Business Portfolio and Dynamic Capability Development Report

This presentation provides an analysis of the business portfolio and dynamic capability development of Fantasy Film. It discusses the market growth rate, BCG matrix, GE-McKinsey matrix, and synergy matrix. The presentation also offers recommendations for each business unit and concludes with the overall potential for growth and improvement.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
 MHS Business Portfolio
 The five businesses of Fantasy film are
 Fantaspace
 Advantage
 Anisoft
 Yoda Knows
 DigiFX

BCG Matrix
?
Relative Market Share
Market Growth Rate
• Anisoft
• Advantage
• Fantasp
ace
• Yoda
Knows
• Digi FX

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h
Yoda
Knows
Aniso
ft
Fantaspac
e
DigiF
X
Advantag
e

Yoda Knows
Synergy MatrixThreshold of
acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
DigiFX
Advantage
Fantaspace
Anisoft

Implications
 most important business proposition are provided by the Yoda Knows,
Digi FX and Fantaspace
 Some of the lesser predicted companies are the Anisoft and Advantage
 High growth rate of digital advertising and special effects should be
considered

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
DigiFx medium high high
Anisoft Low medium low
Advantage Low low medium
Yoda Knows high high high
Fantaspace medium medium medium

DigiFX
 Analysis
 Effective growth potential is there for the organization. Digi FX is in
the Question mark zone in the BCG matrix in a high growth market it
has a low share. The market has a high growth rate and Digi Fx can
work towards its essential goals
 Recommendations
 improve its growth value
 ghost rider returns is an important area to boost itself in the special
effects area

Anisoft
 Analysis
 despite its low growth rate, the market within which it operates also
has a low growth rate
 The company is with one of the most influential companies in the
area “Dreamworks”.
 Recommendations
 improve upon the partnership with Dreamworks

Advantage
 Analysis
 High end clients
 High growth rate of digital advertising
 Needs to work in coordination with the other companies
 Recommendations
 The Company needs to advertise the products of Fantaspace like the
script analysis program to improve upon its current value.
 The company needs to essentially take tasks that help it to gain
mutual benefits with the other companies of the same organization

Yoda Knows
 Analysis
 The organization is a star company according to the BCG matrix
 Gaming industry has a very high growth rate and high attractiveness
The company is in a good position to consolidate its profitability
 Recommendations
 more attention towards the deadlines
 more coordinated efforts

Fantaspace
 Analysis
 The company has built a great reputation
 Good position to bank on its profitability after academy awards fame
 latest available technology
 Recommendations
 Market its superior technology for greater profitability
 Use more internal resources for its productivity

Conclusion
 Fantasy Film Business Portfolio
 most of the companies are in good positions to achieve further
excellence in the future
 The most revenue in the future can be generated by DigiFX, Yoda
Knows and Fantaspace
 Advantage has a good growth potential
 Anisoft needs to significantly improve its position

Introduction
 Fantasy Film Dynamic Capability
 ability to optimally use all the companies towards improving its
profitability (Donada, Nogatchewsky and Pezet 2016)
 knowledge, resources and technology can be used in between the
various companies
 The short term competitive positions that have been created are
recognition, expansion possibility and technology

Identify and assess opportunities
 Analysis
 significant opportunity for growth
 Especially, the company can bank on the effective positive growth
rate of Yoda Knows and Digifx
 initial success created by fantaspace to improve its market position

Identify and assess opportunities
 Recommendations
 highly recommended that the organization uses the large profit
generated from the companies like Yoda Knows and Fantaspace
 improve the organizations that are falling behind, like Anisoft and
Advantage
 focus towards improving the future profitability of Yoda Knows and
Fantaspace.

Mobilise resources
 Analysis
 DigiFX has the resource of special effects
 Yoda Knows has the latest in game development technology
 Anisoft has resources to build digital animation
 Advantage has the resources for making digital adverts
 Fantaspace has a digital effective script review system

Mobilise resources
 Recommendations
 Use resources collectively
 Market the latest developed technology
 Coordinate activities
 Create a central knowledge system

Transform and reconfigure
 Analysis
 better knowledge management
 decentralize the entire process
 Annual reports should be produced
 Prospectus should be created
 utilize its own subsidiaries for various functions like marketing and
promotion
 Development of new technology
 Effective communication

Transform and reconfigure
 Recommendations
 integrate the different functions of the separate companies
 resources can be collectively used
 building effective partnerships
 Technological knowledge

Conclusion
 Fantasy Film Dynamic Capability
 In conclusion it can be said that Fantasy Films has a good scope for
optimal improvement
 optimize the coordinated activities
 A centralized knowledge base

References
Mohajan, H., 2017. An Analysis on BCG Growth Sharing Matrix.
dos Santos, A. and Fukushima, N., 2017. Sustainable Product Service Systems
Design: Tools For Strategics Analysis. Mix Sustentável, 3(4), pp.149-156.
Ravanfar, M.M., 2015. Analyzing Organizational Structure based on 7s model
of McKinsey. Global Journal of Management And Business Research.
Gutierrez-Gutierrez, L.J., Barrales-Molina, V. and Kaynak, H., 2018. The role of
human resource-related quality management practices in new product
development: A dynamic capability perspective. International Journal of
Operations & Production Management, 38(1), pp.43-66.
Brodie, R.J., Benson-Rea, M. and Medlin, C.J., 2017. Branding as a dynamic
capability: Strategic advantage from integrating meanings with
identification. Marketing Theory, 17(2), pp.183-199.

References
Gelhard, C., von Delft, S. and Gudergan, S.P., 2016. Heterogeneity in
dynamic capability configurations: Equifinality and strategic
performance. Journal of business research, 69(11), pp.5272-5279.
Donada, C., Nogatchewsky, G. and Pezet, A., 2016. Understanding the
relational dynamic capability-building process. Strategic
Organization, 14(2), pp.93-117.
Luu, N., Ngo, L.V. and Cadeaux, J., 2018. Value synergy and value
asymmetry in relationship marketing programs. Industrial Marketing
Management, 68, pp.165-176.