Business Plan for Chill Out Fast Food Restaurant

BUSINESS PLAN FOR CHILL OUT FAST FOOD RESTAURANT
COMPANY OVERVIEW
Chill out restaurants is the subsidiary of freshen fires which actuality sells the
gourmet fries in a cone with the choices to taste in sauces. The
companionways have tended to heatwave major level of expansion in the
business of fast food restaurant as idea to gains major level of comparative
market edge. The outlets have major level of provenance of re excellent and
friendly customer service to support the ambiance of fun, energetic and
youthful lifestyle. The restaurant will be opening at morning 10 am to night 9
STP
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Executive Summary
Chill out is the new fast food restaurant in London which is established as healthy
and fresh food for customer. The company is targeting the productive on basis of
demographics and treated customers of student and university. The restaurant will
have directly offered the food to customer as taking competitive advantages form
the competitors by having accurate level of pricing strategy. The promotion
message of our restaurant is “Fast & Delicious”. We chose this message because
“Fast” always represent youth and youngsters don‟t like to wait.
Budget
The director of Travelodge Broughton offering the room in lower
price. In this way, the budget of room is cheap and less. This
company planned for increasing their budget of economy so they
provided premium rooms with the highest price. The budget
increase from 7,000 to 10,000
Control and evaluation
The marketing plan is controlled by the manager of organization and also give the
quality of services. Sales or marketing director is playing important role for
controlling the overall strategies. The strategy and planning is monitored by
director and handle the entire business situation in proper manner. The
coordination between employee and director is important for successfully designed
the best quality of planning for growth and development.
4Ps of marketing mix
Strength
• The restaurant is efficient is serving the food at
faster level along with quality of products.
• The restaurants are efficient in providence the
wonderful and fun-loving environment for student to have
act-sully enjoy and gaining memorable experience.
• The locational is turning tout to be strength for
restaurant as majorly located at university area
Weakness
• Weakness tries to give an idea to restaurant to
have the significant level of improvement in running of
business at effective level.
• The restaurant has to trainee the staff by providing
then effective training to deal with impatient customer as
to gains more level of bend loyalty in business.
Threat
• The treats to restaurant is amusing the major level
of brand compositor into market such as the burger king
and MacDonald .
• The restaurants is facing the threats due to similar
king of dining experiences into market.
• As the there is high degree of risk to new entrants,
the restaurants have to pay constitution focusses towards
innovation and communications.
• The brexit can have the negative impact of
development of business s project at effective level.
Opportunities
• The restaurant has the opportunity to grab the
market of student along with employee working nearly to
gains more level of comparative edge into market at
effective level.
• There should be increased in the menu by alienage
the market through reserve of understanding proper
perceptiveness and demand of the customer at effective
level.
• The restaurant should have the involvements of
more level of technology as the youngster and more to
innovative idea involve.
• The restaurant should have the offering online
delivery services in order to have meet up through as
needs of customer at understanding level.
References
Alnawas, I. and Hemsley-Brown, J., 2018. The differential effect of cognitive and
emotional elements of experience quality on the customer-service provider’s
relationship. International Journal of Retail & Distribution Management, 46(2),
pp.125-147
Chandiok, S. and Sharma, P., 2017. Hospitality Marketing: Strategic Issues. In
Strategic Marketing Management and Tactics in the Service Industry (pp. 213-242).
IGI Global
Actual product of the business have the brand name of
chill out which will be capable to gratifying the
customer as per needs and wants of consumer. We will
make the proper considerations over less use of plastic
along with major involvement of organist and
customized food products. Core product will be having
the uniqueness in taste and environment along with
well-trained staff and excellent vales
Product
The perception plays an important role which is
determinant to the price which is being charged
from the customers. As the chill out is manufacture
restaurants of fast food so the pricing will be on
basis on the cost based as to have proper level fears
bing of the targeted profit. So the cost of
manufacture along with selling, distribution plus
target profit will be price charged from customers.
Price
The promotion will be done with accurate
tagging and affiliation of brand. The brand
will be named as the chill out along with
tailing fast and delicious. The target
customer will be nearby university are and
students. The restaurant will have the
beautiful intersession along with delicious
food and mainly cross-promotion offers
which will attract major number of
students to combo offers. There will be
manufacture of all types of foods as well as
customized food order will be taken as per
the misperception and demand of
customer.
Place
The restaurant will be having main
purpose for establishments of outlets at
the university as the main targets towards
younger generation. Later the effort ill be
made out to have the further retail outlet
expansion in the surrounding area.
Promoti
on
Segmentation- segmentation can be happen on
the basis of different elements such as cast
ism, income, gender etc.
Targeting- This is the second step for dividing
the specific groups and people. It also
Segregate the market .
Positioning- the position of product always in
the mind of consumer. Afterwards, they
purchased the particular product in
marketplace