Business Research Assignment

RUNNING HEAD: Business research
Use of Facebook and YouTube in electronics industry
as a brand awareness tool

Business research 1
Table of Contents
Part 1: Research Evidence Review............................................................................................2
Introduction................................................................................................................................2
Research questions.....................................................................................................................4
Research objectives....................................................................................................................5
Literature review........................................................................................................................6
Conclusion................................................................................................................................11
References................................................................................................................................12

Business research 2
Part 1: Research Evidence Review
Research title: Use of Facebook and YouTube in electronics industry as a brand awareness
tool
Introduction
Revolution has taken in the business environment for spreading brand awareness in the
society. Organisations are focusing on the use of innovative approaches for the brand
awareness process. Social media platforms are being widely used by the different industries
as a brand awareness tool and marketing tool. Different industries have acknowledged the
importance of social media platforms as a brand awareness tool for the organizations.
Organisations are shifting from traditional to modern approaches or means for brand
awareness. It has been identified that there is a strong relationship between social media
platforms and brand awareness (Moses, 2016). Vodafone is focusing on enhancing the brand
awareness in the society for gaining a competitive advantage over the others in the electronics
industry. Competition in the electronics industry is rising due to which need arises to use
effective platforms for brand awareness and marketing of the products or services. Vodafone
is constantly focusing on exposing the brand for making the customers recognize the brand.
The term brand awareness can be defined as the ability of the customer to recognize the
brand. Spreading brand awareness can help the organization in enhancing the customer base,
well-informed customers or potential customers, familiar customers and provides positive
responses. Brand awareness is dependent on the external brand communication is done by the
organization. Facebook and YouTube are used by a large number of organizations for brand
awareness and making the customers aware of the organization and products or services
provided by the organization (Debono, 2013). This research program will provide knowledge
of the use of Facebook and YouTube as a brand awareness tool in the electronics industry.

Business research 3
This research will also discuss the ways which can help in measurement of the impact social
media platforms Facebook and YouTube on the brand. This research will develop knowledge
of the factors which helps in the determination that whether social media platforms Facebook
and YouTube are creating an impact on brand awareness or not.