This research proposal emphasizes the impact of motivation on organizational performance with reference to Woolworths limited. The investigation aims to evaluate the impact of motivation on organizational performance in case of Woolworths limited. The research objectives include assessing the effect of motivation to enhance the organizational performance in Woolworths, Australia, assessing the factors such as incentives and rewards that could impact the motivation between workforces, and recommending the strategy that could be implemented through Woolworths to encourage the workforces. The research methodology includes mixed research methodology, literature synopsis, and data series & surveys. The subject is Business Research and the document type is a research proposal.