Business Report on BBC

This business report provides an analysis of the British Broadcasting Corporation (BBC), including its type, size, scope, interrelationship of functions, and the internal and external influencers on its business operations. It also discusses the impact of globalization on the organization's strategy and decision-making.

Business Report
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Discuss the type, size and scope of BBC.....................................................................................3
Understand the interrelationship of function of organization structure.......................................4
Internal and external influencers via PESTLE, SWOT analyses on business operations...........6
Influence the globalization on organization strategy and decision-making..............................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
The business operations strategy is based on the framework or tool that mainly focused on
the join enterprise activities with purpose for improving the better delivery efficiency, also
reducing the transaction price or cost. This report is based on the British broadcasting
corporation (BBC) case study and examine the constructive or justified analysis on the basis of
organization impact because of strategy and decision-making. This documentation will discuss
about the type, size and scope of BBC enterprise, identify interrelationship of function within
organization structure. Furthermore, analysis of both internal as well as external factors through
PESTLE, SWOT frameworks. However, discuss the influence of globalization in context of
business strategy and decision-making.
TASK
Discuss the type, size and scope of BBC
The British Broadcasting Corporation is based on the public service broadcaster and located its
headquartered in Westminster, London. It is one of the oldest national broadcaster, where large
number of employees around 22,000. The total number of BBC staff amount will be 35,402
including flexible, part-time and fixed contract staff members. BBC Company was established in
1922 by John Reith, as first director general. The success of broadcasting service between BBC
and also represent as well-established media channels (Buo, 2020 Elstein, 2020). These are
attracting the targeted audience to find the news, enjoy great entertainment. In 1955, BBC was
faced the competition regarding the commercial and independently operated television.
However, BBC monopoly on radio service would persist, establishing a new business services.
British Broad cast Company
Type Size Scope
BBC Company was under a
public sector, sell their shares,
exchange stocks to the public.
Usually, company has been
The British broadcast
company is the world’s oldest
national news service
provider. There are 22,000
The Scope of BBC company
is to inform, educate as well as
entertain by using online
channels. This all kind of
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followed the legal pattern and
then provide or deliver the
news all over the globe. BBC
is not all about the state-
owned enterprise but it is
mainly follows the proper
rules and regulation that have
been setup by government.
staff members in total, of more
than 16,000 are exits in the
public broadcasting. In this
way, it has been identified
BBC staff amount to 35,402
including categories of
employment types such as
part-time, fixed and so on.
service provided by BBC as
considerable freedom and over
last decade (Buo, 2020
Elstein, 2020).
Moreover, BBC has provided
national TV channels and
internal service. A major
scope of business to offer a
latest news or information in
42 different language plus
English.
Table: 1
Understand the interrelationship of function of organization structure
The relationship between the organizational functions and structure is consider as flow chart.
Generally, BBC Company can set up specific divisional functional structure separates
departments. A divisional organizational structure spreads function across the different branches
of BBC enterprise. Usually, this company has been divided the functions groups such as
marketing, R&D, sales and accounting (OoTam and Walkowska, 2020). The advantage of this
kind of divisional structure support for carrying all necessary functions. In essence, each division
can carry out its enterprise operations in systemic manner. By using structural function model,
BBC can test the durability and flexibility of BBC company structure. Afterwards, it is also
responding to diversify the complex situation or events.
Relationship between BBC functions of enterprise structure-
In BBC, Each and every departments are working together, share all essential information
from one department to another. Therefore, it is important to create specific organizational
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structure where they can easily hold all kind of activities. Usually, BBC can use divisional
enterprise structure in order to assign different tasks for every departments.
Sales department in the business that must work with proper collaboration with other
departments and achieve their desirable success. Sales team members have a build a strong
relationship with finance, production, marketing and supply chain. It allows them to operate in
efficient manner.
In BBC, marketing and sales departments are working together, the specific role played by
marketing team to attract more consumers, who are really want to show their interest in TV
programs. Marketing team will ensure sale departments regarding subscription number of
Broadcast services (Pamfilie, Procopie and Vasilcovschi, 2020). In this way, both departments
such as sales and marketing have established the strong collaboration with each other.
Afterwards, it can help to meet and want the specific need of potential consumers.
The finance department provide the entire budget and investment money that will allow
the sales to perform significant functions. Generally, it is monitoring the sales model and achieve
a revenue. In BBC firm, Finance team will monitor or track total price or cost of budget and
ensure that sales department are enough to selling their internet services in marketplace. This
will help for BBC to gain more profitability as well as productivity in marketplace.
Production department must establish a communication effectively with sales team to
inform about the need or requirement. It is able to launch a new service within specific time
intervals. It allows the sales department to provide information of potential consumer without
any delay. Production will have to ensure that service launch in best quality model while
gathering positive feedback, review from client side. In this process, sales department plays
important role to interact with consumers.
On the other hand, the supply chain is another process that gain more information or data
from sales team to allow efficient services. Providing information to the client when it can easily
fulfill all essential need or requirement by BBC firm.
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Internal and external influencers via PESTLE, SWOT analyses on business operations
Internal influences are consider as important things that can go inside both mind and heart
of consumers. Sometimes, it can be categorised the enterprise in both psychology and
personality. On the other hand, external influences include cultural as well as social aspect of
enterprise.
Pestle Analysis-
It is define as framework to analyse the different key factors such as political, economic,
social, technological etc. influencing on the BBC operational strategy. It also offering the better
service to their professional’s insight into external factors and also impact on the organization.
Political Factor - The British Broadcast Company is based on the independent and self-
regulated enterprise. BBC has been performed the different responsibilities, functions and other
financial operations. The government have been reviewed of Royal charter as one of process that
will control or manage the broad casted content (Seetharaman, 2020). This kind of attractive
news and current affairs, As a result of which government has been proposed privatization of
BBC. This political factor is related to the contribution of political parties towards broadcasted
services. Government supported BBC in term of public funding for enterprise into competitive
marketplace.
Economic Factor - in BBC, market has been shifted into particular economic trends. The
organizational structure of BBC is completely changing from centralised to decentralised
manner. Sometimes, it also reformation of BBC structure according to the economic
management. in some situation, it is also dominating the public sector so that BBC firm needs to
save business operations strategy (Pamfilie, Procopie and Vasilcovschi, 2020). At certain point,
BBC has been decided to change their current organizational culture or environment. Moreover,
it is also fixed the aim of responding towards political as well as environmental regulations.
Social Factor – In this factor, BBC Company has gained the political stability in which
no doubt the continuation of particular public funds. Usually, BBC was aware about the current
business structure and analysis for public funds that could be depended on the enterprise. The
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British Board caste company will prove its current eligible recipient of their public funds. It is
always supports for maintain its current business reputation. Nowadays, it has been rapidly
changing the preferences, trends of customers. Therefore, BBC will try to broadcast all necessary
information regarding current latest topic. Identify the best public demand to BBC so that they
can launch a new according to them.
Technological Factor – the modern technology is consider the disrupting business model
in BBC enterprise. Some of latest technology that can directly impact on the macro environment,
developing as artificial intelligence, use other machine learning and big data analytics to predict
the behaviour of potential consumers towards broadcasting services (Buo, 2020 Elstein, 2020).
Usually, Technological factors that directly impact on the BBC firm because the level of
enterprise has to figure out the modern technology. It often BBC enter into marketplace without
a proper infrastructure support of technology related model.
The British Broad cast firm should assess the high level of internet, assume as
smartphone penetration in the entire country. Another way, there are lot of research &
development possible due to advancement of technology. Therefore, it is high chance of
developing as sustainable eco system that can easily drive innovative. BBC can leverage like a
situation to recruit or hire the best people in the business (Waddingham, Zachary and Ketchen,
2020). The broadcast company can use digitalization concept in their various business process,
which help to overcome any kind of corruption within local economy. By increasing the
advancement of modern technology, the actual production cost, price and trends assess by BBC
and establish as strong position of enterprise in global marketplace.
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Legal Factor – This factor is related to the rules and regulations, which is mainly
adopted by BBC enterprise to operate in marketplace. Generally, Company can use a proper law
for resolving any kind of dispute with other stakeholders. If the legal system is not strong then
BBC can face various challenges. Legal factors that impact on the BBC enterprise. BBC as
oldest player in market so that they have not worried about the monopoly and restrictive trade
practice regulations. Therefore, it is an essential aspect to maintain the transparency in fair and
consistent decision making. If the process is becoming transparent and consistent than BBC has
made a plan with greater conviction.
Environmental Factor – in this factor, it is the fast gaining traction which is not exist in
the consumer but needs some appropriate regulation or policies. in recent time, climate change is
one of the major environment problem so that BBC firm adopt the ecosystem while changing
their current extinction of more than 10% species on the entire planet. Environmental factor that
directly impact on the BBC where company can business model, supply chain. For Example-
BBC can follow the procedure of supply chain but it is not completely flexible. Company will
adopt the environmental standards, norms and other regulation which often support to policy at
local as well as national level (Wiliem, 2020). This can useful for BBC to make a better decision
regarding product development, pricing strategy and location. On the other hand, The British
Broadcast company can consider CSR efforts which applicable in the marketplace. It provide the
better insight for enterprise to handle the complex situation. Sometimes, company will follow the
waste management policy that help for reducing the waste management in marketplace.
SWOT Analysis-
It is based on the framework or tool for analysing the organization’s strengths, weakness,
opportunities and threats. It is helping to build, construct on what you do well, to address and
minimise risk and threats. It is also possible way to take more advantage of chance in business
success. SWOT analysis is a type of management framework which enables a brand like BBC to
benchmark its business & performance as compared to its competitors.
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Strength-
BBC is a leading company in market so that it consist of various strength and help to
thrive in global marketplace. Usually, strength of enterprise is not only useful for protecting the
market share within existing marketplace. Sometimes, it helps in penetrating the new markets.
BBC has built an expertise at entering into new markets and making as success of them. The
greatest strength of BBC is to build a new revenue stream and also diversifying the economic
cycle in which operates (Zhou and Shang, 2020). BBC Company is relatively successful at
certain execution of new projects and also generated the better good returns on the basis of
capital expenditure. Over the years company has been invested in creating or building a strong
brand position. This is extremely useful to expand with new broad cast services in global
marketplace. Another strength of BBC has a proper cash flow that provides better resources in
the hand of company where expanding its new projects.
Weakness-
The weakness are the different areas where BBC can try to improve in proper manner.
The structure of BBC is only compatible with the help of business model. Thus, it is limiting the
expansion in the adjacent product segmentation (Buo, 2020 Elstein, 2020). BBC is the fastest
growing organization but even it is also faced the challenges in moving to other product
segments. At certain level, it is very difficult for BBC to handle the complex situation or
condition. Therefore, BBC has lost the market share within niche market. Moreover, BBC
Company has to build as internal feedback mechanism which directly related to sales team. BBC
has a lack of choice that will give new competition of their competitors in marketplace.
Opportunities-
The opportunities for enterprise is mainly define the different areas which help to grow
better and bigger. BBC was named become as trendy in context of broadcast services.
Nowadays, BBC has stepped into the conduct a program or event regarding the technology,
entertainment and other kid shows etc. in this way, the growth of BBC enterprise depend upon
the audience those are watching various shows. This company is covering as global events by
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providing the better analysis. Afterwards, it will be increasing the popularity of BBC due to the
expansion of satellite channels. It brings more opportunities for BBC enterprise in context of
growth and development. BBC is always tried to gain more opportunities and sever as unbiased
news. Once they can remove any kind of tag from themselves.
Threat-
It can be identified the various kind of threats on the basis of analysis. Sometimes, certain
threats for BBC are as follows-
BBC firm has faced the high competition level in term of growing new channels such as
CNN. In this way, it is difficult to maintain the business stable position in marketplace. Another
threat of BBC is to launch a domestic channels (Pamfilie, Procopie and Vasilcovschi, 2020).
These are given the strongest competition while emerging the competition to BBC. Moreover, it
is also possible to decline the viewership of BBC.
Influence the globalization on organization strategy and decision-making
Globalization is mainly explained the elimination of barriers to the trade across national
levels. It enables to increase a major integration in context of capital markets and production
process. Generally, BBC can implies the globalising as well as liberalising markets, which help
them to protect the business from international competitors (Wiliem, 2020). Therefore, it is also
removing the international trade barriers and allows them as free trade or competition. This kind
of approach has been consider the intensified competition across their national boarders, also
forced BBC to formulate appropriate strategies. This will help for BBC to lower its production
cost and exploring opportunities across borders.
Strategy:
In context of organization strategy, Globalization has been rapidly increasingly the
modern technology in which adopts an appropriate strategies. These are providing the direction
and scope of BBC over long term, which achieves benefits, advantage in changing the overall
business environment through its competences with aim of stakeholders and configuration of
essential resources (Buo, 2020 Elstein, 2020). The purpose of strategy implementation, which
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enable to achieve sustainable competitive advantage and improve business performance.
Sometimes, BBC involves the utilisation of strategic capabilities to exploit a major opportunities
and also reduce threat, risks in the external business environment.
Strategic capability includes essential resources and competences, BBC can utilise to
compete its current business environment. Therefore, it constitute the greatest strength and
weakness. Sometimes, organizational strategies are grouped together into different manner:
threshold resources, Competences and other unique scope of business performance as well as
efficiency.
Leadership and decision-making:
Globalization has rapidly increasingly assess to various information, transfer towards
traditional culture, belief, assumption and values. It has been developed the pressure on the
manager of BBC to change their management style and participate as transformational
leadership. This will help for BBC to handle complexity of enterprise in proper manner. Usually,
BBC has no longer offers so that manager needs to be develop a loyalty or earned from rational
decision or actions. A transformational approach will support for improving the business
performance with greater intensely competitive global environment. Afterwards, it will facilitate
effective strategy planning and implementation with proper resources and competencies. BBC
provide the excellent internet broad cast service so that consumer can easily access information,
also compare the quality of services (Wiliem, 2020). in this way, it has been increased the
pressure on BBC to pay attention towards consumer need or requirement. As a result, BBC can
localise their service and make a proper decision regarding standardisation.
As per discussion, it has been summarised that Globalisation influences the organization
strategy and decision-making because of the way, it has been created the need of change
leadership style, utilise international diversification as strategic aspect, reduce or minimise
international trade barriers. These are directly affecting on the BBC enterprise in which increase
the complexity on decision-making and strategy formulation.
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CONCLUSION
From above discussion, it has concluded that BBC is one of leading enterprise in which
provide the better quality of broadcast services. As per analysis, it has been summarised about
the importance of business operations strategy in order to improve current business broad case
services. In this report, it has been described about the type, size and scope of BBC enterprise,
identify interrelationship of function within organization structure. Moreover, it has been
analysed the internal as well as external factors through PESTLE, SWOT frameworks. At last,
identifying the significant effect and influence of globalization in context of business strategy
and decision-making.
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REFERENCES
Book and Journals
Buo, S.A., 2020. An application of cyberpsychology in business email compromise. arXiv
preprint arXiv:2011.11112.
Elstein, D., 2020. A new way to fund the BBC. British Journalism Review. 31(4). pp.25-29.
Oo, A.T.R., Tam, C.H. and Walkowska, M., 2020 Business diversification analysis.
Pamfilie, R., Procopie, R. and Vasilcovschi, A., 2020. A Case Study of Business Model
Innovation: Building Value through Gamification. New Trends in Sustainable Business
and Consumption. p.1257.
Seetharaman, P., 2020. Business models shifts: Impact of Covid-19. International Journal of
Information Management. 54. p.102173.
Waddingham, J.A., Zachary, M.A. and Ketchen Jr, D.J., 2020. Insights on the go: Leveraging
business podcasts to enhance organizational performance. Business Horizons. 63(3).
pp.275-285.
Wiliem, J., 2020. A fundamental analysis on determining intrinsic value of consumer goods
companies listed in IDX30 index (Doctoral dissertation, Universitas Pelita Harapan).
Zhou, M. and Shang, Z., 2020. A Comparative Study of Attitude Resources in Business News
Items from the BBC Homepage and the China Business News Website. In Asian
Research on English for Specific Purposes (pp. 101-119). Springer, Singapore.
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