Business Research Methodology Analysis 2022

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology
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BUSINESS RESEARCH METHODOLOGY
1
Descriptive analysis are applied to show the characteristics or features of data. This
analysis provides the summary measure of the data. It is a study which provides information
with help of quantitative information. Moreover this analysis conduct some graphical
representation. In such analysis provides measure of central tendency, measure of dispersion,
five numbers summary and cross tabulation. The descriptive analysis is conduct different
hypothesis test among the observations and their differences. In this analysis a researcher can
apply both the quantitative and qualitative data (Nassaji 2015).
In the measure of central tendency, mean, media and mode are defined. With the help
of this measure the normality or symmetricity of the data also tested. The measure of
dispersion provides about the homogeneity or variability of the data. With the help of
frequency distribution histogram, pie chart and bar chart can be drawn.
The strength of the descriptive data analysis are tabulation, graphical representation
and statistical parameter. In the tabulation data can be simply listed according to their
measurement. In general the arrangement of matrix or cross tabulation is major strength of
this analysis. The graphical representation is the easy visualized method of data analysis. The
graphical representation helps to recognize about the pattern of the data. The statistical
parameter means measure of central tendency and dispersion are the main parameter of
descriptive data analysis (Bland et al. 2015).
The limitations of descriptive data analysis are means and tools study and data
limitation, data should be objective and positive nature, The common and useful approach of
descriptive data analysis are case studies, correlation method and survey method. The
descriptive data analysis is limited to actual data measurement. The major limiting factor of
this analysis is that it does not depends the entire population or sampling.