Product Design and Organizational Performance

This assignment delves into the relationship between product design and an organization's success. It examines how effective design strategies can enhance organizational performance by improving customer satisfaction, brand value, and market competitiveness. The discussion encompasses the impact of social commerce on product design and the crucial role of user experience in driving successful products. Relevant research papers and articles are cited to support the arguments and provide a comprehensive understanding of the subject.

RESEARCH
PROJECT

Table of Contents
TITLE:.............................................................................................................................................1
ABSTRACT ....................................................................................................................................1
CHAPTER 1: INTRODUCTION ..................................................................................................1
1.1 Introduction......................................................................................................................1
Research Aims .......................................................................................................................2
Research objectives................................................................................................................2
Research Questions................................................................................................................2
Rational of the research..........................................................................................................3
Literature Review.............................................................................................................................3
Research Methodology....................................................................................................................5
Research philosophy...............................................................................................................5
Research Design.....................................................................................................................6
Research approach..................................................................................................................6
Data collection Method..........................................................................................................6
Data analysis...........................................................................................................................7
Ethical issues..........................................................................................................................7
CHAPTER 2: DATA ANALYSIS ................................................................................................7
Qualitative method.................................................................................................................7
Quantitative methods..............................................................................................................8
CHAPTER 3: DATA FINDINGS..................................................................................................8
CHAPTER 4: Research Findings ..................................................................................................31
Conclusion ...........................................................................................................................31
Recommendation..................................................................................................................31
REFERENCES..............................................................................................................................32

TITLE:
“The importance of product design and social trend in new modern market. A case
study on SIS International research.”
ABSTRACT
The market place is an essential element for every business organisation because it helps
in developing the overall performance of the firm. The major aim of every business organisation
is to provide high quality services to their customers in order to satisfy their needs and wants.
Firms are concern on marketing activities just to gain profit and establishing an effective image
of company at market place (Acosta and et. al., 2011). This is essential because, thisit helps in
getting the attention of large number of customers. SIS International research company which is
the global market research and intelligence company. The company is focused on hiring well
educated and skilled people in their firm in respect of sustaining growth and success for
company for a long run. The efforts of employees are helpful in developing the actual
performance of company at market place. Product design and social trend plays most significant
role at market place (Page, 2013). The company is focuses on providing quantitate and
qualitative data for conducting an effective research. As a most leading research company they
have in very wide range of clients and customers. Literature review helps in describing ideas and
thoughts of various authors and writers that are connected with cited aims and objectives of rthe
research work. Research methodology refers different parts like research design, philosophy,
approaches, research type, sampling and data collection. The part of research methodology helps
in providing most efficient result about the data which has been gathered by the researcher
(Dunne and Raby, 2013). The method of data analysis is helpful in analysing the data and
information which is collected by the researcher in order to carry out the all activities of research
in a right direction. The major aim of researcher is to gather large number of data in very less
time duration.
CHAPTER 1: INTRODUCTION
1.1 Introduction
The major purpose of every business organisation is to earn huge amount of profit
through offering high quality goods and services to their potential buyers. In today's competitive
workworld it is to required for every business organisation is to adopt various marketing tools
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and techniques in order to satisfy the needs and wants of customers so that people can approach
the same company for their needs and wants. SIS International research company is the most
leading and famous company in London, it deals in quantitative data collection and qualitative
field work. Its headquarter is in New York city and it is most famous market research company
(Reiser and Dempsey, 2012). In today's market scenario people are more concern towards
product design and new market trend because the choice of people are affected with the change
in market trend. Customers are the king of the market, the total market is based on their choices
and different preferences. Organisations are concern ofon providing high quality goods and
services to their customers with more beneficial services in order to sustain them for long time.
SIS International research company is mainly concern on collecting data and information for the
research that are conduct by any researcher and investigator (Aral and Walker, 2011). The cited
firm provide high range of information to their clients in order to carry out the research in a right
direction.
Research Aims
“The actual importance of product design and social trend in modern market. A case
study on SIS International research.”
Research objectives
 To identify the actual importance of product design and social trend at market place.
 To measure the factors which can help SIS international research firm in order to
establish their business into modern market.
 To evaluate the actual impact of product design and social trend in SIS International
research company.
 To recommend the ways through which the research agency can perform well at market
place and gain the attention of customers.
Research Questions
 How to identify the importance of product design and social trend at market place?
 What are the major factors which can helps SIS International research to establish their
business activity’s in to modern market?
 How to evaluate the impact of product design and social trend in business organisation?
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 What are recommendation for company to getting the attention of customers towards the
company?
Rational of the research
The product design is the most important element which helps in attracting large number
of customers in order to attaining competitive advantage at market place. It is required for each
company to provide most beneficial services to their potential buyers in the manner of satisfying
their needs and wants. A research rational can be described as the argument in the favour of
developing the proposed project activities through business firm. This is most essential element
of every research because it helps in giving a detailed description of why the project activities are
important in the cited area (Fan and Gordon, 2014). This project helps me to enhance my
knowledge in marketing areas which is beneficial for my future research. This research is
conduct for identifying the actual importance of product design and social trend in SIS
International research company. The choice of people are fluctuating as per the change arises at
market place. Most of the people are attractattarct towards the design of product and an effective
design helps in generating high range of profit for company.
Literature Review
It is most significant step for every research project because it helps in providing proper
data and information on the given topics, according to the viewpoints of different authors and
writers. For effective implementation of work it is required for researcher to gather proper data
anand information (Aral, Dellarocas and Godes, 2013). The investigator collect data and
information through various sources in order to carry out the research work in proper direction.
The importance of product design and social trend at market place.
According to the viewpoint of the Susan Oakes product design and social trend play
essential role at market place because it helps in generating high range of profit for company.
Products are important element for any business organisation, their major purpose is to provide
goods and services as per the demand and need of customers. The marketing companies are more
concern towards the design of product because large number of buyers are attract towards the
design of goods which are offered by the company (What Are the importance of product design,
2017). The demand of customers are constantly change as per the changes arises at market place.
3

In this competitive world organisations are focused on high quality goods with more innovative
and advance feature in order to provide competitive advantage to their competitors.
The major factors that helps in establishing business activities at market place.
As per the view point of Lvana Taylor market play most important role in every business
organisation, they are focuses d on rendering services to their customers in respect of gaining
growth and success. The companies are adopting various marketing tools and techniques for
establishing all business activities at market place (Reiser and Dempsey, 2012). There are so
many factors available which needs to be considered by any business organisation in order to
establish their business activities in modern market, are described as under: Is the target market is worth for business: It is the major work for firm to identify the
target market in which large number of people are willing to taking the advantage of
offered goods and services of firm. The major purpose of firm is to figure out the
customers form the different segmented markets in order to provide them best services as
per their requirements (Armstrong and et. al., 2015). For establishing business activities
it is a necessary step for company to select their target market through which they can
easily attain profit and growth. Is the target market is enough manageable: It is required for company to keep an eye on
management activities of firm in which organisation needs to implement their activities in
most appropriate direction. The major aim of firm is to getting the attention of large
number of population for providing goods and services. They mainly concern about
satisfying the needs and wants of customers (Garetti and Taisch, 2012). It is necessary for
firm to measure the all aspects if market in respect of checking the effectiveness and
market in growth and success of business.
 Who will company be fighting to attract the market: In today's modern scenario there
are lots of competition available at market place, so it is essential for company to identify
their competitors in order to provide them competitive advantage and getting the attention
of customers more than competitors.
The impact of product design and social trend in business organisation
According to the view point of V. Ryan product design and social trend play most
essential role in every business organisation. These two factors are having positive as well as
negative impact on business activities. In today's scenario people are mainly attracted towards
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hight quality goods and services in very less amount (Garrigos-Simon and et. al., 2012). The
wants of customers are based on their needs and wants. They want goods and services as their
own requirements and needs. If they are satisfied with the offered goods and service of same
industry than they regularly approach the same for fulfilling their needs and demands. Every
business firm target to different group of people and they design their products with more
attractive feature in respect of attracting large number of customers (Ryan, 2009). The biggest
positive impact is that product design and social trend helps in influencing product awareness
among public and this may cause profit for company. The major disadvantage of these factors
are that they are cost consuming in nature because it is not easy for firm to make quick changes
in their products as per the demand of market. So for it is required for firm to spend huge amount
of money in developing new goods and services with more advance and attractive feature.
The ways through which the research agency can perform well at market place and gain the
attention of customers.
The major need of firm is to attract people towards their firm through offering their
goods and services. Company use various tools and techniques in order to attract large number of
people. It is necessary for every firm to perform well at market place just to give high range of
competition to their competitors (Ashby and Johnson, 2013). The company conduct various
marketing survey in order to identifying the actual needs and wants of present market, this make
easy for firm to produce new product as per the requirements of customers and social trend. The
demand of customers are changes as per the change in the market place and social trend, the
choice of every individual is different, the choice of people is depend on their attitude and norms.
There are lots of competitors available for a single product, and customers are select goods as per
their own need and requirements. The company should adopt various tools and techniques for
getting the attention of people who are willing to taking the advantage of offered services and
goods of cited firm.
Research Methodology
This is the most important element of every research project. This helps in collecting data
and information for carry out the research in a proper and right direction (Goldberg and et. al.,
2011). This helps in providing an effective frame work for conducting any research work in a
right direction.
5

Research philosophy
It is essential and vast aspect of research, it can be considered as a description of nature,
knowledge and, source. This helps in getting more idea and knowledge about the cited topic
with the view point of different writers and . The investigator gather data and information with
the help of primary and secondary source of data collection (Huang and Benyoucef, 2013). So
many different philosophies are used by the researcher in order to collect data and information
for moving the research in a right direction. Interpretivism, positivism and realism are widely
used philosophy for the present research project Interpretivism research has been used in respect
of acquiring appropriate data and information.
Research Design
It is major step in every research project which helps in providing a blue print for
conducting all research activities in a right direction. This is used by the researcher for taking
proper assistants for their research work. This play most essential role in research work, there
are many designs are used by the researcher for conducting different type of research such as
descriptive, exploratory and experimental (Chandrasegaran and et. al., 2013). These all are helps
in providing most significant direction to carry out the research activities in a proper direction for
the purpose of completion of work in desired period of time. In the present research project
descriptive research design has to be taken in order to collect most appropriate data and
information for leading the research in a right direction.
Research approach
This is widely used aspect in research work, there are two type of approaches are
available which ate based on the type of research such as inductive and deductive searches
approach. In the deductive approach new and innovative theories are developed with the help of
hypothesis and in inductive approach data has been gathered through conducting an effective
observation on existing figures and facts that are related with the research project. In the present
research project inductive approach has been used by the researcher because the research is
based on the qualitative research. This approach helps in generating reliable and accurate data
for carry out research activities.
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Data collection Method
This is very much necessary aspect of research work, because the whole research work in
based on the data and information which are collected by the researcher through various sources.
The investigator use various methodologies in respect of carry out research work in right
direction. This method is categorized among two different types such as primary and secondary
research. In primary research new and innovative data has to be collected that are used by any
researcher for conducting their research. In secondary research data has to be gathered through
books, journals, magazines and newspapers. This is widely used method of data collection
because in this there is very less chanced of misinterpretation or mistake.
Data analysis
It is considered as most important element of research work. Qualitative and quantitative
means are adopted in order to analysing the data and information which are collected by the
researcher (Chen and Hsieh, 2012). This process is possible with the help of adopting various
tools and techniques in order to reaching at most reliable outcome. The present case is based on
the quantitative nature and for qualitative research literature review has been prepared in an
effective manner. This is most essential stage for any research because it is required for
researcher of analyse the effectiveness of data which are gathered by the investigator to move the
work in proper direction.
Ethical issues
Problems and issues are unwanted in nature, for conducting any work issues and faced by
the researcher and for this it is required for researcher to make some backup plans to resolve
them (Damron and Damron, 2013). The investigator play most important role in every research
through collecting reliable and appropriate data and information with the help of various sources.
The major responsibility of searcher to to keep the personal information confidential. Keep an
eye on the all activities of research, after resolving issue which are arises at work place take an
effective step forward towards attaining cited goals and objective. Create a research design or
blue print for research in order to implement all activities in a proper direction. Researcher
should ensure that no personal questions are discussed at the time of conducting survey.
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CHAPTER 2: DATA ANALYSIS
This is most important aspect of research work , in this data has to be analysed with the
help of various tools and techniques (Lee and et. al., 2013). This whole process is based on the
two major elements which are described as under: '
Qualitative method
This is widely used approach in research work. In this report data ahas to be gathered on
the basis of quality of data. In this present research work qualitative research has to be done
through implementing effective study of literature review in an effective manner. This helps in
establishing an effective image of firm in which leads the firm towards growth and success
(Deterding and et. al., 2011, September).
Quantitative methods
In this data has to be gathered through various source in order to find out the final result
and output. The findings are based on the collected data and information. In this information has
to be acquired through different mathematical tools and techniques and data has to be available
in the form of numerical aspects (Manzini and Coad, 2015). This analysis helps in identifying the
accurate out put and result for the research work.
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CHAPTER 3: DATA FINDINGS
9

10

11

12

13

14

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Theme 1: Customers give various reaction on products.
Findings: From the above graph it has been evaluated that the reaction of customers on the
products were positive as almost 30 respondents ere in the favour of this 6 persons were having
neutral as they were not able to recognise the reaction of products and 4 responds were having
negative views about the products.
16
Positive neutral negative
0
5
10
15
20
25
30
35
30
6
4
Column B

Theme 2: Consumers give different rate to goods and services of SIS International research
company.
Findings: From the above graph it can be said that high ratings were given by customers as they
were happy with the products. 2 respondents were neutral as they were not able to give any
ratings to products and 3 respondents give lower ratings to products which were offered by
firms.
17
High quality Neither high nor low Low quality
0
5
10
15
20
25
30
35
40
35
2 3
Column B

Theme 3: Product needs to be very much innovative.
Findings: From the above report it can be analysed that out of 40 respondents 28 were in favour
that products were extremely innovative which were manufactured by firms 4 said that they very
innovative to some extent and also very innovative and also 4 respondent said that the products
were not much innovative.
18
Extremely innovative very innovative some what innovative Not so innovative
0
5
10
15
20
25
30 28
4 4 4
Column B

Theme 4: At the time of thinking about products people think about their need first.
Findings: From the above graph it have been concluded that most of the people are thinking
about there first needs, 8 people were in favour that they need to think about this aspect 5 think
that there is no need to think about these concepts ta all.
19
definitely need probably need definitely not need probably not need
0
5
10
15
20
25
20
8
5
7
Column B

Theme 5: People give different ratings to value of money.
Findings: From the above graph it have been concluded that most of the respondents were giving
excellence ratings to the value of money 10 were giving them ratings at above average 3 gave
them below average ratings and 2 poor ratings.
20
Excellent Above average Below average Poor
0
5
10
15
20
25
30
25
10
3 2
Column B

Theme 6: Customers buy different products as per their needs.
Findings: AS per the above graph it has been founded that the requirement of product is based on
the need of customers. So 20 out of 40 customers are extremely likely the products which are
offered by the firm. Remaining people select the other mentioned options.
21
Extremely likely very likely not so likely not al all likely
0
5
10
15
20
25
20
8
6 6
Column B

Theme 7: Customers replace their products as per current needs and wants.
Findings: As per the above graph it has been evaluated that the needs and wants of customers are
different they replace old products with new as per their own needs and wants. 12 people are
extremely satisfied with the given statement, 8 are very satisfied and 12 are not much satisfied
and 8 are dissatisfied with the same.
22
Extremely likely very likely not so likely Not at all likely
0
2
4
6
8
10
12
14
12
8
12
8
Column B

Theme 8: large number of customers are recommend the same same product to their friends
and colleagues.
Findings: AS per the above report it has been founded that people give different rating to offered
products and services as per their own choice. Mostly people give 20 rating to the companies
products and services.
23
1 2 3 4 5
0
5
10
15
20
25
2
4
6
8
10
Column A
Column B

Theme 9: People choose products as per their different expectation.
Findings: According to the above discussion it has been concluded that different people attract
towards various things of products such as price, feature and design. In the above report large
number of people are attract towards feature of products which are offered by firm.
24
Product feature Product price Product design
0
5
10
15
20
25
30
24
10
6
Column B

Theme 10: Products needs to require various things to improve.
Findings: As per the above graph it has been evaluated that in products there is a special need to
make effective change in product quality and features in order to attract large number of
customers.
Theme 11: SIS International company communicate well with their customers.
25
Product quality Product feature
0
5
10
15
20
25
30
25
15
Column B

Findings: As per the given study it has been founded that it is required for firm to establish an
effective communication for implementing a good relationship with customers. Large number of
people are satisfied with the given statement.
26
Extremely well Very well Some what well Not so well
0
5
10
15
20
25
30
35 32
6
1 1
Column B

Theme 12: Product design helpful in attracting customers.
Findings: AS per the given report it has been identified that 36 out of 40 customers are satisfied
with the above given statement that product design is helpful in attracting customers and
remaining people are not in favour of the same statement.
27
Yes No
0
5
10
15
20
25
30
35
40
36
4
Column B

Theme 13: social trend has direct impact on organisational performance.
Findings: As per the above report it has been concluded that 33 out of 40 customers are favour in
that statement that social trend has direct impact on organisational performance and 7 people are
not in favour of the given statement.
28
Agree Disagree
0
5
10
15
20
25
30
35 33
7
Column B

Theme 14: Social trend encourage firms to produce new products.
Findings: As per the given report it has been evaluated that social trend is helpful in motivating
firms for developing new and innovative products for their customers who are willing to taking
advantage of offered goods and services.
Theme 15: The change in social trend cause change in customers choice.
29
Yes No
0
5
10
15
20
25
30
35 32
8
Column B
Partially agree Partially disagree
0
5
10
15
20
25
30 28
12 Column B

Findings: As per the above discussion it has been evaluated that the change in social trend helps
in influencing the choice of customers. 28 out of 40 people are in favour of the given statement
and 12 people are not in favour with the same.
Theme 16: The design of product has impact on various organisational elements.
Findings: The product have impacted on various products learning such as high turnover and
attracting large number of customers and establishing brand images
30
Higher turnover Attracting attention of customers Influence brand image
0
5
10
15
20
25
22
10
8
Column B

Theme 17: Customers give different rating as per their level of satisfaction.
Findings: Customers gives the ratings to the products according to there satisfaction level 20
were extremely satisfied and 5 were totally dissatisfied.
31
Extremely satisfied Satisfied Dissatisfied
0
5
10
15
20
25
20
15
5
Column B

Theme 18: SIS International research company provide qualitative services to their clients.
Findings: Yes the company were successful in providing qualitative services to there potential
clients.
32
Yes No
0
5
10
15
20
25
30
35
40 38
2
Column B

CHAPTER 4: Research Findings
Conclusion
As per the above research report it has been concluded that product design and social
trend plays an essential role in every business firm in order to establish an effective relationship
with customers and clients. The study focused on designing of products and analysing all the
trends in the modern market place. This is useful in increasing supply of goods in the economy.
The research is focusing on giving effective training to there employees so that they can carry
out the business operations in planned and effective ways. Feedbacks are taken from customers
in order to know about there thinking about designing of products at this modern time.
Recommendation
The analysis which were evaluated during the studies implies that product trends and
social design are useful in achieving long terms goals and objectives for business operations.
There are various issued faced by firms in order to make development at business activities.
Effective training and development programmes should be conducted in order to make the
employees familiar with the working environment. All the activities should be completed in
effective time scales in order to achieve good results so that all the activities are carried out in
planned ways in order to achieve scales at desired time frames. There should be activities
conducted in order to know the talent and skills of employees by which are performing business
activities. The structures should be design which have the capacity to increase efficiency of
employees at working places.
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