Just Park: Innovating Parking Solutions for the Digital Age

Business Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT analysis of business ........................................................................................................3
Corporate social responsibility concept shown by the company.................................................4
Innovation and creative functionality..........................................................................................5
CONCLUSION AND RECOMMENDATIONS............................................................................6
REFERENCES................................................................................................................................7
Online...........................................................................................................................................7

INTRODUCTION
Technologies now a days are to make human life easy, one such innovative technology is
Just Park. It is a UK based company having headquarters in London, United Kingdom. As the
name suggests, Just Park, initially known as Park at my house, is a Parking App to accommodate
parking as it been very difficult and this application here has mission to make that easy for
digital age. It is small company with less than two hundred employees, Working on property
transportation technologies. It was known by the name of 'Park at my house' initially but then
own changed the name to shift focus from space owners to drivers. The company is set in
London, UK and provides services in the same region (Yang and et.al., 2020). Company charges
commission money from drivers for providing them safe space to park and from parking owners
for making there space useful. Just Park has also managed to generate revenue from investments
(Iqbal and et.al., 2018). Any innovative idea inspires others, resulting in heavy competition. Just
Park also has few competitors like get my parking, park bee, parking panda and many more, each
application having its own pros and cons.
MAIN BODY
SWOT analysis of business
Conducting a SWOT analysis to dig deep about the business and helping in keeping it on
track. Being innovative leads to a prosperity and success of a business, similarly, Just Park is an
application helping stressed out drivers to find nearby parking spot with just a click. Strengths of
this application includes, the main motive of company is to make parking process easy and
convenient. This application allows property/space owners to earn by renting their area to drivers
looking to park, basically creating a sharing understanding between two parties (Teoli and An,
2019). This 5-Star app allow drivers to find a parking spot by showing direction to the respective
place, book it for oneself and pay via same app. Company offers incredible range of parking
spaces, giving people several choices (Pronello and Kumawat, 2020). Just Park works in cashless
mode keeping the 'go digital' era in mind. Company also provides parking facilities to many
hotels including Marriott and Hilton. The company even has an option to reserve a space. People
find Just park very safe and secure for their cars when they are travelling to different cities, this
brings dependability on the brand increasing its organic customers. It focuses on giving it's