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Business Report on Alibaba Limited

   

Added on  2020-03-16

20 Pages3899 Words178 Views
Running Head: Business Report1Project Report: Business Report

Business Report2ContentsIntroduction.......................................................................................................................3Financial analysis..............................................................................................................3Ratio analysis and comparison.....................................................................................3Segmental analysis........................................................................................................4Conclusion....................................................................................................................4Marketing analysis............................................................................................................4Marketing Mix..............................................................................................................5SWOT Analysis............................................................................................................6HRM analysis...................................................................................................................6Operational analysis..........................................................................................................8Strength and weakness....................................................................................................11References.......................................................................................................................14Appendix.........................................................................................................................16

Business Report3Introduction:This business report has been prepared on Alibaba group holdings limited. Alibaba limited is a Chinese company. This company is running its business through online portal. It is the biggest company of e-commerce in Chinese market. This company provides business toconsumer, consumer to consumer, business to business sales services through a web portal. This company offers various electronic payment services to its clients to make a payment successfully without any kind of risk. The strategic business units of the company are its various businesses such as services to the investors, manufactures, dealers and customers. This company also offers a shopping search engine to services and cloud computing services to its clients. Alibaba limited is the part of Alibaba group holdings limited. This company hasbeen founded in 1999 by Jack Ma. This company contracts with local and overseas manufactures to sold out the products of these manufactures through the web portal of the company. The current revenue of the company is somewhere around CNY 158.273 million. Currently, 50000 employees are holding by the company to manage its domestic as well as international business (Home, 2017). In April, 2016, this company has been awarded as the biggest and most worthy retailing company as well as it is also recognized as one of the biggest internet companies. Financial analysis:Financial analysis is a study which depict about various position of the company such as is the company stable from last year? Is the financial performance of the company is competitive? How is the viability of the company in terms of finance or is the business able to make high profits?Ratio analysis and comparison:In the case of Alibaba limited, financial study has been performed over the company through analyzing the financial statement of the company, ratio analysis, segmental analysis and the industry evaluation. Firstly, a study has been performed over the financial statement and ratio analysis of the company. These depict that how the company is performing in context with the liquidity, profitability, solvency and efficiency. The profitability ratio of the company depict that the profit margin of the company in 2016 was stunning and rest of the years from last 5 years, the company is managing an average profitability ratio. Currently the net margin of the company is 27.59% and the return on equity of the company is 15.67%.

Business Report4This depict that the performance of the company is quite better than the industry profitability ratio. The industry profitability ratio of the company is depicting the negative figures and thus it has been found that Alibaba is performing well (Bloomberg, 2017). Further, it has been found that the company is offering a great margin to the investors according to the ratio of net profit and total equity of the company (annual report, 2017). In addition, liquidity position of the company has been analyzed through analyzing the current assets and current liabilities of the company. It has been evaluated that the current position of the current ratio and quick ratio of the company is better and company could reduce the level of current assets to manage the funds and cost of the company (Morningstar, 2017). The industry ratio of the company is a way better and so company is suggested to follow the ratio of the industry to manage the liquidity position. The efficiency position of the company express about the better position of the company and the efficiency of the company to managing its working capital. This depict that the receivable collection period and payable collection period of the company is in a manner that the company could manage the working capital effectively. Asset turnover ratio of the company has also been analyzed and it has been found that the asset ratio of the company is competitive (Morningstar, 2017). Further, the solvency ratio of the company has also been analyzed and it has been found that the debt equity ratio and debt asset ratio of the company is quite stunning.Segmental analysis:Further, the segmental analysis has also been done over the company and it has been found that the segment of core commerce is more profitable than any other segment of the company whereas the digital media and entertainment is the most loss segment of the company. Conclusion:Through the study of financial analysis of the company, it has been analyzed that the performance of the company in terms of industry performance is way better. The company is managing to earn more profits than the industry. Though, it is also suggested to the company to follow the ratio of the industry to manage the liquidity position. Marketing analysis:

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