Business Research

Running head: BUSINESS RESEARCH
Business Research

BUSINESS RESEARCH 2
Table of Contents
Answer1: Positivist paradigm in this study..............................................................................3
Answer2: Appropriate target population for this study, ways to negotiate access to an appropriate sample
and safeguards to ensure the reliability of data.........................................................................3
Answer 3: Key concepts introduced in this study and state the appropriate research hypotheses............4
References..................................................................................................................... 6
Appendix: Survey through questionnaire................................................................................7

BUSINESS RESEARCH 3
Answer1: Positivist paradigm in this study
Positivist paradigm is used to addressing the entrepreneurial intentions among business students.
It is also effective for obtaining the information about intentions and attitudes to
entrepreneurship based on natural phenomenon. This paradigm is also significant for assessing
the relationship between intention and the three components of entrepreneurial attitudes. By
using this philosophy, a researcher can obtain the data regarding research concern through
sensory, experienced as well as interpreted via logic and reasons. It helps for developing the
exclusive sources regarding all certain understanding. This paradigm is beneficial for generating
and testing the hypothesis associated with entrepreneurial intentions and business students
(Pfeifer, Šarlija, and Zekić Sušac, 2016).
Answer2: Appropriate target population for this study, ways to negotiate access to an
appropriate sample and safeguards to ensure the reliability of data
For conducting the survey through a questionnaire, the researcher will select the university
students in order to gain understanding about the relationship between intentions and attitudes to
entrepreneurship. Before conducting the survey, a researcher will take prior consent to the higher
authority of the university. After taking approval, the researcher would conduct this survey
(Maresch, et. al., 2016).
For designing the survey questionnaire, the researcher will use close-ended questionnaire
structure and also use likelihood scale (1=Very unlikely, 5=Very likely) as it would encourage
the university student for not skipping the questions. Along with this, 40 university students
would be selected from a large number of population by using the simple random sampling
method. As per this method, the researcher would randomly select the participant to avoid the