Formulation of Business Communication

Formulation of business
communication

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1- Individual report..............................................................................................................3
Introduction.................................................................................................................................3
Explanation of sustainable approach to the business strategy & management- evidence by
some instance of strategies which is used by the business in order to operate in ethical &
sustainable manner......................................................................................................................4
Different approaches to CSR of Micro, SME and Corporate Business are their approaches
similar? Are there difference and how can you measure success in their CSR strategies?........6
Part 2: Reflective Report on Key Skills Development................................................................8
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
Business communication define as a process where information and data is being shared
between the people within and outside the workplace. It has been said that in a business
organisation, effective communication is required by the management team so that all the desired
goals and objectives will be attained within given time frame. The main purpose behind
communicating all the business activities effectively, managers will be able reduce the errors and
enhance the profitability of the company ((Bray, Markham and Cubrinovski, 2017)). The main
aim behind doing this report is to enhance the business communication as well as how
effectively sustainable approach will be associated with the strategies and with the management.
Along with this, it is the report which also consist that how ethically these strategies and policies
will adopted by the members. In addition to this, the present report will include different CSR
approaches adopted by the micro, SMEs & corporate business. In the second part of this report,
reflective section is included where different types of skills are developed by the researcher
while conducting this whole report.
MAIN BODY
Part 1- Individual report
Introduction
Business management define as an effective process where individuals are going to be
organised and managed in such a manner that the pre define goals and objectives will be
accomplished in an effective manner and within given time frame. This is the term which mainly
includes different elements such as organising, leading, planning, controlling, staffing, directing
and so on which help them in order to accomplish all the targets in an effective way. Apart from
this, it will consist of planning which is associated with the CSR activities with the help of which
company will be able to enhance their reputation, goodwill as brand name at the competitive
marketplace (Clark, 2014). This is the first part of the report which mainly includes sustainable
approaches accompanying with the business strategies so that they can perform all the task in an
ethical manner. Apart from the approaches, there are various CSR activities adopted by the
micro, SMEs as well as corporate business entity in order to enhance their market value,
reputation and brand image of the company at the competitive marketplace.

Explanation of sustainable approach to the business strategy & management- evidence by some
instance of strategies which is used by the business in order to operate in ethical &
sustainable manner.
It has been said that sustainability mainly focuses on meeting the requirements of current
period without compromising the capability of future generations in order to fulfil their needs. It
is said that it is very essential concept helps in running the business entity in a successful way by
attaining their goals, objectives and pre define targets. It has also been said that every business
entity need to follow these strategies and policies so that they can positively run the business
functions at the marketplace (Ehret, 2013). This is the approach which is quite suitable for the
business strategy and the management with the help of which profitability of the company will
be enhanced. For adopting the sustainability it has been said that there are various strategies
which need to be followed by the managers in ethical, sustainable as well as effective manner. It
has been said that, for every business organisation it is very important to perform their business
functions in an ethical manner so that they avoid any kind of legal issues while doing their
operations. This will help the management team in order to gain various positive results, enhance
their business values and develop strong brand image at the competitive marketplace. But on the
other hand, it has also been identified that conducting the business functions in a ethical manner
is quite difficult for the management team of an organisation.
It has been said that business strategy refers to a trend which says that how a business
entity perform their business functions at the competitive marketplace. By continuous
modifications in the needs and wants of customers, managers need to alter their strategies so that
positive results will be produced (Günzel-Jensen and Holm, 2015). By each passing time,
environmental awareness are increased which leads towards changing the business strategies and
adoption of suitable approaches in order to perform the business functions in an effective
manner. For various business entities, external as well as political forces are the basis for
developing strategies whereas some organisations focuses on the ethical factors. It has been said
that there are various sustainable approach used by the managers of the company for the business
strategy & management which are going to be discussed as follows:
Awareness- For every business organisation it is very essential to create awareness
about the strategies and approaches adopted by the companies so that reputation of the
organisation will be enhanced. According to the report which is published by Deloitte