Digital Marketing: Using Facebook for Business Development

Digital Marketing

Contents
Introduction.................................................................................................................................................3
Introduction to company.........................................................................................................................3
Analysis of current tool............................................................................................................................4
Use of Google analytics to measure success...........................................................................................6
Recommendations...................................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Introduction
Digital marketing is marketing with the help of internet or electronic devices. Large
number of business are using internet marketing nowadays. Digital marketing consists email
marketing, mobile marketing, or marketing on social media. Digital marketing helps business to
develop their online presence and also increases their reach in market as large number of
customers are using internet or social media. Helps business to engage customers effectively
with their product. Digital marketing builds a communication between a customer and company.
Helps to track business performance and develop new strategies for improvement. This report
shows how a company emerald insight develop their digital platform with the help of facebook.
And how they use marketing over facebook and also shows advantages and disadvantages of
using facebook. Use of facebook for development of their business and how it helps them to
engage large number of customers with their product and develop strategies to use the digital
platform for the success of business. Facebook is a worldwide used app and helps company to
engage customers with company product and services.
1 Introduction to company
Emerald group publishing is one of the leading company in publishing books and journal
situated in United kingdom. Company provides books related to management, library studies,
books related to health field, engineering, business education. Company established in 1967 in
the united kingdom and headquarters situated in Bingley. Emerald publishing has employees
around 250 effectively working for the company towards their success(Chaffey and Ellis-Chad-
wick, 2019.)
. Vicky Williams is the CEO of the company and company has a revenue around 39.9 million.
Emerald insight provide academic journals , books series. Books related to management, busi-
ness education, library studies, books from medical field. Emerald insight provide books to stu-
dents, scholars and other academic students for the success of the business. The academic jour-
nals are required for high school students, graduates, psychologist, teachers, literature. Company
main target audience are the student from different fields and teachers of different backgrounds.
Emerald insight uses the digital platforms for the development of the organization. The digital
technologies help them to develop their business at large scale. The business needs to expand and
for that they need an effective marketing strategy for development of their business. Due to in-
creasing competitors of Emerald insight they need an effective strategy for the development of
their business. Company uses social media marketing for development of their business. Social
media marketing includes marketing over Facebook, Instagram, you tube, google etc.. Company

uses marketing over Facebook because large number of students or customers have their ac-
counts on social media and Facebook helps them to reach large number of desired customers
they are aiming for the development of their business. Facebook easily engage customers to their
products. Development of business is largely depended on the efficiency of the business to use
digital marketing tools for the development of the business. Social media helps Emerald publish-
ing to increase brand awareness towards their product and gain large number of customers. Com-
pany drive traffic for the development with the help of social media platforms. Facebook re-
quired to generate leads for the business and helpful to develop and effective customer service
and feedback. The social media builds a two way communication between a company and a con-
sumer(Ryan, 2016.)
. The social media helps company to monitor their performance and develop new strategies to
improve their performance. Facebook helps emerald insight to target the specific market or type
of customers on the basis of their location, gender and interests. Social media marketing helps
company to engage new customers and retain their old customers with the effective use of the
digital platform for the success of their business. Facebook helps emerald insight to gather
information about their customers like students collect information about the departments in
which they are studying and information about their likes and dislikes, behaviour of the
customers towards the marketing. The company needs to develop an effective chain for the
development of the business and for the effective use of the development of the business. The
business uses different types of digital technologies for the development of the business.
2 Analysis of current tool
The company emerald insight uses Facebook for marketing their products in different
territories and to develop their business at large scale. Company requires Facebook for the
development of their business at large scale and for the establishment of their product in a
growing market.
Strengths in using Facebook
Brand awareness
Facebook is a big platform to market the product at a large scale. Helps business to gain
large number of customers for the development of the business. Due to large number of the cus-
tomers are using Facebook it becomes easy for emerald insight to develop the brand awareness
in the minds of their customers(Mooney and Slobodian, 2016.)
. The brand awareness of the product help them to establish their business. Brand awareness
engage the potential customers with the company and help business to increase their sales in the
market.
Drive website traffic