Assignment on Business Practice - BSS0051

Running Head: BUSINESS PRACTICE BSS0051
Business Practice BSS0051
Name of the Student:
Name of the University:
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BUSINESS PRACTICE BSS00511
Abstract:
The report has studied the marketing mix that will be involved in the analyzing of the
marketing mix of the fashion show that will launched as an event presenting the latest trends
and the global brands that will best reflect the event. The launch of the various brands will
reflected through the market mix. It reveals that an affordable pricing strategy along with the
product base at the proper level is required for the success of this event.

BUSINESS PRACTICE BSS00512
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Event Planning through the development of the 4Ps of Marketing.......................................3
People.................................................................................................................................3
Process Involved................................................................................................................5
Physical Evidence..............................................................................................................6
Promotion...........................................................................................................................8
Product or Service offered.................................................................................................8
Place or Venue of the Event...............................................................................................8
Pricing Strategy..................................................................................................................9
Break Up Cost of the Entire Event...................................................................................10
..................................................................................................................................................11
Conclusion................................................................................................................................11
References................................................................................................................................13

BUSINESS PRACTICE BSS00513
Introduction
The recent trend observed in the global fashion events expose its market to the new
target audience in order to market the particular fashion brand. The marketing of fashion
events include the use of the several marketing techniques that encourage the equality and the
quantity of the sales pattern. The marketing of a fashion show event targets that set of
audience who are prone to purchase a clothing type. In the course of establishing the current
structure in it target market. The choice of the most appropriate form of target market
provides the basic key to the success of the chosen marketing campaign and strategies that
were implemented before and during and after the event, which are both very essential. In
order to market a particular fashion plan the determination of the correct form of target
audience is very essential. The particular type of target audience is selected by considering its
demographic characteristics such as the age pattern, the level of education and the income
and the ethnicity level among the various groups (Datta, Ailawadi and Van 2017).The various
level of psychographic information is also required about their different hobbies and the types
of different stores along with the various forms of media that the people enjoy. This type of
information will help the people in determining the particular advertising vehicles that they
use. For instance, if the target audience is set at a parameter of 18 to 24 then the digital
media will be enjoyed that are more likely to reach the required the target audience than the
printed newspapers.