Relationship between green marketing on overall profitability of automotive industry of Australia: A case of electric cars

Running head: Business Research Method Research Proposal
Business Research Method Research Proposal
Relationship between green marketing on overall profitability of automotive industry of
Australia: A case of electric cars
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Business Research Method Research Proposal
Table of Contents
Introduction......................................................................................................................................3
Critical literature review..................................................................................................................3
Perceived behaviour control (PBC).................................................................................................7
Research methodology.....................................................................................................................7
Sample collection technologies.......................................................................................................7
Methods of data analysis.................................................................................................................8
Ethical consideration.......................................................................................................................8
Limitations of the study...................................................................................................................9
Findings...........................................................................................................................................9
Discussion......................................................................................................................................12
Recommendation & Conclusion....................................................................................................14
Reference list.................................................................................................................................15

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Business Research Method Research Proposal
Introduction
Introduction of eco-friendly and electric automobile in the global automobile industry is
definitely going to put less pressure on depletion of renewable energy. Huge emission of carbon
di-oxide and carbon products is raising the pollution level. Environmental pollution level is one
of the main concerns for the policymakers as land air and water pollution level is increasing as
the demand of the automobile is increasing. Bringing electric cars in the automobile industry will
be highly beneficial in the end, as electric vehicles will also reduce the cost of operation from the
customer’s perspectives. The study is significant because of the fact that production of electric
cars will bring more profitability for the companies like Tesla, Toyota and to highlight the up
gradation of technology. Aim of the project is to discuss the potentiality of electric vehicles in
long-run. The companies dealing with manufacturing of electric vehicles will be important to
bring high scale of revenue from the market.
Research questions
RQ1: What is relationship between green marketing of electric vehicles and revenue generation?
RQ2: What are the future impacts of the electric automobiles within the market of Australia?
Critical literature review
Hybrid cars manufacturing is biggest challenge that most of the automobile
manufacturing companies are facing. Building hybrid cars and electric cars is definitely going to
involve change in automobile industry of Australia. Increasing level of green house gas is
definitely going to create problems for the world environment. Introduction of electric vehicles is
one of the solutions that will definitely reduce the problem. Factors in the form of stringent

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Business Research Method Research Proposal
emissions regulations, rising fuel prices, or financial incentives are making problems for the
expansion of market of electronic vehicle (Sierzchula et al. 2014). Now after deep analysis of the
overall market of the electronic vehicle, it has been seen that consumer subsidy is one of the
important factor that actually determines the quantity of electric vehicles and is directly linked up
with market expansion. Some of the studies have claimed that provision of subsidy to the
customers is having positive correlation with the production of electric vehicles. Some barriers
are present within the economy that actually hinders the manufacturing of electric vehicles and
these are described below.
General barriers
Economists have claimed the fact that most of the firms are very much unwilling to
invest in any public innovation that will be used mainly for private benefit. Uncertainty and
externality of positive knowledge spillovers is basically restricting them to bring innovation. In
case of Electric vehicles, the lack of demand in the niche market is basically acting as another
challenge for the improvement in the innovation (Tidd & Bessant, 2018). Bounded rationality is
another challenge that is acting as main hindrance that is holding innovations in the market of
electronic vehicles. Consumer valuation of a product's purchase price, operating expenses, and
lifetime cost are mainly indulging companies like Tesla, Nissan to bring high tech electronic
vehicles.