Business Assignment: Research Methodology
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Added on 2020-05-28
Business Assignment: Research Methodology
Added on 2020-05-28
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Running head: BUSINESS RESEARCH METHOD RESEARCH PROPOSALDigital Marketing in TourismName of the studentName of the universityAuthor Note:
2BUSINESS RESEARCH METHOD RESEARCH PROPOSALTable of ContentsIntroduction......................................................................................................................................4Research Title..................................................................................................................................4Overview..........................................................................................................................................4Research Questions..........................................................................................................................5Literature review..............................................................................................................................5Key Research Outcomes..................................................................................................................7Methodology....................................................................................................................................8Research Philosophy........................................................................................................................9Justification for Choosing the Research Philosophy.......................................................................9Research Design..............................................................................................................................9Justification for Choosing the Research Design............................................................................10Research Methods..........................................................................................................................10Selection of Sampling Methods and Sample Size.........................................................................10Data Collection Methods...............................................................................................................11Research Instrument......................................................................................................................11Questionnaire.................................................................................................................................11Research Outcomes.......................................................................................................................11Ethical Considerations...................................................................................................................12
3BUSINESS RESEARCH METHOD RESEARCH PROPOSALTimeline.........................................................................................................................................13Conclusion.....................................................................................................................................14References......................................................................................................................................15Appendix 1.....................................................................................................................................18Gantt chart.....................................................................................................................................18
4BUSINESS RESEARCH METHOD RESEARCH PROPOSALIntroductionResearch TitleThe Research title is “Role of Digital Marketing in Tourism Marketing: Case Study onDepartment of Tourism and Culture, Abu Dhabi”.OverviewTourism is basically referred to as the travel for business or pleasure. The following canbe defined as the act of attracting, providing pleasure and also offer business perspectives totourists. Tourism can be undertaken both locally and internationally. The World TourismOrganization which is a neutral body has defined tourism as “traveling to and staying in places,which is outside the usual environment for not more than a consecutive year for business, leisureor other purposes” (Prayag and Hosany 2014). Tourism is one the business sectors in a country,on which the economy of a country largely depends. Therefore, both domestic and internationaltourism have their implications on the balance of payments of a country. In the present day,tourism stands out to be one of the major sources of income for a country. There are somecountries in the globe where tourism acts as the economic spine of the country. In the recenttimes, the tourism sector has been highly affected by digital marketing, which plays an importantrole in the tourism sector. The term digital marketing refers to the marketing of differentproducts and services by using different technologies mostly using internet. It also uses digitaladvertisements on roads, mobiles and any other forms of digital sources. The following willprovide a research on the impacts of digital marketing in the tourism sector in the UAE, withspecial regards to Abu Dhabi.
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