecommunication provider are know and follows.
Commercial issues
The commercial law contracts is court is competent the case in event of disputes. This
includes various issues such as the conformity of goods, payment, applicable law in this
company is face those problems (Watson, McGowan and Cooper, 2016).
Mr Nabil, John and Mary will handle those legal issues in the house attorney. They are
adopt those law in their business process and operation at workplace. In this business
management is follow all those laws in their operation process.
Major challenges
The entrepreneur is face various problems when they are lunch new business at
marketplace. The experienced entrepreneur haver to deal with the those problem for positive
growth of the business at workplace. For the new and young entrepreneur are faced those
problems in especially difficult to overcome. Here are mentioned some major challenges which
is faced by the Nerd patrol company are as follows:
Financing
Finance and money is the biggest challenge for the entrepreneur. The cash flow issues in
start ups hit the hard delaying and important program for rolling product, hiring key of the staff
for fitting then new offices (West, Ford and Ibrahim, 2015). The investment contacts to the client
it is necessary to give them for the new enterprises.
Neglecting marketing and sales
Marketing and sales is the best challenge which is faced by the new venture Nerd patrol
company. In this company is faced problems by their market place. In case of manager is not
able to make proper strategy for promoting their product and service at marketplace. In this

company have to build the effective and valuable marketing and sales strategies for promote their
product and service at marketplace.
Lack of planning
The planning is the major issues which is faced by the company at the time of operation
process because in this company have to the make the proper planning their work allocation and
utilization of resources. In this covers their key area like sales, development, skills, funding and
staff at marketplace.
Time management
Time management is the biggest challenge, there are a million decisions which are take at
the time of work. In this company start by eliminating and minimizing the distractions. In this
manager make the proper schedule for the business and its work process. By this they are able to
done work in effective manner (McKenzie, 2017).
Competitors
Competitor are the biggest challenge of the Nerd patrol company. Competition is
decrease their profit margin in marketplace and also reduce brand image. This is the challenge
which is faced by the company. In this they can make best public relation for with the help of
this they compete with their competitor at marketplace.
Those are the major challenges which are faced by the company at marketplace. In this
they can make the effective and valuable strategies for compete with them in effective manner.
CONCLUSION
From the above study it had been summarized that the business plan has important for the
business and its growth at marketplace and also for start new business. The new venture has
important for the business because with the help of this management is able to make their
strategy for the business and its growth. The management team and employees have important
for the work done in effective manner. The report has covered by the marketing and sales
strategy this help to promote their product and service at market place. This manager has able to
set their price and promotional channels for the work. Report has covered by the legal issues and
challenges which has faced by the company. For that here mentioned the recommendation for
growth factor.

REFERENCES
Books and journals
Baker, M. J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
Hofer, C., 2016. The Evolution of Business Plans in International Business Plan Competitions.
In Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical
Approaches (pp. 145-211). Emerald Group Publishing Limited.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. The World Bank.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Watson, K., McGowan, P. and Cooper, S., 2016. Reimagining the extracurricular business plan
competition through the incorporation of effectuation.
West, D. C., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive
advantage. Oxford University Press, USA.
ONLINE
Operational strategy. 2017. [online]. Available through: <https://smallbusiness.chron.com/5-
core-operational-strategies-15488.html>