Craft Brewery: A Profitable Business Opportunity

As this business has been growing very rapidly across the US and UK. The independent, small and commercial breweries
have been emerging in marketplace. The demand of such product has been rising so much. In this way the craft brewery is
been new business opportunity which have been selected as business idea. Craft brewery is the firm which produce
minimum amount of the beer that is typically owned. This can be generally classified on the basis of their flavour, quality
and the technique of brewing which is further. Nowadays, beer had become the most common part of individuals life for
celebration, regaining pain, parties etc. So, the craze of beer has been enhanced as More and more consumer opted variety
of brands as per their taste. Once consumer is addicted to particular brand then they will not pursue any other one so it had
created a great opportunity for setting up these businesses. By providing a great flavour and taste huge customers can be
attracted to the brand (Mansoori and Lackéus, 2019). Thus, Craft brewery company have their own brewery business and
creating further opportunities & experimenting several flavours of the beer. Yes, with the help of effective methods it can
be effectively produced and sold at cheap price as compare to other business available in the market. So, with the immense
strategy business could be successfully implemented and gain huge success further.
How have you confirmed there is a need for your business?
Starting a new brewery plant is surely most expensive. The entrepreneur had planned to launch it, but they couldn't due to
low start-up capital. So further they had an option for starting craft brewery business further. The craft brewery is also
known as microbrewery. Craft brewery is known as some quarters of plant which produces little amount of the beer over a
particular time. It is a small brewery which cannot be compared to big brewery plants. An entrepreneur who has been
having enough cash and techniques of brewing could easily start their own microbrewery business (Wei and et.al., 2018).
Microbrewery can be characterized by emphasizing on their special favour, beer's quality and technique of brewing. The
brewery who has capacity for producing less than 15,000 barrels of the beer. This is counted annually under microbrewery
or craft brewery. That's the reason wide range of entrepreneur has been attracted towards his business as it needs minimum
amount of cost as compared to the standard brewery. Beer is the most popular drink which have been consumed by large
number of consumers globally. So, it had developed large market for beer no matter what amount of quantity is being
produced per time. This is why starting craft brewery could be profitable venture (Takeda, 2018). In 1970, it has been
spread in all over the UK and had sustained the huge amount of growth. They had become more creative and thus unique
beers are being developed and sold into their own restaurant, pub, bar etc., However, production and profits has been
raised significantly. No there is no particular trend in the marketplace. Annually 6 million of barrel of beers are being
produced. Total revenue which have been generated by this industry is around £9 billion till 2020. The key players in
market are Molson Coors Brewing Company Ltd, AB InBev UK Ltd, Heineken UK Ltd, manufacturer and suppliers etc.
Yes it consumer survey has been done before the business idea has been taken forward. The consumers reaction and
opinions were positive and was in the favour of business idea.

1. BUSINESS OVERVIEW
1. WHO ARE YOUR CUSTOMERS AND HOW WILL YOU REACH THEM?
Customer Profile Why are
you
targeting
them?
How are
you going
to get their
attention?
How are you
going to
convince
them to buy
from you?
What
specific
activities
does this
mean you
need to do?
What
approximate
level of
spend will
you need on
each
activity?
1. Youngsters (18-
27):
All these are the
students who are
pursuing their study
and young generation
of the nation. This
are rapidly moving
further adopting the
drinking habits in
themselves.
They will be visiting
the restaurant or pub
and enjoying. They
do not have any
household income as
Youngsters
are nowadays
moving
towards the
trends and
adopting the
drinking
habits as
trend in
society.
Thus, the
product of
company is
probably
liked or
pursued by
To attract
youngsters’
promotions
and
advertiseme
nt can be
done on
various
social
media
websites
and events
etc., so that
they can
attract them
significantl
Unique
flavour and
taste with
cheap price
are helpful in
attracting
wide range of
youngster’s
top purchase
the beer.
For
organizing
event venue
and caterers
could be
booked and
further. It will
be needed to
have
invitations to
youths for
coming and
enjoying the
live concert.
They can
easily
For
organizing
concert and
events it will
be costing
£5000

they are fully
depended on money
which is given by
their parents. No,
they don't have kids.
They are single
youth having their
career.
them
effectively
(Singh and
Vinodh,
2017). They
try to opt
different
taste and one
of them can
become more
favourable
for them.
y. promote their
brand among
huge public.
2. Professionals
(25-35):
All this are
individuals who are
pursuing their jobs
and well settled and
spending their own
money for their
family and
livelihood.
They will be visiting
the restaurant or
hotels and having it
there. They can have
kids. Professionals
have household
income
There family is
depended on them.
For
professional,
it can be the
tension
buster. As in
the
professional
life
individual
suffers from
several
tensions
which can be
excited by
the beer and
thus wide
range of
professionals
uses it to
relax
themselves
from such
tensions in
life.
Professiona
ls can be
attracted by
promoting
their
products by
publicity
events,
social
media and
corporate
events etc.,
so that
professional
s can be
attracted
easily.
It's flavour
will attract
wide range of
professional
along with
type of beer.
For
organizing
corporate
event
company will
need to invite
all
professionals
and
encouraging
them to take
part in event,
there they
can, promote
their product
to them and
give them
discounts
offer there.
To organize
corporate
event will be
estimate up to
£7,000
3. Old Age
(above 50)
Old age people are
individual who had
completed their
professional career
and spending their
life relaxed further.
They could be had
this on their home or
For old age
people they
can use bear
for their
enjoyment or
getting
themselves
away from
the pains and
having a
Old age
people can
be attracted
by
newspaper,
radio and
TV as they
are more
familiar
with that
There is
special type
of beer that is
specially for
old age
people as it
contains less
amount of
alcohol in it
in minimum
They can
place a
advertisement
on TV,
newspaper
and availing
with discount
offers and
special
flavours as
To advertise
in newspaper
and TV it will
need £2000.

visiting any
restaurant. They will
be definitely having
kids (Henderson,
Goldring and
Simeon-Dubach,
2017). Someone has
household income
from the retirement,
investment or any
business or could be
depended on their
child.
good sleep. and this all
source of
promotion
have
become
daily
routine of
their life.
pricing can
easily attract
this age
group.
per their age
group.