Introduction to Business Project Structure

This report analyses the external macro and micro environmental factors for a new start-up business, Tasty Wing, which is going to open a fast food restaurant. It includes external influencing factors, internal and external required information, macro environmental analysis, Porter's five forces, and recommendations for the chosen business project.

Introduction to
business project
structure

Executive summary
Main purpose of this report is to create a business project in which the external macro and
micro environmental factors will be analyses. In this project report, a new start up business that is
Tasty wing is going to open fast food restaurant. As analysis of environmental factor's is a part of
the organization strategic management. Therefore, to establish its business successfully in market,
respective company need to conduct a market research to analyses those factors that have great
impact on the start up business. Therefore, this report mainly will include external influencing
factors, the internal and external required information such as company's suppliers, pricing,
employees details, preference and so on. At last this report will also include the recommendation
to the company.

INTRODUCTION
In corporate world, business plan is is considered as summary document to outline why
and how a new business is being created. In this, new entrepreneurial ventures prepare formal
document that outline company's long term objectives (Faghih, Vahabzadeh and Danesh, 2022).
In this report a business proposal is prepared, in which a new restaurant being opened. This
restaurant that is Tasty wing will offer the fast food item including hot dogs, pizza, fried chicken,
hamburgers, white flour baked goods and many more. This company will be based on partisanship
structure as there are three partners in this business.
Mission- Its mission is to serve happiness to customers by proving quality and delicious meals
and extraordinary restaurant experience when working towards a greater food for employees,
environment and community.
Vision- Tasty wing's vision statement look to future and aid give the business direction by
communication their goals.
Objectives- Serving affordable and quality food
 Focusing on ambience and atmosphere
 Managing customer relation
Figure and facts

This report will be based on the external and internal information required for chosen
organisation, macro environmental analysis such as political, economic, social and technological
factors, porters five forces and recommendation for the chosen business project .
External and information required by chosen business
Internal information External information
Tasty wing will offer various food item
including, pizza, burger, cookies, white flour
baked cooked, fired chicken and many more.
The company will follow the competitive
pricing policy.
Main suppliers of Tasty wing are local farms,
vegetable and fruit vendors.
Legal structure of Tasty wing company based
on a partnership in which three partner will run
this business. The company ash all required
legal document along with a licence to sell the
alcohol.
Main competitors of Tasty wing is Ben's
cookies as it offer same product at low cost.
Tasty wing has a limited market share
Tasty wing has complete details about its
employees including their address and phone
no. or emergency contact details.
Potential customers of Tasty wing are young
Chilterns as children are very obsessed with
junk food. Dietary preferences of customer is
Gluten free product, so company will offer
gluten free food product.
Company has all the information related to its
finance, budget and cost . Tasty wing has also
the record of an invoice form its suppliers.
Tasty wing is fully concerned towards the
safety and hygiene as it keep a proper
arrangement so that customer can get safe and
healthy food.

Macro environmental analysis on chosen business
PEST analysis is that framework which is used for investigating the macro environmental
elements that have an influence on organisational performance (Guillou and Schönberger, 2022).
When fast food sector was performing well before pandemic, a fresh set of the challenges or
issues have emerged before it due to spread of the coronavirus. Pandemic abruptly has put a halt
on everything and also disrupted supply chain. In relation to Tasty wing, changes were followed
by the innovation in term of the variety and customer services, changing in social trends, and
many more are discussed below:
 Political factor- Government polices in relation to fast food product ought to ensure that
they have complied with the food quality, regulation and hygiene specification so as for
protecting the public health. There are various regulation/policies related to the food
quality, hygiene and wages that need to be complied by Tasty wing. For instance
respective company should obey The Food Safety Act 1990, in which it need to pay
attention towards the food safety.
 Economic factor- This element influence how a business operate and contributes to an
amount of the profit. Fast food business demonstrate an excellent ability for adopting in
face of continuously changing trends. By starting a new business, Tasty Wing will
generate employment as it provide job to individual within society.
 Social factor- It reflect customer's shared attitude and beliefs. Certain high concerned area
include age distribution, population growth, health consciousness and career attitudes
(Matekenya and Moyo, 2022). The fast food sector has received a disapprobation for high
number of the childhood obesity. The fast food industry get impacted by lifestyle and
health trends. Tasty wing get impacted by the health awareness snow customer are
becoming conscious towards their health. Social perception of the health has changes
immensely. Media has also plan their own significant rile in creating health conscious
perception. Tasty wing may faced criticism to target the young children. Furthermore,
attack on the junk food led to individual adopting a low calorie foods. These kind of

changes in social trend influence sales of the Tasty wing as this sector is held liable to
increase childhood obesity.
 Technological factor- It is an essential element driving growth of entire fast food industry.
This industry does not depend only on attractiveness of menu and quality of food (Mazhar
and et. al., 2022). The customer services are also a major element that impact its sales.
The terotechnological element have changed the way company serve and involve their
customers. In relation to Tasty wing, it impact advertising and marketing of this company
as online ordering and social media have changed style of the customer services.
Porter five forces ( micro environmental analysis) of chosen organisation
This model allow the organisation to classify and analyse those five forces which form an
industry and evaluate their competitive strength and position of company (Mehta, Olson and Ivy,
2022). In relation to Tasty wing, its porters fiver forces are mentioned below:
 Threat of new entrants- Due to the barriers, threat of new entrants is moderate for the
Tasty wing. Firstly, the capital requirement might be low or moderate to become and
established organisation on fast food industry, nevertheless enable to attain the economies
scales as a new entrants it is very difficult as they are entering to in this sector with a lot
market share (Moreau and Zhen, 2022).
 Threat of substitutes- In relation to Tasty wing, due to the determinants, threats of
substitute is high. For instance, government has introduced a proposal during 2018, to cut
the calories intake to half rates of the childhood obesity by 2030. Hence, fast food
customer may switch their consumption habits due to begin health conscious (Moritz,
Naulin and Lutz, 2022).
 Bargaining power of buyers- In context of the Tasty wing, bargaining power of customer
is high because of some determinants. Mainly, a low switching cost give an ease to
customer to change them from one restaurant to another, hence customer can easily impose
their demand including increase quality and services, reduce price and so on (Mozumdar
and et. al., 2022).
 Bargaining power of suppliers- It is reflect image of the bargaining power of customer
and defined as pressure that supplier can place on organisations by increasing cost and
reducing availability of the goods. In relation to the Tasty wing, bargaining power of the

suppliers is high as it supplier can decrease the product quality if respective organisation
will not fulfil supplier's expectation.
 Threat of existing rivals- As nowadays, there are various business organisations that offer
variety of the fast food (SHAHRIARI and et. al., 2022).Therefore in relation to the Tasty
wing, threat of the existing rival is high as Tasty wing is start up business, whereas other
existing business has an experience in this industry. They have more knowledge and
technology that make the competition very tough for the respective company.

CONCLUSION
Form the above report it is concluded that to start up a new business, a business plan help
the company to allocate the required resources effectively. It make enable the company to manage
all the moving parts and also cut down on stress. A new start up business required various internal
and external information including, market research, customer preferences, suppliers, context
details of employees and many more. In this report the respective company get impacted by many
external factor including political, heterosocial, social and economic. Porter's five forces also
influence the fast food industry in term of bargaining power of customer and suppliers,
competition market and threat of the substitution. Therefore, from the above discussion, it is
analysed that as fast food has been born out of modern way of individual's living in society.
Regrettably, the impact it has on individual's health and body are negative. So the fast food
enterprise should make effort to avoid such ingredient that may impact people's health negativity.
They should use good quality product and healthy ingredient so that individual's body does get
impact so adversely. It will make the organisation to earn a good reputation within market
efficiently.
Recommendation
As per the above discussion, it is recommended to Tasty wings that to maintain freshness
of the food product, company should not order in bulk. They should uses the good quality
ingredient in their foods product. In order to run their business successfully respective company
need to analyse such factors that any impact its operational activities. For instance, Tasty wing get
impacted by the social factor as delicious food is not sufficient to attract the customers. So,
respective company supplement it with an increased convenience and a low cost in order
encourage customers. It is responsibility of its management to analyse the forces that impact its
business, so that company can find out their profit ability in market

REFERENCES
Books and Journals
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samples using NMR spectroscopy. Journal of Pharmaceutical and Biomedical Analysis,
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Matekenya, W. and Moyo, C., 2022. Innovation as a driver of SMME performance in South
Africa: a quantile regression approach. African Journal of Economic and Management
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Mazhar, S. and et. al., 2022. Empowering Shepreneurs to achieve the sustainable development
goals: Exploring the impact of interest‐free start‐up credit, skill development and ICTs
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