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Business Report Assignment Doc

   

Added on  2020-03-28

14 Pages1799 Words168 Views
Running head: BUSINESS REPORTBusiness reportName of the studentName of the universityAuthor note

1BUSINESS REPORTTable of Contents1.0 Introduction................................................................................................................................22.0 Socio-economic environment....................................................................................................23.0 Political environment and risk...................................................................................................64.0 Business environment................................................................................................................7Choice of country............................................................................................................................9Conclusion.....................................................................................................................................10Reference.......................................................................................................................................11

2BUSINESS REPORT1.0 Introduction In the current business scenario, one of the key business aspects that is being consideredby the contemporary business organizations to increase their market share is initiation of internalbusiness strategies. Entering in the international business helps the organizations in expandingtheir market share as well as the brand identity (Folsom et al., 2012). Complying with thisphenomenon, Sunshine wines from Australia is seeking to enter the market of Singapore orSweden. However, before entering the international business, it is important for the organizationsto effectively determine the market and business scenario in the host country.Sunshine wine is being originated from Queensland, Australia. They are producingorganic wine and craft beer for the niche market. One of the key advantages being enjoyed bythem is the absence of pesticides and other artificial chemicals. This report will discuss about themarket potentiality of Singapore and Sweden based on different aspects. One country will bechosen out of these two countries based on the criterions of Sunshine wines.2.0 Socio-economic environment

3BUSINESS REPORTFigure: 1Socio-economic environment for Sweden and SingaporeSource: (Coface, 2017)The population of Singapore stands at 5.5 million, whereas the population of Sweden is9.8 million. Thus, the market potential for Sweden will be more compared to Singapore due tohaving more population. The country risk for Singapore stands at A3 compared to A1 ofSweden. Thus, the country risk for Singapore is slightly higher than that of the Sweden. Thebusiness risk for Singapore is A2 and A1 for Sweden. Thus, business organizations operating inSweden will find less business risk compared to the organizations operating in Singapore(Allard, Martinez and Williams, 2012). However, on the other hand, the GDP per capita forSingapore stands higher than that of Sweden. GDP per capita for Singapore is US $ 52887compared to the GDP per capita of US $ 50049 for Sweden. Thus, in this case, businessorganizations will find more potentiality in Singapore compared to Sweden due to morepurchasing power of customers in Singapore.

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