Examining the impact of brand management on social media engagement: A case study of Novotel Hotel, North Wollongong

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Added on 2022/11/23

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This research examines the influence of brand management on social media engagement with consumers, using Novotel Wollongong North Beach as a case study. The study finds that brand management has a positive relationship with social media engagement, and provides strategies for improving brand management strategies.

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Examining the impact of brand management on social media engagement: A case study of Novotel Hotel, North Wollongong

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