logo

Business Research: Use of Facebook and YouTube in Electronics Industry

16 Pages2766 Words76 Views
   

Added on  2020-05-04

Business Research: Use of Facebook and YouTube in Electronics Industry

   Added on 2020-05-04

ShareRelated Documents
RUNNING HEAD: Business ResearchUse of Facebook and YouTube in electronicsindustry as a brand awareness tool
Business Research: Use of Facebook and YouTube in Electronics Industry_1
Business Research 1Table of ContentsPart 2: Research Design Proposal..............................................................................................2Introduction................................................................................................................................2Research questions.....................................................................................................................4Research objectives....................................................................................................................5Research methodology...............................................................................................................6Data analysis..............................................................................................................................9Ethical considerations..............................................................................................................10Validity and reliability.............................................................................................................11Timescale and Gantt chart........................................................................................................12References................................................................................................................................14
Business Research: Use of Facebook and YouTube in Electronics Industry_2
Business Research 2Part 2: Research Design ProposalResearch title: Use of Facebook and YouTube in electronics industry as a brand awareness toolIntroductionSocial media is the sum of the two different words, social and media. Social media platforms are used by the different organizations for the promotion or spreading brand awareness among the customers and society. Companies are allocating more budgets to the use of social media platforms for the marketing or spreading awareness of the products or services offered by the organization. There are various benefits associated with the use of social media platforms. These platforms include Facebook, YouTube, Google +, Twitter and Instagram (Heinonen, 2011). The electronics industry is a growing industry and changes are taking place in the business environment which is affecting the brand awareness program initiated by the organizations operating in the electronics industry. Facebook and YouTube are the most common social media platforms which are used by the organizations operating in the electronics industry (Koniweski, 2012). Organisations operating in the electronics industry are using Facebook and Youtube for making the customers or potential customers aware of the products or services and for spreading brand awareness among the society. Social media platforms help the businesses in connecting with a large number of people and reduce the cost of the business. This research will discuss the different aspects related to the topic of the research so as to gain knowledge of the research topic. Facebook and YouTube are social media platforms which are used by the different industries for enhancing the promotion of the products or services (Heinonen, 2011). This research will adopt different approaches or methods for the purpose of gathering data related to the research topic. All these aspects will be discussed regarding an
Business Research: Use of Facebook and YouTube in Electronics Industry_3
Business Research 3organization which is operating in the electronics industry and the name of the organization isVodafone. Vodafone is providing quality services to its customers and for the purpose of brand awareness, it is using social media platforms.
Business Research: Use of Facebook and YouTube in Electronics Industry_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Facebook and YouTube as a brand awareness tool Part 1: Research Design Proposal
|27
|5768
|73

Business Research Assignment
|14
|3078
|81

Social Media Marketing Strategies: Facebook, Twitter, LinkedIn, Google+, YouTube, and Snapchat
|11
|760
|199

Effect of Facebook eWOM on Brand Image and Purchasing
|22
|5132
|23

Importance of Social Media in Hospitality Industry
|25
|5731
|131

The Use of Social Media in Promotion
|8
|2095
|153