Sustainable Approach to Business Strategy and Management

Business Report
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CONTENTS
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Sustainable approach to business strategy and management.......................................................3
Different approaches to CSR of Micro, SME and corporate business........................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Sustainable approach to a business is mainly consist of group of activities adopted by a
business in order to act responsible with its operations in term of society, environment and legal
structure ibn which it operates its business operations. A sustainable business consist to be an
entity which put emphases toward improving its business practices in such a manner that it have
a positive influence of global as well as local environment and try to minimise the negative
influence over it (Young and Makhija, 2014). the presented report is based on understanding and
application of sustainable approach to business management by deeply analysing the sustainable
approach to business strategy and management. Along with this it also explains about different
approaches to CSR of Micro, SME and corporate business and similarity or difference they hold.
MAIN BODY
Sustainable approach to business strategy and management
A sustainable organisation considers to be an entity which form up its behaviour, activity,
product or services by developing an understanding more about the environment as well as
society in which it operates its business so that minimal harm to be exert through operation. In
this regard the main focus of sustainable businesses is to exert either neutral or positive influence
over the society as well as environment in which it is managing business practices and offering
its product or services so that it can survive within that environment which dealing with all the
challenges and competition effectively (Crane, Matten and Spence, 2019). Other than this the
sustainable approach within a business is consist of set of tactics or policies that are formulated
by the management of a business by integrating the economic, social and environmental aim
along with the activities, goals and action play of an organisation in order to develop a long term
value for the firm, society and its associated stakeholders. Therefore, sustainable approach to a
business management can said to be a transformational practices that is adopted by a business in
order to become a sustainable company which help in creating value within the society where it
actually operates by bringing positive influence over the environment as well as society where it
operates.
Hence, an organisational policy plays a significant role within delivering the sustainable
objective effectively as it support in setting up the certain criteria and formulating an action plan
over which an organisation can work in order to achieve its sustainable goals. The sustainable
approach to business strategy is all about formulating certain actions which are to be taken by an
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