Business Research Analysis Name of the Student Name of the University Author Note: Data Description 4.1 Introduction Introduction

Running head: BUSINESS RESEARCH ANALYSIS
Business Research Analysis
Name of the Student
Name of the University
Author note

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BUSINESS RESEARCH ANALYSIS
Chapter 4: Data description
4.1 Introduction
In this chapter, there will be discussion over the data which has been collected from the
current research work. The chapter will evaluate necessary information which is related to the
information gained by conducting the current research which will provide better transparency
over the data collected and analyzed for drawing a conclusion. Knowing the reliability of the
data, proper understanding of the source and method of collection is important. As it has been
seen that in the current process online survey will be undertaken by the researcher it is
important to evaluate the reliability of such data collection source to conduct the current
research study over the subjected research topic.
4.2 Data Characteristics
Data and information which has been collected in the current research are from both primary
and secondary source of data collection. To fulfil the primary sources of data collection, data
has been collect through online survey. For the secondary data collection method, references
to previous research papers, books and journals have been provided (Gong, Morikawa,
Yamamoto & Sato, 2014). This has been done in order to increase the authenticity of data and
information which has been collected in the current research. The evaluation of such
authenticity will certainly allow researcher to gain possibility of well acknowledgement of
facts. The authentic data can help in the development of the research questions and ensure
that the sample population provides the required information that is necessary for the
development of the data. The possible outcomes and the possible changes that are quite
obvious get well within the understanding of the researcher. Therefore, the increment of the
authenticity in the paper mentioned has laid its foundation to make the readers and learner
well aware of the situation. The descriptive nature of the research work is well beneficial

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when it comes to the situation where collection of information is directly related to the
benefit of society. The manner in which organic products are popular in the market and the
improvements required for ensuring that every person in the community are well aware of the
products can be ensured by the application of the descriptive nature of the research
undertaken. The data is of Quantitative type from both primary and secondary sources which
mean the data which will be fulfilling justifying authenticity from different point of view.
Secondary source of data is acting as a source of supporting material to the primary data and
information. This will check on whether the reports generated are evident and reasonable in
accordance to the previous research or not. Hence it can be said that the primary source of
information will be the sources of information which will be used for analysis and to make a
prominent conclusion based on the primary data. It is to mention that the primary source of
data will be taken through an online survey which will be conducted through an online portal.
The survey will be based on both information and demographic questions. It can be said that
the survey will be based on a questionnaire which will be prepared beforehand (Maher,
Sadeghi & Moheb, 2014). The researcher will create the questionnaire in such a manner that
the accurate information which is relevant to the subjects research topic will be collected
based on which the further analysis will be performed. The questionnaire will comprise of
both demographic as well as informative questions which means the researcher will aim to
get information on both the demography of the respondent as well as the information needed
to conduct the research work. The informative question will help in collecting data for the
research whereas the demographic question will tend to state about the gender, age,
employability and income status of the respondent based on which the source of the data can
be identified (Yazan, 2015). For example of the majority of the presidents are from 18 to 20
age group it will be considered as the users of the products belong from the tongue groups
and thus the source of information can be identified which will help in further clarification of

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study. It is to be mentioned that this will help in identifying h relevance of the response as
well, for example, a male respondent cannot make states in related to the female skin care
products hence the response provided will be irrelevant. Although the demographic question
will also determine whether the data called is biased or unbiased in nature. This will help in
knowing data characteristics and the nature of the data collected from the reports through the
online survey (Jugenheimer, Sheehan & Kelley, 2015).
The reason for the collection of primary as well secondary sources of data is that information
based on first hand analysis as well as research from other sources can be considered. The
primary data in the form of collection of samples and developing questionnaire can help in
gaining the experience and opinion of the customers about the product on a first hand basis.
At the same time, the application of the secondary data can be associated with the
development of theories and models that can be used to address the research questions. The
secondary data analysis is usually done in order to conduct and gain information about the
literature review. Hence, the application of both the forms of data collection method is
applicable in this case.
4.3 Response rates
Response rates are rates are which respondent where responding to the current survey. It can
be said that although there was the huge amount of population which was targeted for the
current survey there was only few which actually attended the survey which has helped the
research to analyze and conclude on the result. Such difference was anticipated and based on
the anticipation the target sample were kept reasonably high. It can be said that the response
rates were certain to be good because of the research conducted on the online platform. The
process of the survey was conducted through an online platform in which questionnaire was
spread through social media networks and it was seen that 75% of the recipients were

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responding to the survey which was a valid and effective response rate of the survey. Thus it
can be said that the response rate was good enough to conduct the research in a faster manner.
Through such response rates, the researcher was able to conduct the survey in a faster manner
(Mukhopadhyay & Gupta, 2014). This helped the researcher in gaining data in a faster time
which was beneficial for the researcher to complete the survey n given space of time and to
collect data at a fast pace and analyze there to articulate and evident conclusion at the end of
the research study.
4.4 Discussion of sample characteristics
Now the demographic question was asked in order to gain knowledge in regards of the data
source and the questionnaire compares of various demographic question such as question
asking for the age, gender, income and employability of the respondent to know on whether
the data source is relevant and valid for the current scope of the study. These data are
important mainly because it can help in narrowing down the field of research and ensure that
appropriate sample population is used for continuing with the research. Along with this, the
sample population provides for an analysis of the total respondents and the percentage of
authentic responses that can be expected. The data sample collected in the survey for the
demographic question it was found that 66% of the respondent was females where females
wear 31% were males and the 3% preferred not to state their gender (Rosenbaum-Elliott,
Percy & Pervan, 2015). The chart below shows the percentage of males and female genders
which participated in the current survey:

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This means the female respondents were more in comparison with the male respondent. In
normal circumstances, it was also assumed that the number of female participants within the
survey will be more u regards of the male counterparts hence the results are normal and fit in
the current research situations. The expectations of the female percentage were more initially
as the research is based on the use of organic personal care products. The more responses
from the female population suggest that the aim and research questions associated with the
research can be met with success. In terms of age it can be said that people from age group 1
are 8%, age group 2 are 21%, age group 3 are 53% and age group 4 are 18%. Age 1
resembles the respondent below 18, age group 2 resembles 18 to 29, age group 3 resembles
49 and age group 4 resembles people above 49 years. It can be said that the people from the
age group of 49 are the highest in the current research which given an impression that people

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having more experience in skin care product are indulge in the current research study. The
below chart shows the same
In terms of employment, it can be said that 58% of the residents are employed full time, 17%
are part-time employed and 15% are self-employed where are rest are not employed. The
statistics on the employment shows that the region chosen for the sample have a high
employment rate. The educational experience of the respondent in the current research is 23%
have got a secondary education, 41% have got a high secondary education, 25% have
undergraduate education whereas 11% have postgraduate education. The higher education of
the people in the region accounts for the development of the community and it is because of
the high education the employment rate is high among the sample population. In the current
78% of the recipient know about organic personal care products where was 21% have no
knowledge over such product hence it can be said that majority of the section are educated
and have knowledge in regards of the product which make the survey valid and reliable. It
can also be said that the products developed are not used by most people and hence, the
knowledge about the products are limited. This can be considered as a cause for worry since

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the aim is to ensure that the product gets developed in the market. Overall it can be stated
that the respondent is nearly well qualified and with standard experience and knowledge to
respond on the current survey which will increase the reliability and validity of the current
data collection process and the validity of data will be enhanced in this way (Rosenbaum-
Elliott, Percy & Pervan, 2015).
Hence, based on the analysis of the data it can be said that the intended and anticipated
findings were achieved. Exceptions in the form of failure to gain full data from the
approached participants can be considered as an issue in the research. However, overall
collection of the data states the validity as well as the reliability of the data.
4.5 Data limitation
There are limitations in every research and data collection method. It can be said that on the
current process of data collection there were some limitations which can affect the study in an
evident manner. It can be said that through the survey it has been found that the number of
female respondents was high which means that the data is limited mostly towards high gender
which is excess in the study. Hence the data collected can gender biased. On the other hand,
the data has been collected from online survey hence there can be chances of perforation in
which data has been filled abruptly the quality of data rests in the hand of the respondents.
Along with this, every person that was approached with data did not provide responses and
hence re-calculation of the sample size and population for the research needed to be done.
4.6 Conclusion
Hence, conclusion can be made about the factors that have an impact on the data collection
method and the ability that pertains towards the collection of data. The application of primary
data can help in the development of a research which can add to the development of theories

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and provide a proper recommendation for the project. The next chapter focuses on the overall
conclusion that can be drawn from the research and provide recommendation for the
implication of the concept.
Chapter 5: Conclusion and recommendation
5.1 Conclusion
Concluding in the light of the above research study it can be said that strategic marketing and
management place and very important role to influence customers within a particular market.
Through the use of effective strategic brand management, the companies within the organic
skin care product industry can influence its consumer and attract them to increase the sales of
their product (Moore et al. 2015). The research evidence shows that in China consumer
behaviour towards a certain brand or brand product is a major component which affects the
intention of customers in buying a certain product. Hence it has become very clear that
through the use of effective strategic marketing of brand companies within the Skin Care
industry stimulate and influence consumers to attract their purchasing ability towards their
product in and very evident manner. The research study also makes it very clear that
purchasing intention of a consumer depend on its behavior and influence which it has
perceived for particular brand in the Skin Care industry if the consumer is highly motivated
and influence to buy a certain brand product it will be easy for the company to sell their
products to them whereas on the other hand in such motivation and influence is not there
within the customers the brand will mean no component which will derive the purchasing
intention of the customers within the market. The research study has made it clear that
purchasing intention of a customer within the Skin Care industry is very much influenced by
the brand of the product as the customers are very much attracted towards good brands of
skincare products which they will use containing more organic substance and elements. A

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brand is treated as a symbol of significance when it comes to the elements used which are
taken into the production of the chemical product the better the brand the better the quality of
the product and the better the product for skin care treatment. Consumer behaviour in such a
market is an insignificant element which determines whether the consumer will purchase the
product or not. Therefore, the demands of the customers need to be taken into account and the
fluctuation of the demands must be kept updated based on the recent trends that exist in the
business. It can be said that customers play an important role within the sales of any product
in any market hence it is important that customers are influenced am attracted towards the
brand and in this operation strategic brand management and marketing comes in very helpful.
Through the help of effective strategic brand marketing promotional and advertising activities
related to the brand and its products can be done which will influence and attract customers
for the firm to increase its overall sales and brand prisons within the market. True effective
brand management strategies the company can manage its current brand value and brand
image in front of its current customers so that the customers are retained and loyal customers
are created which will help the company in creating and establishing a good consumer base
within any market especially in the organic skincare product industry within China. Along
with this the materials and ingredients that are used for the manufacturing of the products
also need to be analysed by the customers so that a sense of trust can be formed with the
organization. It also helps a company to effectively increase their the Gmail base and to
create a good Goodwill within the market which have a company in growing their brand
presence and reputation within a certain market which is based on trust and loyalty towards
the customer (Atwal & Williams, 2017).
From the above, it is concluded that the assignment provides information regarding skincare
products in China. The company by using Strategic Brand Management tool is able to do
their business properly. Recommendations are been made in the above regarding how the

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company will be able to sell their products and how they can get many consumers. It is
concluded from the above recommendations that the company can sell its products and
endorse their brand in various ways. From the recommendation, it is seen that the company
by advertising their products with the help of celebrities will be able to hold a wide range of
consumers and will be able to sell their products. It has also been concluded from the above
that the above recommendation that the company can also make their own websites regarding
their products and brands. In the website, they can provide information regarding their
products and can also add the price of the products which will help the people to know about
their brand. From the above, it has also been concluded from the recommendation that
strategic brand management is a tool that can be used by the company in order to increase
their sales and consumers. With the help of strategic brand management, the company will be
able to established proper plans regarding their products which can be implemented anytime
by the company in order to make the company more prominent and wealthy. Thus it is
concluded that by strategic brand management as a business tool the skincare company of
China will be able to achieve their aims and goals.
5.2 Recommendation
From the above assignment, recommendations have been made regarding the strategic brand
management. The implementation of the recommended strategies can be done if it is feasible
and act to the strengths and demands of the market in which the organizations are associated
with. In the recommendation, it will be mentioned that how a company used strategic brand
management in order to attract or influence the consumers. The following recommendations
are made regarding strategic brand management:
1. Strategic Brand management is a business tool that is used by many companies in order to
maintain a good relationship with consumers. Strategic brand management also helps the

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companies to maintain a good position in the market. For the cosmetic product company in
China. It is recommended that they should use the strategic brand management to influence
their consumers. The strategic brand management is a process through which company do
planning for controlling marketing programs and to maintain proper brand equity. In a
competitive environment, gaining control over a market by gaining a good market share can
be considered as an effective factor that can help in the development of progress. It is
recommended for the skin care company to introduce some new skin related product which
will attract their consumers. The company can also increase sales by the establishment of new
skin and body care products. The skin care company in China can also provide some
discounts to their consumer in order to attract more customers. It is also recommended for the
skin care company to identify the current position of them in the market and to work for its
development. It is also recommended for the skin care company to provide some gift
vouchers or gift sets to their consumers by arranging any kind of lucky draw or purchase of
higher products. This trick will help the company to maintain a good relationship with the
customers and the company will also keep consistency with their customers. The company
can also provide free facials to their after every six months to their regular customer. This
will also keep a constant relationship with the company (Tiqiao, Honglan, Biao, Guohao &
Rongchang, 2014).
2. It is recommended for the skin care company to make a proper plan in order to do some
marketing programs which will help the company to attract a wide range of customers. The
elements associated with marketing can be taken into consideration so that a flow of
designing of the strategies can be done and companies can develop its marketing competence
in the business. The company should also support other marketing programs and should be a
part of the program where the company will be able to understand the marketing strategies of
the other companies (Nowell, Norris, White & Moules, 2017). The importance of brand

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management is that it focuses on the brand and provides ideas regarding the advertisements
of the brand. For the skincare company, it is also recommended to advertise their products on
televisions and newspaper and pamphlets. By advertisement, the company will be able to
attract many customers. The brand advertisement is essential for the company because
consumers are attracted by the name of the brands more than its products. Brand management
is a business tool through which the Chinese skin care company will be able to get customers
from different parts of the world. Hence, it is necessary that the customers view every
advertisement so that brand management can be made by making comparisons between more
than one brand. It is also recommended for the company that while selling their products to
the markets the company should use its brand name packaging on their products (Leung,
2015). No matter whatever skin products are bought by the customer they will only
remember the name of the brand which they are using.
3. Another important thing that is recommended to the skincare company is that they should
do social media marketing and promotions. Social media is something where people stay
active every time. Social media helps us to connect with the world by just sitting at home
using a phone or computer. Millions of people have Facebook, Instagram, Twitter accounts.
The skin care company should put an advertisement on these social media sites. Giving their
advertisement on social media sites will be able to draw the attention of many people. The
chances of selling their products increase if the company opens its own pages in these social
media sites. It is recommended for the Chinese skincare company to open their own brand
pages in these sites and on upload their products and their details on a daily or weekly basis.
It is also recommended to the company to advertise their brands with the help of their
celebrities (Petrucci, Gromaire, Shorshani & Chebbo, 2014). The company should hire
celebrities in order to endorse their products and brand. Celebrities have a huge amount of fan
following and the company should utilize this opportunity by recruiting some celebrity as

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their brand ambassadors or hiring them just for some few advertisements (Ferreira, Krahmer
& Wubben, 2017). When people will see their favourite celebrities are advertisement such as
skin care products then they will definitely like to have a try of that product. It is also
recommended to the skin care company to organise some contest where they will give away
the winners of the contest. This will help the skincare company to get many consumers
(Heding, Knudtzen & Bjerre, 2015).
4. There is another way which is recommended to the skin care company in order to increase
their customers, brand endorsement and an increase of selling products. It is highly
recommended to the Chinese skincare company to make its own e-commerce website. The
website is something which provides information about various things that most of the people
are unaware of. Every brands or company have their personal websites where people can visit
and see the products of the brands and many other things. Nowadays people prefer online
shopping instead of going to any shop and buy products. It is important to own a website for
holding a strong market. The company should put information about their products on their
personal website (Mohammadbeigi, Mohammadsalehi & Aligol, 2015). It is recommended to
the skincare company of China to provide information regarding each of their products and
should also write the price of those products. This will help the company to advertise its
brand as well as people from different parts of the world will be able to see it and also can
order their products. In the modern world, technological competence plays a crucial role in
the development of an organization. Owning a personal website will help the company to do
business with people who belong from different parts of the world. The people do not have to
buy skincare products from China by visiting their country. They can order the skin care
products from any part of the world and the company with responsibilities will deliver their
products. This will help the skincare company of China to hold a good position in the market.

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The application of the recommendation can help in the development of the product and
ensure that the customers can remain loyal to the product.

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