Political Environment and Risk | Assignment
Added on 2020-03-28
10 Pages2186 Words64 Views
Running head: GLOBAL BUSINESS OF ORGNAIC WINES OF SUNSHINE COMPANYGLOBAL BUSINESS OF ORGANIC WINES OF SUNSHINE COMPANYName of the StudentName of the UniversityAuthors Note
1GLOBAL BUSINESS OF ORGANIC WINE OF SUNSHINE COMPANYTable of contentsIntroduction......................................................................................................................................2Economic Environment...................................................................................................................2Political environment and Risk........................................................................................................4Business Environment.....................................................................................................................4Market Potential...............................................................................................................................5Country Choice................................................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................8
2GLOBAL BUSINESS OF ORGANIC WINE OF SUNSHINE COMPANYIntroductionThe study focuses on the product profile and its business objectives of Sunshine wine situated inQueensland. The sunshine coast in Queensland is considered as the one of the diverse developingwine regions in Queensland that encompasses boutique wineries as well as vineyardsmanufacturing award-winning products of wine (Rossi et al. 2012). The microclimate diversityhelps to produce huge range of variety of grapes to be grown in Queensland. This attention inVineyards helps in producing wines that have distinctive character. The report also highlights onthe economic, political and business environment of Singapore and Sweden and their marketpotential for producing wine products.Economic EnvironmentThe wine industry in Australia has been ranked fourth in terms of wine exports by an amount of750 million liters to the international market with approximately 40% of wine productionconsumed within the nation (Pethig 2013). This industry is a vital contributor to the totalproductivity, trade and employment of this economy. The wine industry in Australia contributesto $40.2 billion in the total output of the economy. This sector includes direct employment ofapproximately 68395 people to this economy. Recent statistics reflects that the wine industry hasgrown over the years in this nation. It has been noted that variation ion business cycles influences the wine industries in Australia.The economic environment refers to the external factors including the broader nation influencesthe business environment of the wine industry. It includes both microeconomic as well asmacroeconomic environment. Microeconomic environment also influences the decision in
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