Business Research

This article explores the field of market research in product development and its significance in gaining a competitive advantage. It discusses the importance of understanding market trends and customer insights to effectively develop a product. The article also provides a secondary data source and research questions related to Apple's market research processes.

Running head: BUSINESS RESEARCH
BUSINESS RESEARCH
Name of the Student:
Name of the University:
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1BUSINESS RESEARCH
Field of research
The field of research for this project is market research in the area of developing a
product. This is a business management related research topic. The topic is chosen, since as a
manager of a business, it is important to figure out the various market trends that exist in the
market in order to find out how a particular product should be developed to suit the needs and
demands of the market effectively, and increase market share subsequently.
Secondary Data Source
The source of secondary data which is linked to the topic of the research, is SAGE
journals. Sage journals is a collection of journals relating to various academic fields,
especially marketing and management. The link to the website is given below:
https://journals.sagepub.com/.
Research question
The questions which the research paper will aim at solving are:
 How Apple’s market research processes help in its product development.
 How the company’s extensive market research gives the company a
competitive advantage.
 The regression between various market research processes and the innovation
in product development.
 The correlation between market research and product development success.
Product development, market research and competitive advantage are the variables in
this research topic. Product development is the process of creating a product with new or
additional characteristics to it. Market research is the process of acquiring customer insights
from the market in which the company operates. Competitive advantage refers to a superior
position of a company over its competitors.
Search terms
The search terms which will be used to retrieve data from Google Scholar are as
follows: Apple, Product development, Apple story, Apple Samsung, Steve Jobs, Tim Cook,
and Apple research. Product development, Apple story, Apple Samsung, Steve Jobs, Apple
market research, Apple Inc and Tim Cook.
Search Results
The five peer-reviewed articles which arise from the search terms mentioned in the
previous section are as follows:
Chuang, F. M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights,
new product development competence, and new product creativity: differential,
integrative, and substitution effects. Journal of product innovation management,
32(2), 175-182.
Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentration-
competition-innovation strategies (No. 2017-01). Stuttgarter Beiträge zur
Organisations-und Innovationsforschung, SOI Discussion Paper.
Eno-Adams, I. (2018). Strategies for Improving Technology Startup Capital (Doctoral
dissertation, Walden University).

2BUSINESS RESEARCH
Hennessy, J., & Najjar, A. (2017). Apple Computer, Inc.: Think Different, Think Online
Music. Kellogg School of Management Cases, 1-24.
Więcek-Janka, E., Papierz, M., Kornecka, M., & Nitka, M. (2017). Apple products: A
discussion of the product life cycle. In 4th International Conference on Management
Science and Management Innovation (Vol. 31, pp. 159-164).
The five articles as mentioned above, talk about the innovative strategies which the
company have come up with in the recent times which have given Apple Inc. a competitive
advantage over its competitors.

3BUSINESS RESEARCH
Reference List
Chuang, F. M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights,
new product development competence, and new product creativity: differential,
integrative, and substitution effects. Journal of product innovation management,
32(2), 175-182.
Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentration-
competition-innovation strategies (No. 2017-01). Stuttgarter Beiträge zur
Organisations-und Innovationsforschung, SOI Discussion Paper.
Eno-Adams, I. (2018). Strategies for Improving Technology Startup Capital (Doctoral
dissertation, Walden University).
Hennessy, J., & Najjar, A. (2017). Apple Computer, Inc.: Think Different, Think Online
Music. Kellogg School of Management Cases, 1-24.
Więcek-Janka, E., Papierz, M., Kornecka, M., & Nitka, M. (2017). Apple products: A
discussion of the product life cycle. In 4th International Conference on Management
Science and Management Innovation (Vol. 31, pp. 159-164).