Type, Size and Scope of BBC

Business Report
1

Contents
2

Introduction
Business environment is defined as the combination of internal and external factors that
impact directly on the performance and growth of an organization. It involve demand and supply,
needs of customer, government activities, market trains, technology, suppliers and so on. The
study of business environment assist to measure the opportunities and organization have in order
to enhance its performance and profitability (Anderson, 2017). There are various forms of
business environment that is micro environment and micro environment. It is important for an
organization to analyse both the internal and external environment saw that an effective strategy
were developed in order to Deal with it in an effective manner. For the present report, British
Broadcasting Corporation is taken into consideration. It is one of the oldest broadcaster that was
founded by John Wraith in your 1922. Along with this, it is a public service broadcaster that is
based in Westminster in London. The report will cover type, scope and size of BBC. In addition
to this, interrelation of function within industry structure is described in a proper manner.
Moreover pistol and sort analysts of the respective organization is explained and the factors of
globalization impact on business strategy and decision-making is elaborated in the report.
MAIN BODY
Type, size and scope of BBC
Type of BBC organization:
It is a public sector organization that was founded by Royal charter, and it was established
by a licensee fee speed by UK. Public sector define as an organization which are operated and
owned by the government authorities, an is him to provide service to the citizens of country.
Their main motive is not to earn profit but to Improve and welfare of the country. BBC is in
public service organization which are operated under the public operations and is continue to be
work under the consideration of government.
Size of BBC organization:
British Broadcasting Corporation is one of the largest and oldest mass media broadcaster
within the world. The organization have more than 26,000 employees which is largest in world,
1700 are in public sector organization (Berman and Dalzell-Payne, 2018). The total number of
employees in BBC is 35,402 involving part time, fixed contract and flexible staff members. It is
3

determined that BBC is there renewed broadcaster that has high revenue and turn over. The total
revenue of organization is 4.88 $9 billion, operating income dollars 52,000,000, net income is
dollar 69 million, and total assets is dollar 1.182 billion. All this shows that company has high
market presence and share which is one of the reason of its success at marketplace.
Scope of BBC organization:
BBC is one of the oldest and largest broadcaster, which has the main object if to provide
appropriate and accurate information that help in connecting and engaging with people all over
the world. It’s about learning for the people of all ages and give them understanding about what
is happening in the world. BBC shows are highly qualitative, creative which are the citizens to
connect with outside the country in a proper manner. It is analyzed that respective organization
work with various ethics and values, they perform in order to develop trust of people as they
think that honesty, impartiality and independency and its ethics. It give effective content to its
viewers an audience is that is beneficial for them (Saura, Palos-Sanchez and Correia, 2019). All
such values and purposes of company assist in gaining higher growth and enhance their turnover
and revenue in an effective manner. BBC has wide scope to expand its activities and channels
within de multinational countries that give high range of profits on market share.
Therefore the size, scope and type of BBC help company to gain better growth and provide
appropriate an accurate information to its audiences.
Interrelationship of functions on organisation structure
In every organization, there are various departments that perform different functions in order
to achieve objectives. It is determined that every organization is interrelated with each other and
also depends on the processing of each other. With reference to BBC, it consists of various
departments which are interconnected and perform effectively in order to meet with the targets.
The interrelatedness among different functions is given below:
Marketing and HR department: The marketing Department of respective organization
assist in creating awareness and promotion of its services did help in attaining growth. On The
other hand, HR department ensure that proper training is provided to all the employees so that
they can perform marketing activities in a proper manner. It shows that both these functions are
interlinked with each other and help company to meet with it’s targets timely and effectively.
Finance and Marketing department: The finance Department of an organization manage
funds and maintain the records of each and every transaction. On the other side, marketing
4