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Hospitality Digital Marketing

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Added on  2023-01-12

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This report provides an overview of the digital marketing landscape in the hospitality industry, comparing online and offline marketing concepts. It explores key trends and insights that are fueling the growth of digital marketing in the industry. The report also discusses the key digital tools used by hospitality organizations and the development of e-commerce and digital marketing platforms. It includes a digital marketing plan and strategy for building multi-channel capabilities and achieving business objectives. The report concludes with an evaluation of measurement techniques and actions for improving digital marketing plans.

Hospitality Digital Marketing

   Added on 2023-01-12

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Contents
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................5
P1 Overview of digital marketing landscape and comparison between online and offline
marketing concepts.................................................................................................................5
P2 Hospitality consumer trends and insights that are fuelling growth of digital marketing. .6
TASK 2............................................................................................................................................8
P3 Key digital tools used by hospitality organisation............................................................8
P4 Development of e-commerce and digital marketing platform..........................................9
TASK 3..........................................................................................................................................10
P5 Digital marketing plan and strategy for building multi-channel capabilities..................10
P6 Omni-channel marketing for accomplish of business objectives....................................11
TASK 4..........................................................................................................................................12
P7 Determine and evaluation of measurement technique and performance metrics for digital
marketing plan and strategy..................................................................................................12
P8 Actions for improving digital marketing plans...............................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Hospitality Digital Marketing_4

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