Business Proposal on Curzon Place | Presentation

Business Proposal on
Curzon Place
Name of the Student
Name of the University
Author Note

Background Overview
Curzon Place is a business that has been
running restaurants, bars and pubs
throughout the length and breadth of the UK
Curzon Place as an enterprise has acquired
much name and fame because of the quality
of its services.
Curzon place is renowned for its efficient
management and for the diversity that it
incorporates in the management of pub
culture (Based on given scenario)

Trends pertaining to Pub Culture in the UK
Pubs are popular joints or destinations for
people above eighteen years of age to visit
Pubs provide people with a source of
relaxation, a place to unwind and mix with
peers and with new people and where they
can listen to some good music too.
Pubs more often than not serve as a platform
for upcoming musicians to showcase their
talent before a live audience (Burns 2016).

Trends pertaining to Pub Culture in the UK
Regular deals and discounts on alcohol form a regular
feature of the pub culture in the UK
There is a variety of food that customers can get to
choose from when they access pub culture in the UK.
From pies to cold meats to various other forms of
savories, customers are spoilt for choice when it comes
to the consumption of delectable cuisine in the UK.
Pubs in the UK are located in prominent cities such as
London, Dublin, Glasgow and Birmingham (Cabras and
Higgins 2016).

Situational Analysis of Curzon Place
Porters 5 Forces Analysis –
Competitive Rivalry – The competitive rivalry for a
business like Curzon Plc is quite high in the UK. There
are many companies involved in the management of
bars and pubs in the UK and who offer efficient
management services along the lines of what is
offered by Curzon Place
Bargaining Power of Suppliers – Due to the
widespread availability of pubs in the UK, the
bargaining power of suppliers is low (Cloonan 2016).

Situational Analysis of Curzon Plc
Porters 5 Forces Analysis (contd..)
 Bargaining Power of Consumers – As mentioned before, consumers are
spoilt for choice when it comes to choosing a bar or a pub to relax at in
any part of the UK. The bargaining power of consumers is quite high.
Threat of Substitution – The high demand for pubs and bars as ultimate
destinations of relaxation and entertainment implies that a substitution
of service may be possible by competing businesses, which in turn
possesses a threat to Curzon Plc.
Threat of New Entry – The wide-scale demand for pubs and bars in the
UK implies that a new business could emerge at any given point of time
that offers better pub management services than Curzon Plc (Daddow
2018).

Situational Analysis of Curzon Plc
SWOT Analysis –
Strengths – Curzon Plc is a business that is renowned for the efficiency of
its management services. It also offers its services at cost effective rates
Weaknesses – Curzon Plc. is not too keen on the use of technology for its
pub management services and can lose out to companies that make
extensive use of the same.
Opportunities – The huge demand and the continuous growth associated
with pubs and bars in the UK implies that there is plenty of scope for a
business like Curzon Plc. To grow and expand
Threats – The large scale demand and popularity associated with bars and
pubs implies that there can be new businesses which emerge and offer the
same services offered by Curzon Plc., at more competitive rates (Daddow
2018).

Recommendation of Strategies
There are some effective strategies that Curzon Plc.
Can put in place to grow as a business –
Extensive Use of Social Media - Curzon Plc is a
business that needs to make it a point to be more
active on social media in order to reach out to
customers.
By being active on platforms such as Facebook and
Instagram, the company can reach out to a
considerable number of customers in a given span of
time and thus create a more substantive client base
(Daddow 2018).

Recommendation of Strategies
Focus on Local Talent Development –
An effort needs to be made on the part of Curzon Plc.,
to encourage local bands and musicians to come and
perform at the bars and pubs it manages in the UK.
 This will add greater appeal to the pub culture and will
serve as an incentive for young people particularly to
come and visit these bars and pubs more regularly
Provision of Rebates and Offers – A significant
number of rebates and offers need to be provided for
customers, so that they enjoy discounts on the alcohol
they consume at bars and pubs managed by Curzon Plc.

Implementation of Strategies
Regular news, photographs and videos of what is happening
or being offered at the bars and pubs under Curzon Plc.’s
management will be posted on the social media accounts of
the business (Fjaer et al. 2016).
Invitations or feelers will be sent out to local performers to
come and perform at the bars and pubs of Curzon Plc via print
media, social media and through email (Fjaer et al. 2016).
Discounts and rebates on food and beverage shall be
introduced and made known via social media and also by
putting up notice boards outside these bars and pubs (Martin
et al. 2019).

Conclusion
Thus, there are a few but effective ways by
which a business like Curzon Plc. can grow and
expand as a business and do a better job of
managing pubs and bars in the UK, while
enhancing customer appeal for the same at the
same given time.

References
Burns, P., 2016. Entrepreneurship and small business. Palgrave
Macmillan Limited.
Cabras, I. and Higgins, D.M., 2016. Beer, brewing, and business history.
Business History, 58(5), pp.609-624.
Cloonan, M., 2016. Popular music and the state in the UK: culture, trade
or industry?. Routledge.
Daddow, O., 2018. Policymaking in the Pub: New Labour’s European
Policy Failure. In Political Mistakes and Policy Failures in International
Relations (pp. 101-119). Palgrave Macmillan, Cham
Fjær, E.G., Pedersen, W., von Soest, T. and Gray, P., 2016. When is it OK
to be drunk? Situational and cultural variations in the acceptability of
visible intoxication in the UK and Norway. International Journal of Drug
Policy, 29, pp.27-32
Martin, L., Jerrard, B. and Wright, L., 2019. Pubscape: innovation by
design in the British pub. International Journal of Contemporary
Hospitality Management.