Marketing Plan for Accor Hotels: Research, Customer Value, Marketing Mix, Segmentation, Digital Marketing, and Marketing Environment

International
Hotel
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing research plan...............................................................................................................1
Creating customer value and engagement...................................................................................1
Marketing Mix.............................................................................................................................2
Segmentation, Targeting and Positioning....................................................................................2
Marketing Information system.....................................................................................................2
Effective use of Digital marketing...............................................................................................3
Marketing environment................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5