Business Plan for JustPark

BUSINESS PLAN

TABLE OF CONTENT
Company description.......................................................................................................................1
Vision, mission and values and current strategy.............................................................................1
Market analysis................................................................................................................................1
Competitor analysis.........................................................................................................................2
Organization and management........................................................................................................2
Marketing plan.................................................................................................................................3
Financial analysis.............................................................................................................................4
SWOT analysis................................................................................................................................4
Pivot Strategy...................................................................................................................................5
REFERENCES................................................................................................................................7

Company description
Organization chosen for this business plan is JustPark. JustPark is a technological
platform that was founded in 2006 whose main headquarter is in London. JustPark help its users
to find parking places nearby through its website and mobile application ((JustPark mission and
vision, 2020)). This application was founded by Anthony Eskinazi in September, 2006 when he
had parking trouble for a baseball game in San Francisco. JustPark allow property owners to
make money from their underused spaces by opening those space for drivers who are looking for
parking space. They have approximately 95 employees working for them so that they can
maintain their website and application so that drivers do not face any difficulty in finding space
for parking.
Vision, mission and values and current strategy
Vision: Main vision of JustPark is focused upon contributing to world that prioritizes the
community and environment by empowering people to make smarter, seamless mobility choices.
They have focused upon developing roads that are more prosperous, healthier and better-
connected future.
Mission Statement: Mission statement of JustPark is to make parking easy. This 5- star rate
application help over 3 million drivers to enjoy an intelligent digital parking experience.
Values: JustPark values users experience of parking. They have focused majorly upon
developing an award- winning car park technology that has not only helped drivers but is useful
for property owners so that they can make more efficient use of their assets.
Current Strategy: Current strategy adopted by JustPark is that they provide special promo codes
and discounts to its users for making booking through their mobile application for the first time.
Market analysis
Current target market audience of JustPark are drivers who use smart phones and are
familiar with smart technology and find difficulty in finding parking on daily basis. Target
segmentation of JuatPark are renters and owners who face parking difficulty on daily basis and
require an appropriate solution everyday parking, hourly parking whole day or weekend parking
etc. Geographical area served by JustPark global but it is majorly available for customers of
north America and UK. But current pandemic situation of Coronavirus has impact their overall
business in many different ways. Due to Coronavirus people had reduced moving out because of
which availability of parking for people became easy as a result usage of JustPark application
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