Data description and Conclusion for Skincare Products in China

Chapter 4: Data description
4.1 Introduction
In this chapter, there will be discussion over the data which has been collected from the current
research work. The chapter will evaluate necessary information which is related to the
information gained by conducting the current research which will provide better transparency
over the data collected and analyzed for drawing a conclusion. Knowing the reliability of the
data, proper understanding of the source and method of collection is important. As it has been
seen that in the current process Online survey will be undertaken by the researcher it is important
to evaluate the reliability of such data collection source to conduct the current research study
over the subjected research topic.
4.2 Data Characteristics
Data and information which has been collected in the current research are from both primary and
secondary source of data collection. To fulfil the primary sources of data collection, data has
been collect through online survey. For the secondary data collection method, references to
previous research papers, books and journals have been provided (Gong, Morikawa, Yamamoto
& Sato, 2014). This has been done in order to increase the authenticity of data and information
which has been collected in the current research. The evaluation of such authenticity will
certainly allow researcher to gain possibility of well acknowledgement of facts. The possible
outcomes and the possible changes that are quite obvious gets well within the understanding of
the researcher. Therefore, the increment of the authenticity in the paper mentioned has laid its
foundation to make the readers and learner well aware of the situation. The descriptive nature of
the research work is well beneficial when it comes to the situation where collection of iformation
is directly related to the benefit of society. The data is of Quantitative type from both primary

and secondary sources which mean the data which will be fulfilling justifying authenticity from
different oint of view. Secondary source of data is acting as a source of supporting material to the
primary data and information. This will check on whether the reports generated are evident and
reasonable in accordance to the previous research or not. Hence it can be said that the primary
source of information will be the sources of information which will be used for analysis and to
make a prominent conclusion based on the primary data. It is to mention that the primary source
of data will be taken through an online survey which will be conducted through an online portal.
The survey will be based on both information and demographic questions. It can be said that the
survey will be based on a questionnaire which will be prepared beforehand (Maher, Sadeghi &
Moheb, 2014). The researcher will create the questionnaire in such a manner that the accurate
information which is relevant to the subjects research topic will be collected based on which the
further analysis will be performed. The questionnaire will comprise of both demographic as well
as informative questions which means the researcher will aim to get information on both the
demography of the respondent as well as the information needed to conduct the research work.
The informative question will help in collecting data for the research whereas the demographic
question will tend to state about the gender, age, employability and income status of the
respondent based on which the source of the data can be identified (Yazan, 2015). For example
of the majority of the presidents are from 18 to 20 age group it will be considered as the users of
the products belong from the tongue groups and thus the source of information can be identified
which will help in further clarification of study. It is to be mentioned that this will help in
identifying h relevance of the response as well, for example, a male respondent cannot make
states in related to the female skin care products hence the response provided will be irrelevant.
Although the demographic question will also determine whether the data called is biased or

unbiased in nature. This will help in knowing data characteristics and the nature of the data
collected from the reports through the online survey (Jugenheimer, Sheehan & Kelley, 2015).
4.3 Response rates
Response rates are rates are which respondent where responding to the current survey. It can be
said that although there was the huge amount of population which was targeted for the current
survey there was only few which actually attended the survey which has helped the research to
analyze and conclude on the result. It can be said that the response rates were certain to be good
because of the research conducted on the online platform. The process of the survey was
conducted through an online platform in which questionnaire was spread through social media
networks and it was seen that 75% of the recipients were responding to the survey which was a
valid and effective response rate of the survey. Thus it can be said that the response rate was
good enough to conduct the research in a faster manner. Through such response rates, the
researcher was able to conduct the survey in a faster manner (Mukhopadhyay & Gupta, 2014).
This helped the researcher in gaining data in a faster time which was beneficial for the researcher
to complete the survey n given space of time and to collect data at a fast pace and analyze there
to articulate and evident conclusion at the end of the research study.
4.4 Discussion of sample characteristics
Now the demographic question was asked in order to gain knowledge in regards of the data
source and the questionnaire compares of various demographic question such as question asking
for the age, gender, income and employability of the respondent to know on whether the data
source is relevant and valid for the current scope of the study. The data sample collected in the
survey for the demographic question it was found that 66% of the respondent were females
where females wear 31% were males and the 3% prefered not to state there gender (Rosenbaum-

Elliott, Percy & Pervan, 2015). The chart below shows the percentage of males and female
genders which participated in the current survey:
This means the female respondents were more in comparison with the male respondent. In
normal circumstances, ts was also assumed that the number of female participants within the
survey will be more u regards of the male counterparts hence the results are normal and fit in the
current research situations. In terms of age it can be said that people from age group 1 are 8%,
age group 2 are 21%, age group 3 are 53% and age group 4 are 18%. Age 1 resembles the
respondent below 18, age group 2 resembles 18 to 29, age group 3 resembles 49 and age group 4
resembles people above 49 years. It can be said that the people from the age group of 49 are the
highest in the current research which given an impression that people having more experience in
skin care product are indulge in the current research study. The below chart shows the same