Strategic Human Resource Management

The given assignment focuses on a UK bank's strategy for fulfilling research goals by making use of effective approaches and strategies. It aims to persuade customers prevailing in the market place and ensure relaxation for people in the UK. The entity is expected to develop the existing knowledge base of workforce to make them compatible with high-tech activities, which will help expand its share in the marketplace.

Business Report
Contents

Contents...........................................................................................................................................2
TITLE: “Effective recruitment strategy and selection as a tool for achieving higher employee
productivity in an organisation”. A case study on Barclays Bank...................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of research..............................................................................................................1
Background of company and study........................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Question..................................................................................................................2
Purpose and significance of research.....................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Concept of recruitment strategy and selection tool................................................................3
Different ways by which productive of employees can be raised in Business organisation..4
Role of recruitment strategy, selection tool for improving employees productivity in Barclays
bank........................................................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: DATA ANALYSIS AND PRESENTATION..........................................................9
CHAPTER 5: CONCLUSION......................................................................................................13
Conclusion............................................................................................................................13
Reflection.............................................................................................................................13
Recommendation..................................................................................................................13
REFERENCES..............................................................................................................................14

TITLE: “Effective recruitment strategy and selection as a tool for achieving
higher employee productivity in an organisation”. A case study on
Barclays Bank.
CHAPTER 1: INTRODUCTION
Overview of research
Recruitment refers to the procedure through which HR manager influences, shortlist,
finalise and select best suitable applicant for specific job position within business organisation.
This process helps company in influencing pool number of candidates who will further evaluated
and selected on the basis their skills, qualification, experience etc. With the changing time,
Human resource department are using different recruitment strategies which helps them in
attracting maximum number of applicant who could work with same company for longer period
of time. Along with this, business manager are also using different selection tool that helps HR
manager in selecting right candidate for right place (Armstrong and Taylor, 2014). Effective
recruitment and selection methods also results enhancement of productivity of employees. This
present research is based on Barclays banks, a British multinational bank of UK which offers
financial services to its customers. The company is working well at international scale but still it
wants to enhance its knowledge on up graded recruitment strategies and selection tools which
helps company in enhancing productivity of their employees. In this regard, top management
team of Barclays bank have conducted research for grabbing satisfactory information on their
chosen topic.
Background of company and study
Barclays bank is a financial institution which was incorporated in 1690 in London,
United Kingdom. Barclays mainly offers its business in four core areas that is corporate banking,
investment management, personal banking and wealth management (Bloom and Van Reenen,
2012). The company is growing at fastest level which creates requirement for human resource
department to adapt best recruitment strategy and selection tool that will help them in improve
productivity of employees in effective manner. With reference to this, management team of
Barclays bank have decided to conduct an effective research in order to enhance their knowledge
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on new but effective changes in recruitment strategies that will help company in maximising
their productivity in effective manner.
Research Aim
The research aim for present study is “To identify effective recruitment strategy and
selection as a tool for achieving higher employee productivity in an organisation”. A case study
on Barclays Bank.
Research Objectives
 To understand the concept of recruitment strategy and selection tool.
 To identify different ways by which productive of employees can be raised in Barclays
bank.
 To evaluate role of recruitment strategy selection tool for improving employees
productivity in Barclays bank.
Research Question
 What is the concept of recruitment strategy and selection tool?
 What are different ways by which productive of employees can be raised in Barclays
bank?
 What is role of recruitment strategy selection tool for improving employees productivity
in Barclays bank?
Purpose and significance of research
The main purpose of conducting this research is to identify latest recruitment strategies
and selection tools by which Barclays bank can maximise profits. Another purpose of this
research is to improve productivity of employees by selecting right candidate for right place.
With researchers perspective, this research will enhance knowledge of investigator on Barclays
bank and its business functions. As a result, they will be having better opportunities in terms of
working with the same company in future. In addition to this, current research will improve
professional skills like communication, presentation, confidence, influential etc. of researcher
that will enhance number of career opportunity for them.
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CHAPTER 2: LITERATURE REVIEW
Concept of recruitment strategy and selection tool
According to the thoughts of Brewster and Hegewisch, 2017 it has been analysed that
recruitment is the procedure which shortlist pool number of candidates. Recruitment strategy
refers to formal plan that is mainly used to determine attract and also higher best talent for filing
any kind of open position within company. In this company uses the recruitment strategy to
determine hiring vacancy established time and determine the objective throughout recruitment
process. It is a formal plan of action that consists organization atoms in order to successfully
determine acute and higher the right qualified candidates for purpose of filling open positions.
Under this recruitment is strategic extend to end consist any search consultants Agencies that
company and list in its attempt to be hire. The recruitment strategy developed activity as well as
clarity of purpose in process of attracting and also choosing talent people for business and then
align talent acquisition objectives to business quotes. It starts with the clearly understanding
values of company in context to best define as well as understand employee behaviour that want
to be attract. It clearly articulates purpose of company for future well-defined executed
recruitment strategy will help in allowing staff members to particular behaviours which are
encouraged inform the recruitment strategy has distinct purpose of deciding in what manner
talent will be determined and attractive business on the other hand employer brand will be
marketing to talent and also ultimate how the candidates will evaluate for employment purpose.
The recruitment also refer to process that consists selecting people for the unpaid old human
resource manager and recruitment specialist with carrying out the recruitment process but in
some of the cases public sector employment Agencies, specialist recruitment agencies, search
consultants, are mainly used to undertake parts of process the internet based Technologies that
support all expect of recruitment that become widespread . In order to determine candidates for
Field job vacancy Sourcing is one of the most effective strategies it may consist external and
internal recruitment advertisement using the appropriate media for an instance local newspapers,
job portals, business media, recruitment media window, advertisement job Centre, social media
and many others on the other hand managers may also use the recruitment consultancies as well
as agencies in order to find the well qualified candidates for vacant job positions.
The selection refers to process of interview as well as evaluating the candidates for a
particular job and choosing a person for employment that is based on specific criteria. Selection
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is a processor through which an organization uses particular instrument to select from pool of
applicants a person most likely to succeed in job provide management poles and also legal
requirements. The selection tools in Human Resource are series of steps in hiring procedure from
preliminary screening of employment applications in order to vetting final job candidate,
background check and also drug testing. Selection process of every company is different from
the each other and it is based on the type of job in organization without dedicate. Human
Resource Department might conduct the few steps on the other hand regardless of company
structure minimum selection tool should consist application and interview. An organization
selects employees on the basis of qualification capability skills thinking and many other things.
In order to select Candidates Company with different selection tools searches screening,
telephonic interview, testing, background check, telephone interview, face to face interview and
many others.
Different ways by which productive of employees can be raised in Business organisation
According to Chelladurai and Kerwin, 2017 Employee productivity can be defined as how
effective employees are. Employee productivity is vital to business’s success. Increasing
employee productivity requires small business owners to motivate and engage their workers.
Employee productivity an assessment of the efficiency of a worker or group of workers.
Productivity may be evaluated in terms of the output of an employee in a specific period of time.
Typically, the productivity of a given worker will be assessed relative to an average for
employees doing similar work. Because much of the success of any organization relies upon the
productivity of its workforce, employee productivity is an important consideration for
businesses. Employee productivity can be a tricky topic. Managers today understand that
people’s work output is affected by many factors beyond earning a good salary in exchange for
time. In fact, productivity is higher among engaged employees.
Set Realistic Goals – Set clear and realistic goals that are obtainable for employees to complete
in a reasonable and timely fashion.
Provide Consistent Feedback – Feedback will help employees reach their full potential. Be
willing to give and receive feedback.
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Offer Flexible Hours – Not everyone is designed for the typical 9 to 5 work hours. Allow
people to come in early or stay later so that they are able to work when they are the most
productive.
Communicate Clearly and Concisely – Let people know what’s going on. Keep your team in
the loop so that they understand the office environment.
Employees get more confident- Under this, learning and also acquiring the new skills increase
confidence level of staff members when a staff member knows about what to do and how to do
then it makes it more aware about the upcoming task that make confident. On the other hand
training should be provided to Staff members so that they can understand to manage fast as well
as activities with new and various process. Training is one of the most necessary in situation of
changes in company when the staff member adjusts the answers of changes in context to reduce
such resistance. Training is one of the effective methods as staff members will be providing
effective information regarding modifications and how to deal with them.
New employees get stimulated- In this, providing the training to new staff members give them a
sense of business and also career development and advancement. The training is one of the best
way to make staff members to do the best handwriting it helps in increasing their knowledge so
that they can able to perform in activities in a better manner. Having new skills and knowledge
help in ancient job satisfaction and make them more aware and confidence in instrument in
confidence leads to maximize in productivity of business which is ultimate goal of company.
Empower Your Employees – Don’t micromanage your team. Give them the power to make
decisions by themselves.
Offer Career Growth Opportunities – People want to know they will ultimately climb the
career ladder. If they don’t see this opportunity they will lose motivation and be more likely to
quit.
Reward Employees – Everyone likes rewards. Reward everything with cool prizes. From a new
car for the biggest annual sales to an online gift card for the most new customers signed up this
month, rewards are a great incentive to increase productivity.
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Role of recruitment strategy, selection tool for improving employees productivity in Barclays
bank
On the basis of view point of Daley, 2012, Increasing productivity is one of the most critical
goals in business. Recruiting practices too are more often managed with the primary goal of
minimizing cost, not enabling business capability/capacity. The productivity of staff member
please a big role in deciding success of company and company should make sure that they make
the available each opportunity for its staff members. In order to employee’s productivity at work
for Barclays company. The productivity of employee is most important for business in order to
become successful. Under this there are some of the effective means which are available to each
business. In order to improve productivity of employees that are HRM Strategies and recruitment
strategies can help business to enhance productivity and also taken them for long period of time.
There are many different roles of responsibilities which Human Resource Department play in
order to carry out a company the HR manager in Barclays are responsible to retain the top talent
and well qualified employees and also management the current staff member’s content. On the
other hand Human Resource Department of this company can make it staff members happy by
providing different benefit plan training and development in positive work environment there is a
need to Human Resource Department to look for And Higher the capable candidates and then
provide them training so that they can able to perform activities in a better manner within a given
period of time. It is necessary for HR department to work with its workers resolve their issues in
present need with manager. In Barclays selection process is necessary because of performance in
production value of business get through making the better qualified high candidates and high
cost of replacing staff members following the bad hires. The human resource selection process is
basically strategic value plant process approach that is developed through human resource
professional is and also associated through company when hiring evaluating and also recruiting
new staff members under this process of selection start when the jobs are posted external and
internal. Recruitment tools are mainly used to hire the top qualified employees for certain jobs.
One of the specific selection process is significant and undervalued is development of screening
to the main goal of selection process is to higher the candidate which are better and able to
perform the vacant job position it makes using my selection tool as well as developing them in
effective manner. The job analysis help human resource professional to align better the selection
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tool the interview questions and the selection criteria help skill test hiring in the process of
selection.
CHAPTER 3: RESEARCH METHODOLOGY
A research method is a systematic plan for conducting research. Sociologists draw on a
variety of both qualitative and quantitative research methods, including experiments, survey
research, participant observation, and secondary data.
Primary method: In primary research method data is collected for the first time or fresh. The
various methods to collect the primary data questionnaire service observation interviews and
many others (CHUANG and Liao, 2014).
Secondary method: In secondary method the data and information is collected from the various
different sources for an instance books journals articles internet sources and many others. Under
this, data can be taken from the past Research and also countries the opinions and viewpoints of
various authors and writers.
Qualitative method: In the qualitative research methodology, the data is measured in terms of
quality. This method is helpful in provide the detailed description about the specific research
area in a detailed manner. It provides the theoretical framework about specific research topic.
Quantitative method: In the quantitative research method data is measured in terms of quantity
facts and figures. In order to analyses this data researcher uses statically method.
Data collection: Data Collection refers to method of collecting data from different sources. This
data is collected from the authenticated sources (Guest, 2013). The different methods to collect
data and information of primary and secondary methods.
Sampling: Sampling refers to process that is mainly used in statistical analysis under which the
predetermined number of observation which are taken from whole population in order to select
the respondents. There is random sampling method has been to screw yourself because it
provides the equal chance to respondents. There are 30 respondents are Selected through
researcher and these are employees of Barclays company.
Ethical consideration: Ethics refers to the values, principles, norms which every researcher
should follows at the time of conducting an investigation. It is necessary to a researcher to follow
all the ethical consideration at the time of conducting a research in an effective manner. It is the
responsibility of researcher to keep the personal and financial information of respondents
confidential. The topic of research should not be hurt feelings of people. On the other hand the
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data collect with by researcher should be through authenticate sources and not follow any an
ethical procedure that is first should be completed within a specific period of time. It is necessary
that the topic of research should be properly understood by respondent so that they can give their
opinion about specific topic in a better manner (Huselid and Becke, 2016). On the other hand
research ethics principles that were used consist autonomy confidentiality and informed consent
for the informed consent. This consist providing primary research respondents with proper
understanding of research objectives and also enabling potential respondents to participating in
primary investigation the autonomy details of participants to primary investigation are not
consist and not linked to any of primary research outcomes. On the other hand in confidentiality
research outcomes are only share with those who take participate in research and are the main
part of Investigation in particular capacity.
Questionnaire
Questionnaire
Q 1) Are you aware with the concept of recruitment and selection?
a) Yes
b) No
Q 2) Which one is the best way through which productivity of employees can be enhancement?
a) By providing better pay scale to employees
b) By conducting regular based training sessions for employees
c) By motivating employees at regular intervals?
Q 3) Which one is the main recruitment strategy that will provide best candidate to Barclays
Bank?
a) Use of social media
b) Consider college recruitments
c) Use online portals
Q 4) What are different selection tool that will be beneficial for Barclays bank in selecting right
candidate on right place?
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a) Screening
b) Interview
c) Written test
d) Background check
Q 5) Are you aware about services which are offered by Barclays bank?
a) Yes
b) No
Q 6) Do you think, monetary benefit is the only reason which influence performance of
employees?
a) Agree
b) Disagree
Q 7) Do you think social media will help HR department of Barclays bank in hiring sincere
candidates?
a) Yes
b) No
Q 8) According to your thoughts, is modern recruitment approach will help Barclays bank in
achieving their goals quickly?
a) Agree
b) Disagree
Q 9) Provide recommendation to Barclays bank so that they could hire best candidates which
will maximise their profitability.
CHAPTER 4: DATA ANALYSIS AND PRESENTATION
DATA SHEET
Q 1) Are you aware with the concept of recruitment and selection? Frequency
a) Yes 19
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b) No 11
Q 2) Which one is the best way through which productivity of
employees can be enhancement?
Frequency
a) By providing better pay scale to employees 13
b) By conducting regular based training sessions for employees 10
c) By motivating employees at regular intervals? 7
Q 3) Which one is the main recruitment strategy that will provide best
candidate to Barclays Bank?
Frequency
a) Use of social media 12
b) Consider college recruitments 7
c) Use online portals 11
Q 4) What are different selection tool that will be beneficial for
Barclays bank in selecting right candidate on right place?
Frequency
a) Screening 6
b) Interview 10
c) Written test 8
d) Background check 6
Q 5) Are you aware about services which are offered by Barclays
bank?
Frequency
a) Yes 20
b) No 10
Q 6) Do you think, monetary benefit is the only reason which
influence performance of employees?
Frequency
a) Agree 12
b) Disagree 18
Q 7) Do you think social media will help HR department of Barclays
bank in hiring sincere candidates?
Frequency
a) Yes 18
b) No 12
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Q 8) According to your thoughts, is modern recruitment approach will
help Barclays bank in achieving their goals quickly?
Frequency
a) Agree 21
b) Disagree 9
Theme 1: Concept of recruitment and selection
Q 1) Are you aware with the concept of recruitment and selection? Frequency
a) Yes 19
b) No 11
Interpretation: Recruitment and selection is a procedure that is used by companies all across the
globe to select the most appropriate candidate for the job vacancy. In this regard, from the above
graph, it can be interpreted that 19 out of 30 respondents are aware about the concept of
recruitment and selection owing to the fact that they are keen on exploring new business related
concepts. Further, 11 persons do not possess awareness about the concept of recruitment and
selection as they do not hold any kind of working experience and thus are not aware of this key
concept of organisations.
Theme 2: Best way through which productivity of employees can be enhancement
Q 2) Which one is the best way through which productivity of
employees can be enhancement?
Frequency
a) By providing better pay scale to employees 13
b) By conducting regular based training sessions for employees 10
c) By motivating employees at regular intervals? 7
Interpretation: There are a number of ways through which productivity level of employees can
be raised. From the above graph, it can be interpreted that 13 out of 30 respondents believe that
productivity of workforce can be raised by enhancing their pay scale as monetary benefits
directly influence the motivation level of employees. Further, 10 persons think that conducting
regular training sessions is the most effective measure to enhance the productivity of employees
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as this fulfils their personal needs. 7 persons think that regular motivation enhances employee
productivity in a significant manner.
Theme 3: Main recruitment strategy that will provide best candidate to Barclays Bank
Q 3) Which one is the main recruitment strategy that will provide best
candidate to Barclays Bank?
Frequency
a) Use of social media 12
b) Consider college recruitments 7
c) Use online portals 11
Interpretation: From the above graph, it can be interpreted that 12 out of 30 respondents think
that social media platforms will serve as the best recruitment strategy for Barclays Bank as a
large number of people are active on social media 24*7. Further, 7 respondents believe that
college recruitments can also be an effective measure to hire the right candidate for the bank
while 11 persons think that online portals can be used as they provide a number of profile which
may suit the requirements of organisation.
Theme 4: Different selection tool that will be beneficial for Barclays bank in selecting right
candidate on right place
Q 4) What are different selection tool that will be beneficial for
Barclays bank in selecting right candidate on right place?
Frequency
a) Screening 6
b) Interview 10
c) Written test 8
d) Background check 6
Interpretation: There are a number of selection tools which are used while selecting the right
candidate on right place. From the above graph, it can be interpreted that 6 respondents out of 30
think that screening will be beneficial for Barclays Bank, 10 people are in favour of interview, 8
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persons believe that written test is the most beneficial while 6 respondents think that background
check is the most effective tool for selecting the right candidate.
Theme 5: Services which are offered by Barclays bank
Q 5) Are you aware about services which are offered by Barclays
bank?
Frequency
a) Yes 20
b) No 10
Interpretation: Barclays Bank Plc offers services such as wealth management, personal
banking, corporate banking and investment management. From the above graph, it can be
interpreted that 20 out of 30 respondents are aware of the services provided by this bank as they
use the services of bank within the market place while 10 persons are not aware of the facilities
provided by the bank.
Theme 6: Monetary benefit is the only reason which influence performance of employees
Q 6) Do you think, monetary benefit is the only reason which
influence performance of employees?
Frequency
a) Agree 12
b) Disagree 18
Interpretation: Monetary benefit is not the sole factor which influences the performance of
employees. From the above graph, it can be interpreted that 18 respondents out of 30 believe
that monetary benefit is the only factor which influences performance of employees as it
helps personnel to effectively fulfil their needs and requirements for carrying out their day to
day life. 12 respondents disagree to this view and think that recognition, free leaves,
certification, incentives, rewards etc. also play a significant role in motivating the
workforce.
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Theme 7: Social media will help HR department of Barclays bank in hiring sincere
candidates
Q 7) Do you think social media will help HR department of Barclays
bank in hiring sincere candidates?
Frequency
a) Yes 18
b) No 12
Interpretation: In the modern world, recruitment or hiring also takes place by way of making
use of social media platforms to gain the attention of a large number of prospective candidates.
From the above graph, it can be interpreted that 18 out of 30 respondents possess the view that
social media will help HR department of Barclays bank in hiring sincere candidates as the reach
of the bank increases with the help of social media. 12 out of 30 people think that social media
will not be able to help HR department of Barclays bank in hiring sincere candidates as a large
proportion of audience still does not have access to internet.
Theme 8: Modern recruitment approach will help Barclays bank in achieving their goals
quickly
Q 8) According to your thoughts, is modern recruitment approach will
help Barclays bank in achieving their goals quickly?
Frequency
a) Agree 21
b) Disagree 9
Interpretation: The conventional methods of recruitment and selection have turned outdated
and thus there is a dire need for business organisation to make use of modern approaches to
achieve their goals in a timely manner. From the above graph, it can be interpreted that 21
respondents agree upon the view that modern recruitment approach will help Barclays Bank to
achieve their goals quickly as they think that people are not anymore interested in conventional
methods and thus, in this context modern approach of recruitment will provide assistance to the
organisation in achieving business goals within the stipulated time.
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CHAPTER 5: CONCLUSION
Conclusion
From the above discussion, it can be said that recruitment and selection is an essential
component of any bank as it ensures that the right personnel get hired for the right kind of job.
Further, it has been analysed that there are a number of recruitment and selection approaches
available within the market out of which the most suitable one has to be chosen by the
organisation taking into account the needs and requirements of business. With the help of this
research, information about tools and techniques such as Gantt chart, Work Breakdown Structure
(WBS), time scale etc. that are to be used by the researcher have been gained with a view to
ensure that the proper and authentic outcomes are derived as a result of this study. While
carrying out this research, primary source and secondary sources have been examined so as to
derive relevant and authentic information within the time allotted for research. Questionnaire has
been made to enquire the views and opinions of people so that these can be taken into account to
collect relevant and reliable data which is not subject to bias.
Reflection
Customer satisfaction is the key to success of an organisation and tends to play an
important role in shaping a positive or negative image of the business in marketplace. In this
regard, it is essential that right candidates are hired which possess the skills, competence and
knowledge to carry out the activities of business. In this regard, I made use of primary research
wherein I prepared a questionnaire to be asked from respondents. The research conducted by me
could not be executed effectively as the questionnaire was not sincerely answered by a number
of respondents as recruitment and selection is not a part of their area of interest. Further, the time
given to me to conduct this research was not sufficient to ensure the fulfilment of all the needs
and requirements of business. This hindered me from timely completing the research in a timely
manner.
Recommendation
On the basis of the above mentioned research, it can be said that recruitment and
selection is an effective strategy which assists an organisation to significantly enhance its
existing base of customers and consequently the share in market as well as profits. Thus, it has
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been recommended that Barclays Bank should make use of modern recruitment and selection
strategies such as social media to gain the attention of a large number of people so as to reach to
a wide range of candidates and select the most appropriate one out of those. Making use of
modern approaches such as social media strives at fulfilling the goals of research. This strategy
will help the organisation in persuading customers prevailing within market place with a view to
influence them to avail the service offered by the organisation. Also, this strategy of company is
convenient, easy and ensures relaxation to people in UK. It has been acknowledged that by
making use of effective approaches and strategies, this bank can easily expand the share in
marketplace. This will assist the entity in developing the existing knowledge base of workforce
to make them compatible for carrying out the high tech activities of company.
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