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HI6008 - Business Research - Impact of Nutritional Labeling

   

Added on  2020-03-07

16 Pages3767 Words34 Views
Running head: BUSINESS RESEARCH Business ResearchName of the StudentName of the UniversityAuthor Note

1BUSINESS RESEARCHResearch Title: Impact of nutritional labeling on the consumer buying behaviorAbstract The nutritional level in food plays a vital role in our daily life. It helps to the consumer to knowhow the nutritional level in the food packaging effect in our health condition. In this study theobjectives has been chooses to research on the nutritional labeling and the factors which help toinfluence the consumer to identify the health impact while buying food from the market. Nowdays the consumers are become more aware while they are buying food and get the informationsabout the nutritious value for their health. The nutritional labeling helps them to know everyinformation about the food product and identified the different nutrients which are helpful fortheir health. The companies who are the manufacturers of the food products also need to takeinitiative steps to promote about the packaging and labeling of nutrients for increasing theirconsumers and awareness about the healthy life. In this research paper the impact of nutritionallabeling on the consumer buying behavior has been discussed with a brief discussion.

2BUSINESS RESEARCHTable of ContentsIntroduction......................................................................................................................................2Project Objective.............................................................................................................................3Project Scope...................................................................................................................................4Literature Review............................................................................................................................6Conclusion.....................................................................................................................................12Reference List................................................................................................................................13

3BUSINESS RESEARCHIntroduction Labeling is the statement which is printed, written or graphic matter in any packaging likecontainer or wrappers and also part of the packaging of the product. The seller or themanufactures of the product always make sure that the product has a proper labeling and tagattached where the detail information of the product is given (Nuttavuthisit and Thøgersen 2017).The labeling of the product is carrying their brand name of manufacturing and sometimes theconsumer prefers to looks for the brand name before they buy the food products. The labeling isnot only providing the information of the product but also help to establish the market valueaccording to the commodities to highly processed, value-added products (Grunert, Hieke andWills 2014). The nutrients defines the food value of the product whether those products are healthy toeat and help to keep track on the different food nutrients like fat and sugar, sodium and fiber,protein and carbohydrates. Therefore, when the consumers are buying the product it helps themto understand about the best food values for better and healthier diet (Nuttavuthisit andThøgersen 2017). Nutritional labeling is important for the seller because it effects on theconsumer purchase behavior regarding the products and their nutrients values (Hersey et al.2013). When consumer finds in the labeling that the food is unhealthy, then they never buy theproduct. The more presence of nutrients level is increasing in the food products and theymentioned about it in the labeling, more the consumers will prefer to buy the products from thefood market. Consumers are always beliefs on the labeling on the food product where they canlook for nutrients and get to know about nutrients values because consumers has a betterselection of money.

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