Impact of Globalization on Business Growth and Success: A Case Study of Asda

BUSINESS REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
Company overview......................................................................................................................3
Literature review..........................................................................................................................4
Discussion and Analysis..............................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Globalization is considered as procedure by which organizations or businesses develop
global influence or begin operating on an international level (Dau and et.al., 2017). It leads to
increased competition in marketplace, that directly impact on business environment and its
operations. Competition might be related to services or products cost, technological adaptation
and fast production by firms. It is leading construct which become main factor in business
environment during last few years. This phenomenon influence company work structure,
functions and activities in different ways. These modifications are related to maximizing
competition as well as rapid changes of information transfer and technology. In order to
overcome the impact, companies are using different types of strategies suitable and appropriate
for business environment. One of the striking elements of globalization is use of new and latest
technologies by internationally market oriented companies to exploit the best opportunities.
The present report is based on Asda company, operating their chain of supermarket
across UK effectively. They open its largest store in UK, situated in Milton Keynes with skilled
applicants, company is successful managing their operations under globalization.
The purpose of this report is to identify the impact of globalization in context of business
growth and success (Rajput and Hasan, 2019). This study defines overview of organization,
processes of selection and recruitment strategies, accountabilities of employer & workers in
context of employee development, theory to compare different talent management methods and
justifies HR system and procedures. It defines some examples of case law and employment law.
Furthermore, it also clarified effectiveness of recruitment & selection strategies in place
within Asda. It explains how firm manages development of their staff and analyse other Human
resource processes and systems used in company. It also justifies some recommendation
suggestions for further improvement within business. Moreover, this report justifies relevant
theory according to view point of authors.
Company overview
Asda is British supermarket retailer in UK, founded by Noel Stockdale in 1949 with
associated dairies firm of Yorkshine (Kneafsey, Venn and Bos, 2017). Outlet of this company is
full of surprising and amazing facts & it begins in above state, with Stockdale and Asquith
families almost 100 decades. When they took over GEM store in Nottingham it was averaging
6000 a week in sales, they want to increase this up to 60,000 in six months. 1986 was a big year

for firm as they launch their own brand products for target consumers in order to build their
market image and reputation opposite to competitors. As well their core supermarket, Asda also
provide range of other services to their consumers in effective manner, considering mobile phone
provider and financial facilities that uses in current EE network, its marketing advertising is
based non price. As totally owned Division of Walmart, firm do not need to publish half-yearly,
quarterly or fully yearly incomes. The purpose of company is to produce products in affordable
prices that purchased by everyone, they also have series of values that are: respect for people,
strive for excellence and provide better services to clients. In 12 weeks, sales of this company
decreased by 1.5% compared to same time a year earlier.
Literature review
The process of recruitment and selection strategies-
According to the view of Holm and Haahr (2018) recruitment is a process of finding and
attracting potential resources for falling the vacant position within the organization. To increase
the efficiency of hiring HR team need to follow five practices which help to maintain more
effectiveness for gaining effectiveness of work. The process of recruitment is considering with
five stages are planning, development, searching, screening and controlling the process.
Recruitment planning is the first stage where vacant position is analysed and describe. This may
impact of globalization on business environment because through that employer able to plan for
international selection by assessing qualities, skills and ability of employees are effective as per
role or not. On the other side, Brown and et.al. (2019) stated the impact of globalization in the
recruitment process. Globalization has the significant in the human resources process at the
business and organization of any type. It is very important in recruitment process the human
resource management understand about the laws and regulations which are differs from country
to country. This can impact to business environment because laws of recruitment process affect
to process of work.
As per the view of Farndale, Nikandrou and Panayotopoulou (2018) selection strategies
are composed of research, testing and evaluation of methods. The main task of selection strategy
is to match an organization predetermined requirements with correct and effective skills sets. The
main strategy of selection is to hire the best candidates for business as per knowledge, skill and
abilities. But at the global, education and culture is different at every level which can affect to
business environment for hiring international candidates for vacant post. In the context of