HI6008 Business Research Methodology: Assignment-

Added on -2020-02-23

| HI6008| 14 pages| 2988 words| 48 views

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Running head: BUSINESS RESEARCH METHODOLGYAdvantages and Disadvantages of Using Social Networks in BusinessStudent NameUniversity nameAuthor Name
BUSINESS RESEARCH METHODOLGYExecutive summaryThe report tries to explore the social network’s contrition in the business sector. The research isbased on the various peer reviewed articles that explored the advantages and disadvantages of thesocial network in the business. Most literature discussed and analyzed through various empiricalstudy and theories that social media is largely contributing positively in any organizationalmarketing. This is greatly improved the company’s relationship with the customers. Howeverthere are few advantages as well, like the breach of intellectual property rights or privacysecurity which should be protected and taken care of with utmost importance by the company.
BUSINESS RESEARCH METHODOLGYTable of ContentsIntroduction......................................................................................................................................3Project objective..............................................................................................................................3Project scope....................................................................................................................................3Literature Review............................................................................................................................4Conclusion.....................................................................................................................................10Reference.......................................................................................................................................11
BUSINESS RESEARCH METHODOLGYIntroductionAfter the digital revolution the world has experienced great change in every sector of business.Today’s business world is highly technology driven. The retailers are utilizing the socialnetworking sites as an effective platform for marketing campaign to reach maximum number ofconsumers. The organization’s social media integration has hugely impact the consumerbehavior. This report explores various literatures that dealt with the effect of special media hason business and tries to identify the advantages and disadvantages of the strategy. Project objectiveThe project objective is to identify and analyze the advantages and disadvantages of socialnetworks in business. Project scopeThe analysis of social media marketing’s benefits will identify the various techniques that theorganizations use to achieve these benefits. The investigation of disadvantages will help toidentify the problem areas and encourage finding out possible solutions. The future of socialmedia marketing as part of the global marketing will be explored as well.

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