Individual Report and Business Plan for Cookie Bake House Bakery

Entrepreneurship
and leadership of
business ventures
Contents

INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Details......................................................................................................................1
Location..................................................................................................................................2
Market / Industry analysis......................................................................................................3
Product/ Service description...................................................................................................5
USP and Competitor analysis.................................................................................................5
Operations Plan......................................................................................................................7
Risk and contingency plan......................................................................................................7
Sales and Marketing Strategy.................................................................................................9
Financial and Funding Plans..................................................................................................9
Management team – justifying your ability to lead and manage this venture......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan refers to the written document which involve the entire process of starting
a business and explaining their objectives as well. It also involve the entire procedure of
performing the business operations in such a manner, so that the goals and objectives can be
achieved in an effective and efficient manner. Business plan is also consider as the written
roadmap of a business organisation from the standpoints of operational, marketing and financial
as well. Both internal as well as external audience of organisation use the business plan as an
important document. In order to planning to start a business organisation, it is necessary for the
owner to prepare the business plan as it work as the outline of the actions which are being
performed in the business organisation. For the purpose of starting business operations, it require
investment and business plan also work as the attraction source of investors towards the business
firm. Developing sufficient amount of resources help the management of business organisation
to perform their task in an effective and efficient manner. The basis of this report is a new start
up bakery with the name of Cookie Bake House Bakery. This is the location of the start-up,
which is in London, United Kingdom. In order for the café to run smoothly, a business strategy
has been created. (Barrow, Barrow, and Brown, 2018) This report will cover a wide range of
topics, including company information, location, market and industry analysis, competition
analysis, operating plan, risk and contingency, sales and marketing strategy, funding plan, and
management team.
MAIN BODY
Business Details
The Cookie Bake House Bakery is a bakery in London that opened in a very busy street
location near the sea corner. This is a bakery that has been constructed with a retro décor in mind
to attract consumers. The bakery provides high-quality meals, including gluten-free options. The
bakery has gluten-free cake available. Customers may also get sugar-free cuisine at the bakery,
which has lately started serving fast food. The organisation provides a variety of goods,
including juices, coffee, sandwiches, burgers, pizza, pasta, and other snacks. This is a sole
proprietorship organisation, which means it has only one owner. All of the company's losses and
earnings are attributed to a single person. This will also include responsibility for all of the day-
to-day actions that keep the business running. It is a modest firm with a team of 10-15 people.
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Within the café, some of them are the bakery's leaders, managers, and serving staff. The
organization's major goal is to supply the highest quality products, such as gluten-free cakes and
sugar-free foods. The bakery also focuses on providing vegan food to its patrons. This will assist
the company in earning significant earnings and income in the future. There are different
operations machines that are utilised in organisations to accomplish various business functions in
order to save time. Cookie Bake House Bakery considers a number of factors in order to attract
customers. Because the interior will be silver with an antique feel (Jukova, and et.al., 2019).
Customers will be drawn in by this. Customers may enjoy and take good pictures with their
family and friends in the sitting area, which is decorated in a variety of styles. This is critical
since, in today's business world, customer experience is critical to the success and growth of a
company. The entrepreneur will require a little amount of capital at first, but as the bakery's
success grows in the market, it will be able to expand its operation. It is critical for the bakery to
concentrate on its operational machinery, product quality, and the potential for future staffing
increases.
The Cookie Bake House Bakery is a company concept that has found a perfect location
for those who enjoy coffee and desire gluten-free, sugar-free meals. This is the bakery where you
may have coffee with different flavours and less sugar. The gluten-free cake on sale is delicious.
The company can target its customers based on their age group, which is the youth age group.
Young people, it has been noted, are more eager to visit such areas in order to share the
experience with their peers. After college and office hours, they want to hang out with their
buddies. The organic food items are the focus of Cookie Bake House Bakery in order to keep the
consumers' health in mind. Additionally, the organisation has focused on an appealing menu as
well as a sitting space with candles that will provide an attractive sitting environment for
customers.
Location
The Cookie Bake House Bakery is positioned on a busy thoroughfare that is well
accessible to clients. And the location is appealing because it is near a seaside in London, United
Kingdom. The primary area, which is primarily emphasised by the public and also contains
natural beauty in the areas adjacent to the bakery. In order to attract clients, it is critical for the
company organisation to choose the right location. This bakery will attract consumers because it
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