Toyota Hybrid Car Industry

TOYOTA HYBRID CAR INDUSTRY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Main body...................................................................................................................................1
Market size and structure............................................................................................................5
Key issues faced and future growth............................................................................................6
Aspect of improving competitive position..................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Hybrid and electric cars are major concept that has been taken in consideration by many
automobile companies. The hybrid car sector helps in proper rise while placing a company in
technological and automobile market in an effective way. They are however a new concept that
is covered by only few car manufacturing firms. It requires extensive research and usage of
effective market research and technology that will help in development of these cars (Thomas,
2015.)
Toyota Group is one of the leading Japan based car-manufacturing firms that require to
have a good market share, effective market research, major competitive players, driving forces
etc will be discussed here. Other than this, the nature of market sector it operates in, structures
and key issues related to hybrid car manufacturing are required to be considered.
MAIN BODY
Concept of hybrid cars
The concept of hybrid cars and electric vehicles is comparatively new in automobile
market sector. These are highly developed and technological vehicles that operate on both fossil
fuel and electricity with equal ease. However, these vehicles are at present in starting phase and
require extensive research and development.
The hybrid and electric car is a conceptual automobile that runs on both fuel and
electricity. They are known as conventional vehicles and are intended to have good fuel
economy. These are well known for their high performance and reliability. This concept is
gradually gaining popularity due to high fossil fuel and crude oil prices and pollution level over
the globe. Thus, many major automobile companies are been entering within this industry.
There is a difference between a hybrid and an electric car. A hybrid car can use both
fossil fuels with internal combustion engine (ICE) along with electric propulsion system (EPS).
On the other hand, electric cars run solely on electricity, hence known as 'charged vehicles'.
Although with effective research, many companies are able to develop hybrid electric vehicles
(cars and pickups) that store kinetic energy of a vehicle that can convert into electric energy and
save it for later use.
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