2 graphics 1 element from marketing mix like pormotion product price I will upload an example Name Stanoiu Mircea Cristian Id H1909752
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Promotion is a marketing mix strategy with thehelpofwhichtheorganisationaimsto communicate to the individual so that the target audiences can be made aware of the products and the services so offered by the organisation. Nike focusses upon various methods for promoting their productssuchasadvertising,personalselling, public relations, sales promotion, direct marketing and many more. The objectives with this is to build the image of the brand, persuade customers to buy their products, reminding them of their products etc.. They focus upon various paid form of advertising which they do through celebrity endorsement such as they endorsed Micheal Jordan. Also they use TV commercials, magazines, internet to promote the brand in accurate manner. Through personal selling by the trained people at the stores the relations with the customers are improved and maintained as theycan be catered personally. Nike sponsor various events and activities with which they aim to promote their brand such as they sponsored FIFA world cup ball, NFL in which the jerseys of the team player were made by them. With the help of sales promotion as well they promote their brand for which they offer various coupons, gift cards, special discounts etc. that helps them to increase their sales. The strategy of direct marketing is used by them for launching new productandfortargetingmarketeffectivelyaswiththisthey communicate with them through mails and messages. PROMOTION IntroductionPromotion methods of Nike REFERENCES Hisrich, R.D. and Ramadani, V.,2018.Entrepreneurial promotionpolicy. InEntrepreneurial Marketing. Edward Elgar Publishing Орлова, А.А., 2019. Product placementasaneffective technology of promotion