Business Portfolio and Dynamic Capability Development Report

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
 MHS Business Portfolio
 The five businesses of Fantasy film are
 Fantaspace
 Advantage
 Anisoft
 Yoda Knows
 DigiFX

BCG Matrix
?
Relative Market Share
Market Growth Rate
• Anisoft
• Advantage
• Fantasp
ace
• Yoda
Knows
• Digi FX

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h
Yoda
Knows
Aniso
ft
Fantaspac
e
DigiF
X
Advantag
e

Yoda Knows
Synergy MatrixThreshold of
acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
DigiFX
Advantage
Fantaspace
Anisoft

Implications
 most important business proposition are provided by the Yoda Knows,
Digi FX and Fantaspace
 Some of the lesser predicted companies are the Anisoft and Advantage
 High growth rate of digital advertising and special effects should be
considered