Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 REFERENCES................................................................................................................................5 Ecotourism in the UK......................................................................................................................5 2
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INTRODUCTION New Product development is very much important for an organisation to bring a new product in the marketplace. It is very crucial to collect necessary knowledge and information such as potential consumers, market gap, trends in market and many more. By collecting potential knowledge and information organisation can be able to build effective product as per the consumer choice. Respective report is based on the launch of new product in the Tourism and hospitality industry. MAIN BODY For an organisation it is very much potential to for an organisation to expand their products and services by accumulating necessary knowledge and information regarding market, product, consumer choice and preferences, competitors many more. It has been evaluated that in travel and tourism consumers become very aware about organic food. Organic tourism is very much demanded in these days as people want to engaged oneself with agriculture and carry out similarities with agritourism (Ghauri, Grønhaug and Strange,2020). It helps to preserve the sustainable nature and rural lifestyle. Further the focus on respective products is due to the demand of healthy food with high quality standard by limiting the usage of chemicals. As people are more aware about respective theme in travel and tourism. Justification regarding organic tourism: Organic tourism is very much in demand in the UK marketplace and it has no. of places that provides the organic tourism to travellers (The European market potential for nature and ecotourism, 2020) . Here are the UK's most eco friendly cities that promote organic tourism consist of Brighton, Bristol, Edinburgh, Manchester, Glasgow and London. So it is one of best opportunity for tour operators to add organic tourism in their services in order to attract large no. of potential individuals . Market share: The market share of nature and eco tourism is high and continuously growing rapidly. Accordingly to the UK travel foundation the 75% of British travellers wanted the responsible vacation. The increase in sustainable accommodation by 62% in the year 2016 to 65% in 2017 (Ecotourism in the UK, 2020). so it can be said that people demand the organic and eco friendly tourism so that they can remain engaged with nature. 4
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Trends in market: Trends in the travel and tourism that people wants to travel areas that are not over crowded and in favour of peak popularity (The Eco Travel Trends, 2020). People want to live like a localities and want to gain experience so respective concept is very much popular in these days. Products: Core: Core depicts about value derived from products and services, the core value of organic tourism is near to nature, valuable for people and planet (Gray, 2019). Actual: In actual product consist of features of products and services so that consumers can take potential decisions. Opportunities to live life as an localities, consuming indigenous food and live near to nature. Augmented: In augmented products includes the non physical part of services such as in organic tourism they can give knowledge about farming, wild life and their life style (Hair and et.al., 2019). So it can be concluded that respective new product is very much important to collect necessary knowledge and information in order to build products accordingly. 5
REFERENCES Books and journals: Ghauri,P.,Grønhaug,K.andStrange,R.,2020.Researchmethodsinbusinessstudies. Cambridge University Press. Gray, D.E., 2019.Doing research in the business world. Sage Publications Limited. Hair, J.F. And et.al., 2019. When to use and how to report the results of PLS-SEM.European Business Review. Online: Ecotourism in the UK, 2020. [Online]. Available through. <https://www.hometogo.co.uk/united- kingdom/ecotourism/>. TheEcoTravelTrends,2020.[Online].Availablethrough. <https://www.countryandtownhouse.co.uk/travel/ecotourism/>. The European market potential for nature and ecotourism, 2020. [Online]. Available through. <https://www.cbi.eu/market-information/tourism/nature-tourism/nature-eco-tourism- europe/>. Ecotourism in the UK 6