Business Research Methodology

Running head: BUSINESS RESEARCH METHODOLGY
Business Research Methodology

BUSINESS RESEARCH METHODOLOGY 2
Table of Contents
Interviews................................................................................................................. 3
Semi-structured individual interview.............................................................................3
In-Depth Interview................................................................................................... 4
References................................................................................................................ 6

BUSINESS RESEARCH METHODOLOGY 3
Interviews
Semi-structured individual interview
Advantages
Following are different advantages of conducting the semi-structured individual interview on
Asian aspect. This interview would be conducted on people in Singapore.
 Several investigators like to apply semi-structured interviews as questions could be
prepared in advance.
 This permits the interviewer to be prepared as well as, appear the competent at the
time of interview in Singapore.
 Semi-structured interviews also permit the interviewing people to express their
opinions with liberty in their own terms.
 Semi-structured interviews can facilitate the comparable qualitative as well as,
reliable information (Kallio, et. al., 2016).
Limitation of Semi-structured
 Compared to another kind of interviews, semi-structured interviews are less objective
as well as, legally complex to defend.
How to conduct semi-structured interviews?
Following are some guidelines that would be considered in conducting the semi-structured
interviews in Singapore:
1. Write down the most important questions that researcher want to ask with respondents
2. Create some communication starters to demonstrate the some interesting points from the
resume of participants.
3. Depending on the answer of participants, ask to follow up questions to increase more in-
depth knowledge about their motivation and qualifications.