Nike's Marketing Communication Strategies: An Analysis

INTEGRATED MARKETING
COMMUNICATIONS

MARKETING COMMUNICATION
• Nike is believed to be one of the most famous sports
brands spread all over the world.
• The communication with the target markets is one of
the most important sections of their worldwide
success (Nike.com 2018).
• They are very keen on promoting their products
through the proper communication channels to get
best results.

MARKETING COMMUNICATION
• The communication channels they use are mainly
the use of the social media and the personal
selling process indeed (Nike.com 2018).
• The marketing promotions they make are
extremely focused on reaching the people.
• They use several other communication strategies
to reach to their firm as well.
• The advertisements are made for the better
connection with the target audience.

MARKETING PROCESS
• The communication with the customers is one of
the most important strategies for their efficiency.
• The marketing communication strategies of
Nike are very effective and the target audience is
greatly benefitted by their promotional activities
(Belch et al. 2014).
• Their motive is to attract the new customers at
their disposal and retain the existing customers
indeed.