Dynamic. strategy and. Disruptive Innovation. Introduct

DYNAMIC
STRATEGY AND
DISRUPTIVE
INNOVATION

INTRODUCTION
 Fantasy Film is a business process that has different business segments
like digital special effects, digital animal studio, animated feature films;
software related digital animation and lastly digital animated
advertisement for live action films. Below mentioned are the additional
sections of the Fantasy Films.
 Fantaspace: This segment creates digital animated feature films. This
team has also received an academic award like Slippery Bob for
providing best animated feature film in the environment.
 Advantage: This process provides advertisement services online to the
people. Apple, Tesla and Amazon are some of the customers of
Fantaspace.
 Anisoft: This segment generates revenue of $200 million through digital
animated software. DreamWorks software is a subscriber for the people.
 DigiFX: This business unit of the company create effects in live action
feature films. The revenue earned through this activity is $150 million.
 The paper will evaluate the businesses of the company through different
matrixes like BCG, Mckinsey and Synergy.
 Yoda Knows: It is expansion in space odyssey and gaming community