Business Introduction

BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the industry..........................................................................................................1
SWOT Analysis...........................................................................................................................2
Strength analysis..........................................................................................................................3
Weakness analysis.......................................................................................................................4
Opportunity analysis....................................................................................................................5
Threat analysis.............................................................................................................................5
RECOMMENDATION...................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The word 'Business' is come from English word Busi+Ness. It is an organised institution
to provide products and services to the society under the incentive of gain. Business is the
activity of manufacturing, buying and selling goods or providing services in order to make profit.
The main functions of business are; Planning, Production, Purchase, Sale, Insurance, Market
Research, Grading and Standardization, Advertisement and Publicity. The business project aims
to evaluate about the chosen organisation that is Apple Inc. it will include an analysis that
represents strength and weakness of the company, opportunity and threat for the organisation.
The analytical tool that is select for the purpose is SWOT.
MAIN BODY
Background of the industry
Name Apple Inc.
Logo
Area Served Worldwide
Industries served Consumer electronics
Computer hardware
Digital distribution
Computer software
Financial technology and services
Digital distribution
Headquartered California, U.S.
Founders Steve Jobs
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