Business Research Learning Experience

This assignment reflects on the student's learning experience in a 'Business Research' course. They discuss the increased understanding of social media's impact on business processes, the importance of literature reviews and data collection methods, and practical skills gained like conducting gap analyses and using data analysis tools (ANOVA, regression). The student also outlines how this knowledge will be applied in future academic and professional endeavors.

Running head: BUSINESS RESEARCH
Business Research
Assignment 3
Name of Student
Name of the University
Author Note

1BUSINESS RESEARCH
Effectiveness and usefulness of learning experience
It is true that my learning has been tremendous in this course. I have imbibed from the
course of Business Research some of the most important lessons which would be important in
my future life. I was not sure about the dimensions of social media affecting the business
processes. I came to know that social media is a two-way process and it has both benefits and
losses. I studied all leading IT journals and became aware about the whole process of social
media. This process has made me rely on the contribution of social media to business processes.
I have gained the knowledge of how to use the online survey process and I was happy to learn
that it is actually convenient.
My opinions concerning the learning process is significantly high. I am fortunate enough
to imbibe the basic concepts from the business research course. I was unaware of conducting a
literature review. The literature review gave me an idea of how to present the idea of multiple
authors in an interesting manner. I was less knowledgeable about the data collection process, but
after this course, I have become more confident in this task.
After going through this course, I have given immense value to the learning process and I
am sure that I would be able to perform research proposal in a better way.
Usefulness of the learning process
The learning process after this course has been immense. This course has helped me in
the performing of the different techniques of gathering relevant data, which would be required
for a research proposal. I have understood the different nuisances of the social media, however, I
should have understood its downfalls too.

2BUSINESS RESEARCH
The course module was the only reason for which research proposal is one of the best
assignments I look for. Earlier, I was not aware of the different sections of the research, but after
this course, I am confident about how to do the different aspects of a research. In the future, I am
sure that I have to submit dissertation and I am sure I would be able to tackle that well. I am
aware about the basic components in a dissertation and I should be able to work in it.
Major events of the learning process
I am extremely happy with the exposure I got from the learning process. I have done
extensive research on a number of international journals and scholarly articles. I have learnt how
to establish validity of data. In this aspect, I have also learnt how to find the right document on
the internet. I have been searching information on the social media advancement and hence I got
to study so many international journals and publications. This has made me knowledgeable about
the issue. I also learned the day to day issues. I have pondered over the role of social media and
found that the business entities can really tap them.
Evaluation of learnings
My theoretical as well as practical knowledge have increased after going through the
course. I was not sure about how to make perfect research questions, on which the research
would concentrate. I have also mastered the art of writing a detailed literature review. My earlier
assignments were weak since I could not find the exact key terms on internet. Now, I am able to
modify the key words if I am not satisfied with the search results. This has given me the power to
extract relevant information from a wide variety of media.
Overall explanation of learning process

3BUSINESS RESEARCH
I was engaged in the formulation of detailed literature review on my first assignment for
which I could express the author’s opinion in a vivid way. I collaborated the views of multiple
authors and presented them in a coherent manner. I am happy that I can present contrasting
views regarding social media.
In the second assignment, I was engaged in preparing a gap analysis and identified
several gaps present in earlier assignment. My study found that the presence of various gaps in
the literature review, which is important to be addressed. I was completely clueless about
sampling of data and was confused regarding the other associated terms. After going through this
course, I have learnt that there are two forms of sampling namely probability sampling and non-
probability sampling. I have also become knowledgeable about the data analysis process. I did
not know the aspects of the reliability and validity of the collected data and after going through
this assignment, I am confident about them.
I can say that research methodology is one of the vital parts of research. I have also
accepted the importance of data collection methods and the various application of the data
analysis tools. I realized that it is also important to write down probable limitations that may
come up during research process. I was not good at Microsoft Excel but in this assignment, I
have prepared Gantt Chart. I have become more confident regarding these graphical
representations.
Application of the learning from course
I will apply the learning from this course to my future academic field or future
professional life. I have always heard good things about social media but never hard
disadvantages of them. I was not sure about the importance of the components of the research

4BUSINESS RESEARCH
proposal and now I am quite confident in same. In my future academic life, I would apply the
knowledge imbibed in making dissertations. When I would be employed in MNC, I would be
able to make my colleagues aware of the negative impacts of social media, which would help
them to lead a more productive life. If I am employed in a finance firm, I would be able to use
the complicated data analysis tools that I have learnt here such as ANOVA and regression. I am
happy that I have gained a lot of knowledge from this course, which would help me to secure my
future.