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Implications for Frozen Food Marketing Assignment

   

Added on  2021-04-17

8 Pages1348 Words39 Views
Running head: CONSUMER AWARENESS ABOUT HEALTHY PRODUCTS:IMPLICATIONS FOR FROZEN FOOD MARKETINGConsumer awareness about healthy products: Implications for frozen food marketingName of studentName of UniversityAuthor note

1CONSUMER AWARENESS ABOUT HEALTHY PRODUCTS: IMPLICATIONS FORFROZEN FOOD MARKETINGTable of Contents1. Problem statement.......................................................................................................................32. Research Aim...............................................................................................................................33. Research Objectives.....................................................................................................................34. Research Methodology................................................................................................................44.1 Comprehensive literature review...........................................................................................45. Secondary sources.......................................................................................................................45.1 Data analysis..........................................................................................................................5References........................................................................................................................................6

2CONSUMER AWARENESS ABOUT HEALTHY PRODUCTS: IMPLICATIONS FORFROZEN FOOD MARKETING1. Problem statementThe dietary habits of individuals have a direct impact on the health of the individuals andso Ausfine Food has created the right marketing strategies for the frozen food products toinfluence the consumer buying behaviors. The research rationale demonstrates the rise of dietrelated health issues and the improper packaging of the frozen food items at United Kingdom,which has made people avoid the frozen food items (Cairns et al., 2013). To prevent this, theGovernment has implemented mandatory labeling policy including the various nutrients of thepackaged frozen food items. Ausfine Food has marketed its products by following sustainablemeasures like green packaging to create positive mindset among the customers as well asmaintain the health and safety of theirs. Not only green packaging, but also the company aims todeliver the best quality healthy products that can influence the buying behaviors of the customersand increase the sales revenue too (Ausfine.com.au ̧2018). Due to the immense competition inthe market, Ausfine Food shall remain committed to the sustainable methods while marketing thefrozen food items and ensure influencing their buying behaviors with ease and effectiveness(Grunert, Hieke & Wills, 2014). 2. Research AimThe aim of the research is to determine the implications of frozen food marketing ofAusfine Food and its impact on the consumer buying behaviors and choices made by them. 3. Research ObjectivesTo identify the impact of frozen food marketing on the buying behaviors of consumers atAusfine Food, Australia

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