Craft Brewery Business Planning

BUSINESS PLANNING

BUSINESS OVERVIEW
As this business has been growing very rapidly across the US and UK. The independent,
small and commercial breweries has been emerging in marketplace. The demand of such
product has been rising so much that's craft brewery has been selected for the new
business idea. Craft brewery is the brewery which produce minimum amount of the beer
that is typically owned. This can be generally classified on the basis of there flavour,
quality and the technique of brewing which is further used. Nowadays beer had become
the most common part of individuals life for celebration, regaining pain, parties etc., so
the craze of beer has been enhanced too much. More and more consumer opts variety of
brands as per their taste. Once consumer is addicted to particular brand then they will
not pursue any other one so it had created a great opportunity for setting up these
business. By providing a great flavour and taste huge customers can be attracted to the
brand. Thus, with the help of Craft brewery company they can own their brewery
business and creating further opportunities & experimenting several flavours of the beer.
Yes, with the help of effective methods it can be effectively produced and sold at cheap
price as compare to other business available in the market. So with the immense strategy
business could be successfully implemented and gain huge success further.

CONTD.
Starting a new brewery plant is surely most expensive and thus most of the
entrepreneur had planned to launch it, but they couldn't due to low start up
capital. So further they had a option for starting craft brewery business
further. The craft brewery is also known as microbrewery. Craft brewery
that it is known as some quarters of plant which produces little amount of
the beer over a particular time. It is a small brewery and can't be compared
to big brewery plants. An entrepreneur who has been having enough cash
and techniques of brewing could easily start their own microbrewery
business. Microbrewery can be characterized by emphasizing on their
special favour, beer's quality and technique of brewing. The brewery who
has capacity for producing less than 15,000 barrels of the beer annual are
counted under microbrewery or craft brewery. That's the reason wide
range of entrepreneur has been attracted towards his business as it needs
minimum amount of cost as compared to the standard brewery.

TARGET CUSTOMER
 Consumer profile:
Youngsters (18-27):
All these are the students who are pursuing their study
and young generation of the nation who are rapidly
moving further adopting the drinking habits in
themselves. They will be visiting the restaurant our pub
and enjoying it there. They do not have any household
income as they are fully depended on money which is
given by their parents. No they don't have kids. They
are single youth having their career.