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Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Author

Students in Semester 2/2017 are required to follow a specific assignment structure which includes an introduction, project objective, project scope, literature review, conclusion, reference list, and appendix. They are also advised to consult with their lecturer for topic selection before starting the literature review.

18 Pages4201 Words303 Views
   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   

Added on  2020-03-04

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In the HI6008 Research Paper, we will discuss Business Research. People belonging to the current era are gradually becoming accustomed to the advancement of technology. The overarching term social networks ensure Systematic Practice that allows business organizations in improving the way of communication as well as productivity. Social networking is the form of internet-based social media programs that allows making an effective connection with business clients as well as customers.

Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Author

Students in Semester 2/2017 are required to follow a specific assignment structure which includes an introduction, project objective, project scope, literature review, conclusion, reference list, and appendix. They are also advised to consult with their lecturer for topic selection before starting the literature review.

   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   Added on 2020-03-04

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Running head: BUSINESS RESEARCH Business Research Name of the Student Name of the University Author’s Note
Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Author_1
1BUSINESS RESEARCHTable of Contents 1. Introduction..................................................................................................................................23. Project Scope...............................................................................................................................34. Literature Review........................................................................................................................45. Conclusion.................................................................................................................................13Reference List:...............................................................................................................................14
Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Author_2
2BUSINESS RESEARCHTopic: Advantages and disadvantages of using social networks in business1. Introduction People belonging to the current era are gradually becoming accustomed with theadvancement of technology.The overarching term social networks ensure systematic practicethat allows business organizations in improving the way of communication as well asproductivity. Social networking is the form of internet based social media programs that allowsmaking an effective connection with business clients as well as customers. Marketers in order toenhance their brand image and reputation intend to use the popularity of social networkingplatforms (Baltar and Brunet 2012). The enhancement of social networks allows the businessorganizations in getting familiar with the new customers who even belong to differentgeographical market. With the help of social networks number of business can be expanded todifferent geographical corners. The business executives get the scope to promote their brand andservices to various geographical areas. The products and services get the scope to reach beyondregional market. Therefore, business executives get the opportunities to expand their entireprocess of business in the international market again. At the same time, the emergence of social networking sites are constituted with some ofthe major disadvantages as well. After the emergence of social media the business serviceproviders get least opportunity in collecting customers’ feedback by making face to facecommunication. Customers while providing necessary feedback to the service providersregarding the products as well as services cannot maintain privacy. Feedback through socialmedia or any kind of private forum is not private. They have to make any kind of commentpublicly (Picazo-Vela et al. 2012). For that particular reason large number of customers does not
Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Author_3
3BUSINESS RESEARCHintend to provide feedback through social networking sites. Business organizations have to facedifficulties in gathering customers’ feedback. This particular study has focused to make an in-depth analysis about the advantages and disadvantages of using social networks in business. 2. Project Objective The primary aim of this particular study is to critically evaluate the advantages anddisadvantages of using social networks in business. With the help of various eminent scholarsthe study has focused to present both the positive as well as negative impact of using socialnetworking sites. The primary objectives of this specific study are as follows:To critically evaluate the advantages and disadvantages of using social networks in businessTo highlight the factors that affect in using social networking sites within business To provide some of the major recommendations on how the necessary barriers of using socialnetworking sites can be overcome 3. Project Scope It has been observed that in last five years business organizations especially small andmedium enterprises are facing innumerable difficulties in expanding their entire process ofbusiness in different geographical boundaries (Aljabre 2012). People belonging to the variouscountries are not aware of the products and services of those small and medium organizations.Automatically, the target market of those organizations remains the same. Business executivesdo not get enough scope and opportunities in enhancing their target market for rendering aboundary on the overall communication. In order to make a change on the overall business
Business Research RESEARCH 16 Business Research Research Name of the Student Name of the University Author_4

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