Marketing, Communication & Branding: Promotional Marketing Campaign for Zara

PROMOTIONAL
MARKETING CAMPAIGN

TABLE OF CONTENT
• INTRODUCTION
• 4P'S- The vision of brand
• BUILDING THE CONCEPT OF CAMPAIGN
• MARKET CAMPAIGN ADD
• TARGTED AUDIENCE FOR CAMPAIGN
• Connection of campaign with targeted audience
• Reflection
• CONCLUSION
• REFERENCES

INTRODUCTION
• The current PPT is based
on creating promotional
campaign for a brand. The
brand that has been
selected is Zara.
• Zara is one of the leading
creative industry that
deals in producing
fashionable clothes.

4P'S- The vision of brand
Product Price Place Promotion
The brand is ensuring large number
of fashionable clothes to the
customers. Zara has been
considered as one of the
recognizable brand. Often,
organization is providing a keen
focus over kids clothing.
The selected brand has adopted price
discrimination strategy. It refers to
charging different prices from different
market segmentation. As the brand is
enjoying the benefits if Oligopoly
market therefore, this strategy has been
adopted.
Zara has been operated more that 90
nations. Company has approached
the direct and indirect model of
selling. Often, online selling has been
adopted by organization. In all the
areas where the business of Zara is
established, customers can easily
approach product. Also, the stores
has been opened up by this brand.
This is the major concept of
branding. The promotional element
creates awareness among customers
with respect of brand. Zara has
adopted effective technique of
promotional strategy that includes,
advertisement, sponsorship, online
commercials, print media and so on.